Un nuovo player nel gruppo Desita: l’atelier dell’olfatto “Miksy”
- 26 October 2021
- DESITA.IT
- Alchimie olfattive, Home
- No Comments
. Miksy è un laboratorio (atelier) creativo che realizza esperienze originali di consumo, comunicazione e apprendimento attraverso la stimolazione olfattiva. Nasce dall’incontro tra Roberta Grifantini, Olfactory & Scent Experience specialist, con formazione chimico-farmaceutica, ed il nostro CEO, Norman Cescut, che, durante un pranzo di lavoro, iniziano ad interrogarsi su quale sia davvero l’odore del gelato….
Food + Fashion: un connubio vincente
- 10 December 2020
- DESITA.IT
- food&retail, Home
- No Comments
Dialogo aperto tra il nostro CEO Norman Cescut e l’Art Director Elisa Latronico. . Tra gli aspetti davvero speciali del lavoro di Desita c’è quello di scoprire e raccontare in che modo nascono certe intuizioni, certi trend. Legati al mondo della ristorazione e del food retail, certo, ma anche in senso creativo e imprenditoriale più…
Emozioni e multidisciplinarità: la visione dell’Arch. Andrea Langhi
- 19 November 2020
- DESITA.IT
- food&retail, Home
- No Comments
In 23 anni di attività internazionale, avrò conosciuto centinaia di architetti e designers e, mai come in questo delicato momento, si è generato un naturale dialogo con queste professionalità, non solo perché molti progetti vanno avanti e, anzi, hanno trovato una loro spinta proprio alla luce delle recenti mutazioni…
Focus sul Food Retail
- 23 April 2020
- Norman Cescut
- food&retail, Home
- No Comments
. Penso che non esistano risposte semplici a domande complesse. E penso anche che questo sia il tempo delle linee guida e dei principi di efficacia, più che delle ricette codificate e dei modelli standard. Ho provato a trasferire questo mio sentire anche nel recente webinar sul food retail, al quale ho partecipato, come ospite,…
Dall’ICECREAM al GELATO: il naming che fa bene alla nostra economia
- 22 January 2018
- DESITA.IT
- food&retail, Home
- No Comments
C’era una volta l’icecream, il “gelato” nella traduzione letterale in lingua inglese, da sempre utilizzato nel mondo per identificare l’alimento senza grandi distinzioni in termini di modalità di produzione, ingredienti, sistemi di conservazione e distribuzione. Nel tempo si è assistito alla nascita di diverse iniziative volte non solo alla commercializzazione, ma soprattutto alla diffusione della…
Aprire gelaterie e pasticcerie: meglio Usa o Medio Oriente?
- 24 January 2017
- DESITA.IT
- Home, Medio Oriente
- No Comments
Quali sono le informazioni basilari per aprire una gelateria o una pasticceria all’estero – è questo il focus del seminario Going Global che si è tenuto il 21 gennaio 2017 presso il Sigep, fiera internazionale interamente dedicata ad operatori professionali nei settori della gelateria, pasticceria, panificazione e caffè. In una sala gremita di imprenditori e…
Iran return
- 18 October 2016
- DESITA.IT
- Eng, Home
- No Comments
Interview published in the October issue of the magazine “Il Friuli Business” With the end of the embargo, it opens a new season for economic and Iran, after almost four decades of closure to the world, all eyes turn towards these territories. << It ‘sa different from the Arab market: the Persian culture is very…
Iran andata e ritorno
- 17 October 2016
- DESITA.IT
- Medio Oriente
- No Comments
Intervista pubblicata sul numero di ottobre della rivista “Il Friuli Business”. Con la fine dell’embargo, si apre una nuova stagione economica per l’Iran e, dopo quasi quattro decenni di chiusura al mondo, tutti gli occhi sono puntati verso questi territori. <<E’ un mercato diverso da quello arabo: la cultura persiana è molto avanzata e desiderosa…
Viaggiate spesso per lavoro? Sesso e curiosità vi salveranno
- 11 April 2016
- Norman Cescut
- food&retail, Home
- No Comments
Dopo 19 anni di aerei, treni, navi e macchine a noleggio, a volte ho sognato il teletrasporto. Molte volte! Tanto più che oggi, tra controlli isterici e paura di non essere al sicuro, viaggiare per lavoro non è esattamente il massimo della vita. Se non avete l’opportunità di cambiare ruolo professionale e starvene davanti a…
#desitagelatoaward press conference highlights
- 1 February 2016
- DESITA.IT
- Desita Award, Eng, Home
- No Comments
Sigep – 23/01/2016 – DESITA GELATO AWARD – press conference. DESITA GELATO AWARD registrations are open, go to www.desitagelatoaward.com to download the “contest form” to partecipate! Watch the short version of the press conference.
Meet the jury of DESITA GELATO AWARD 2016
- 19 January 2016
- DESITA.IT
- Desita Award, Eng, Home
- No Comments
What have in common two designers, one food journalist, one editor, one gelato chef and one entrepreneur expert in design for business? That’s right: are the judges of the DESITA GELATO AWARD 2016 Participants, please meet here following the judges of the first International design contest about gelato: Alessandro Luciani Over 15 National and International…
Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)
- 7 December 2015
- DESITA.IT
- Eng, food&retail, Home
- No Comments
Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair). Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…
Hospitality and Franchising
- 15 October 2015
- DESITA.IT
- Eng, food&retail, Home
- No Comments
We are often asked why we participate with such enthusiasm in trade fairs and events around the world. The answer seems simple and obvious, but it’s not. First of all let’s say that we love to meet up with customers, partners and colleagues but also we are greatly interested in the surrounding atmosphere with its…
Design for Business
- 7 October 2015
- DESITA.IT
- Eng, food&retail
- No Comments
When we create a new concept, product, service, or experience, essentially we designs its business. When done well, good Business Design not only delights customers but also inspires other organizations. We work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of…
Visit Our Revamped Website!
- 2 October 2015
- DESITA.IT
- Eng, Home
- No Comments
Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…
Welcome back!
- 1 September 2015
- DESITA.IT
- Eng, Home
- No Comments
Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…
10 Years of Great Business!
- 12 December 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…
The Dubai expo success
- 28 October 2014
- DESITA.IT
- Eng, Home
- No Comments
Last week we attended the Middle East Franchise Expo held in Dubai. The exhibition was organized by the Middle East and North Africa Franchise Association (MENAFA) at the Convention Centre, Jumeirah Beach Hotel, under the patronage of H.R.H Bandar Bin Saud Bin Khalid Al-Saud, the Honorary President of MENAFA, and was sponsored by the Federation…
Middle East Franchise Expo Dubai
- 7 October 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- No Comments
The Middle East Franchise Expo is the premier event in the Middle East for Franchising. World-class speakers, franchise experts, developers and buyers meet for a great business networking time. The Expo will showcase more than 80 Regional and International brands seeking development partners in the MENA markets. Each brand could identify franchise partners ready to develop their brands in…
Endorsement is priceless
- 7 April 2014
- DESITA.IT
- Eng, Home
- No Comments
Il dopo Sigep – After Sigep.
- 22 January 2014
- DESITA.IT
- Eng, Home
- No Comments
Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected, following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…
5th Franchise UAE Expo generates deals worth over $100 million
- 7 October 2013
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
First published by Gulf News. DUBAI – The 5th Franchise UAE Expo, the region’s leading Franchise, Retail and SME trade event, generated deals worth over $100 million and initiated moves that could translate into firm contracts. Over 80 per cent space in next year’s edition has been booked, according to Franchise Middle East, organisers of…
Our agenda
- 2 September 2013
- Norman Cescut
- Eng, Home
- No Comments
We would like to share with you our agenda for the coming months, so you can organize yourself and meet us during one or more of the following events. It will be a pleasure meeting you!
Fairtrade Italia and ECOFFEE: a sustainable partnership for a better future
- 27 July 2011
- Norman Cescut
- Eng, Home
- No Comments
I am very happy to announce that last Tuesday, July 19th DESITA and Fairtrade Italia have signed a bilateral agreement providing mutual support for the dissemination of the principles of environmental sustainability, fair trade and social responsibility on the entire Italian market through a focus on in-store actions. DESITA, thanks to its ECOFFEE project, will…
The Green Sheikh is ECOFFEE’s worldwide Goodwill Ambassador
- 25 July 2011
- Norman Cescut
- Eng
- 5 Comments
Following the meeting with the Green Sheikh (see “Amazing Meeting with the Green Sheikh”) we are very happy to inform all our readers that HH Abdulaziz bin Al Nuaimi, also known as the Green Sheikh, offered to become ECOFFEE’s Goodwill Ambassador worldwide and, as stated in an official letter, to support ECOFFEE “wherever our activities will bring me, accordingly to…
