Smart Retail

  • DESITA.IT
  • Non categorizzato, Ristorazione
  • Nessun commento

Da Retail tradizionale a Smart Retail. Pensare il proprio punto vendita in ottica smart significa, in estrema sintesi, considerare l’intera esperienza del cliente finale; anche, oggi soprattutto, quella off-line. “Progettare uno store con questo tipo di approccio, significa tenere in considerazione tutti gli elementi rilevanti per l’impresa ed il suo imprenditore, gli stakeholders, gli operatori…

Umore e cibo: la connessione tra sentimento, consumo ed esperienza.

  • DESITA.IT
  • Non categorizzato, Ristorazione
  • Nessun commento

Ciò che mangiamo influisce su come ci sentiamo? Il nostro umore in un determinato momento può influenzare come e cosa scegliamo di mangiare o di bere? La risposta ad entrambi è sicuramente sì. Cibo e atmosfera sono sempre stati compagni stretti, e viaggiano insieme in molti modi diversi. Proviamo anche a pensare a come parliamo….

Workshop, 4 luglio: Buy-Buy Baby!

  • DESITA.IT
  • News
  • Nessun commento

DESITA è chiamata al coordinamento di una significativa tavola rotonda. Ancor di più oggi con il digitale, la comunicazione è la chiave per aprire tutte le porte nella reciprocità e distintività dei propri valori ed obiettivi di business. Avere la padronanza degli alfabeti, delle grammatiche, e dei singoli linguaggi oltre che dei media facilità la…

Ristorazione: domestico e professionale sempre più vicini

  • DESITA.IT
  • Non categorizzato, Ristorazione
  • Nessun commento

. Cosa hanno in comune i divani di Starbucks e le birrerie che personalizzano i bicchieri dei clienti per tirarli fuori appena varcano la soglia del locale? In sintesi: il senso dell’esperienza. Ma non un’esperienza qualsiasi, bensì quella legata alle abitudini domestiche. È a casa che ci gettiamo sul divano, pc in grembo, wi-fi a…

Starbucks già pronto a entrarci in casa

  • Norman Cescut
  • Ristorazione
  • Nessun commento

Tutti a preoccuparsi dell’arrivo di Starbucks in Italia e delle palme in piazza a Milano. Prima è stato il turno di Domino’s pizza. In futuro, il timore dipenderà, forse, dai locali robotizzati. Il nuovo spaventa e la concorrenza non è mai una bella notizia per le attività che non hanno molti strumenti per combatterla. Tuttavia,…

Will the Web Kill Retail?

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

It is a question that is often asked during conferences and client meetings. “Why should I invest in opening a store or a chain and incur all aligned expenses when I can play safe on an online platform and enjoy the same (if not better!) ROI, with much simpler management?” Reasonable doubt, but an ill-posed…

Il web ucciderà il retail?

  • DESITA.IT
  • Ristorazione
  • Nessun commento

È una domanda che ci viene posta spesso durante conferenze e incontri coi clienti. “Chi me lo fa fare a investire nell’apertura di un punto vendita o una catena, con tutti i costi del caso, se, più o meno, posso svolgere la medesima attività online, ottenendo una gestione assai più semplice?” Dubbio lecito, ma quesito…

Projects that remain at the heart: the Arab pastry

  • DESITA.IT
  • Eng
  • Nessun commento

It wasn’t a dark and stormy night, but a sultry afternoon in the July of 2011. We were in Riyadh, and what we had in front of us was a space of about 450 square meters to build a pastry shop. Not just a patisserie whatever, but a “replicable” patisserie. Let us explain better. We…

Gli sportivi a fine carriera: 5 consigli per investire nella ristorazione

  • DESITA.IT
  • Ristorazione
  • Nessun commento

. Il luogo comune vuole che, quando ci sono i soldi, trovare l’opportunità diventa un problema secondario. Così il nostro immaginario è popolato di fantasie sul calciatore milionario di turno che apre locali, compra immobili, si lancia in qualche partnership non ben identificata, ma, certamente, con sede legale all’estero. La realtà è molto più variegata…

Promoting gelato in the world? With an eye on Singapore – This is what Valentina Righi has in mind. An interview with the Public Relations Officer of the Fondazione Carpigiani.

  • DESITA.IT
  • Eng, gelato, Women in Foodservice
  • Nessun commento

We connect with the concept of food every day: we think about recipes, food enthusiasts – foodies – bloggers and dedicated journalists, chefs that are now television personalities, photographers of dishes and menus to savour, while the term foodservice is slightly less familiar to the non professional. This is all the economic-production chain concerning restoration…

The Synergy of Food and Design

  • DESITA.IT
  • Eng
  • Nessun commento

The cross-pollination between the synergy of food and design has happened. Avant-garde designers are moving away from conformist design ideas and chiming in the long lost knowledge of food sourcing, preparation, presentation and consumption in sketching out restaurant blue-prints, planning spatial layouts and setting up the décor with a view to create an enhanced customer…

Dalla cena stellata a domicilio ai chioschi digitali: trend o mode passeggere?

  • DESITA.IT
  • Non categorizzato, Ristorazione
  • Nessun commento

I cacciatori di trend non hanno grosse armi a loro disposizione: niente lance affilate e binocoli con la vista notturna, semmai molto intuito, rapidità intellettuale, propensione al reperimento e all’analisi di dati quali-quantitativi in tutto il mondo e una sconfinata curiosità per il settore di riferimento, in ogni suo aspetto. Capire il mercato è fondamentale…

Aprire una gelateria nel 2016: gli accorgimenti per avere successo

  • DESITA.IT
  • Ristorazione
  • Nessun commento

«Non amare il gelato significa non avere nessun interesse per il cibo». (Joseph Epstein) Certo che dev’essere buono. Certo che dev’essere fresco. Certo che il locale dev’esser ben posizionato. Non è affatto poco, ma è tutto qui? Lo abbiamo chiesto a un maestro gelatiere Andrea Soban e a Gianpietro Sacchi, architetto e industrial designer. «É fondamentale…

Hottest F&B Industry Trends around the World

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

Thanks to innovative design and technological interventions, restaurants around the world are adopting new ways of doing business – practices that were practically unthinkable even half a decade ago! The last couple of years saw a whole bunch of new trends emerging in the global F&B industry – right from the popularity of Brussles sprouts…

#desitagelatoaward press conference highlights

  • DESITA.IT
  • DESITA Award, Eng
  • Nessun commento

Sigep – 23/01/2016 – DESITA GELATO AWARD – press conference. DESITA GELATO AWARD registrations are open, go to www.desitagelatoaward.com to download the “contest form” to partecipate! Watch the short version of the press conference.

How to seduce Millennials: concept design vs new foodies

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

Millennials: who are they from a retailer prospective? They are called Millennials or Generation Y. They are in the age within 18 and 35. About 12 million, only in Italy, hyper-connected, open to cultural influences, experimenters and searching for novelty. For some time now, marketing experts dedicate themselves to studying consumer habits and getting this important…

Meet the jury of DESITA GELATO AWARD 2016

  • DESITA.IT
  • Eng, gelato, Non categorizzato
  • Nessun commento

What have in common two designers, one food journalist, one editor, one gelato chef and one entrepreneur expert in design for business? That’s right: are the judges of the DESITA GELATO AWARD 2016 Participants, please meet here following the judges of the first International design contest about gelato: Alessandro Luciani Over 15 National and International…

Business Design Inspirations

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

When we Design a new Concept, essentially, we Design its Business. When done well, good Business Design not only delights customers but also inspires other organizations. At DESITA, we work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of inspiration…

Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair).  Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…

COFFEE ONE. Be your own barista.

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

COFFEE ONE corner is the Italian format of coffee to go. COFFEE ONE applies the concept of modularity to the modern concept of coffee corner. A format completely modular and multifunctional suitable for small spaces, offering to its customers a new interactive and multisensorial experience with an unique and innovative modular good design. Be your own barista….

We Are Designers. We Are Consultants. We Design Your Business

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

Gone are the days when Business School graduates helped organizations to improve efficiencies and roll better profits. Gone are the days when advertising was the only resort to sell more products and make a brand known. Today, businesses are realising the importance of creating unique customer experience as the key to establishing a rock solid…

Foodservice Award Italy 2015

  • Norman Cescut
  • Eng, franchising, Non categorizzato
  • Nessun commento

What is the significance of establishing a prize for the Best Italian Foodservice Chain? And how should one judge the competing participants? Well, if it the award is only to get a bit of advertising and recognition, I believe there are other ways to promote oneself, some more direct and well-known and others a little…

Design for Business

  • DESITA.IT
  • Eng, Ristorazione
  • Nessun commento

When we create a new concept, product, service, or experience, essentially we designs its business. When done well, good Business Design not only delights customers but also inspires other organizations. We work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of…

Visit Our Revamped Website!

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…

Welcome back!

  • DESITA.IT
  • Eng, Non categorizzato
  • Nessun commento

Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…

Italian Chocolate: Because Life is Full of Sweet Surprises

  • DESITA.IT
  • Eng, Non categorizzato
  • 2 commenti

“Life is like a box of chocolates … You never know what you’re gonna get.”  – Forest Gump Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes…

Specialty Shop Concepts vs Supermarkets

  • DESITA.IT
  • Eng, Non categorizzato
  • 1 commento

. Life and Its Woes! Did you know that shopping in a supermarket is one of the major causes of high blood pressure in the lives of modern consumers? Buying something as simple as groceries, which seems like a routine chore, can turn into a frustrating experience, especially when you are standing at the end…

The Sweet-Savory Story of Italian “Pasticceria”

  • DESITA.IT
  • Eng, Non categorizzato
  • 1 commento

Be it a cream filled Cannoli or an almond flavored Bruttiboni, a slice of Christmas Panettone or a fluffy Sfogliatella – it is very difficult to resist temptation and say “No, thank you!” to an Italian pastry. These baked treats are as intrinsic to the Italian food culture as pizzas or pastas. From breakfast to…

Italian Food Franchises Abroad – Especially in Dubai

  • DESITA.IT
  • Eng, Non categorizzato
  • 4 commenti

From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…

SKK – From a Kebab Franchise in Italy to a Global Restaurant Chain

  • DESITA.IT
  • Eng, Non categorizzato
  • 1 commento

The Conception Today he might be the “King of Kebab“, but for the great entrepreneur Dr. Naser Ghazal, establishing a chain of fast food in Italy, with ‘kebabs’ being the protagonists on the menu was not an easy task. For one, in early 2000s, banks had difficulties in funding ambitious business ventures of ‘foreigners’ due to a…

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