Private label: oltre l’etichetta

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La “bolla fooding” mi fa sempre tornare alla mente la scena di un film anni ’80: “Il Senso della Vita” geniale opera dei Monty Python. Una scena grottesca, ma certamente anticipatrice e visionaria di una follia collettiva che avrebbe conquistato tutti i target, senza distinzioni socio-economiche, geografiche, culturali o demografiche. Vittime o carnefici dell’interesse verso…

Oltre il food corner: piccolo spazio, grande servizio

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«Piccolo è bello» non è solo un famoso saggio visionario di Ernst Friedrich Schumacher, ma un trend in atto già da diverso tempo. Da quando crisi, instabilità e modifica nei modelli di consumo hanno instillato nelle imprese e nell’economia in generale un bisogno di prudenza, di ridimensionamento e di ottimizzazione, in netta contrapposizione con le…

Starbucks già pronto a entrarci in casa

  • Norman Cescut
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Tutti a preoccuparsi dell’arrivo di Starbucks in Italia e delle palme in piazza a Milano. Prima è stato il turno di Domino’s pizza. In futuro, il timore dipenderà, forse, dai locali robotizzati. Il nuovo spaventa e la concorrenza non è mai una bella notizia per le attività che non hanno molti strumenti per combatterla. Tuttavia,…

Il mercato del vino 2017 tra millenials e domestic market

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Anno 2017 e caccia aperta ai trend. Mentre autorevoli ricerche – ISMEA e OIV in testa – ci restituiscono un quadro della situazione altalenante, tra un 2016 chiuso senza grossi entusiasmi e una proiezione di maggiore apertura per l’anno in corso, ci è parso interessante ascoltare la voce di un operatore del territorio e capire…

Food innovation: non solo delivery

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 “L’alimentare è l’unico settore dell’innovazione dove, come italiani, non siamo followers, ma primi della classe. Il cibo italiano non è solo pizza, spaghetti, cappuccino, ma un ecosistema integrato a cui tutto il mondo guarda”, parola di Paola Garibotti, responsabile dei piani di sviluppo Unicredit che, durante l’Agritech innovation day, ha consentito a diverse start-up italiane…

Aprire gelaterie e pasticcerie: meglio Usa o Medio Oriente?

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Quali sono le informazioni basilari per aprire una gelateria o una pasticceria all’estero – è questo il focus del seminario Going Global che si è tenuto il 21 gennaio 2017 presso il Sigep, fiera internazionale interamente dedicata ad operatori professionali nei settori della gelateria, pasticceria, panificazione e caffè. In una sala gremita di imprenditori e…

Food & Beverage: i Paesi del Golfo grandi protagonisti

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L’industria Food & Beverage sta sperimentando una crescita senza precedenti nei paesi del Golfo. Secondo il rapporto “Feeding the Growing Appetite of the GCC F&B Market”, recentemente rilasciato da Orient Planet Research, l’aumento della popolazione e l’incremento del turismo avranno un impatto significativo proprio su questo segmento di mercato. La ricerca rivela che le città…

Le cucine del futuro saranno piene di app(arecchiature)

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Non ci riferiamo a qualche bot che ti consenta l’ordinazione dentro il famigerato Messenger di Facebook, né agli schermi recentemente piazzati in alcuni McDonald’s per il servizio al tavolo. La faccenda può essere ben più complessa, di minore portata ludica, forse, ma di estrema utilità. Sì, perché l’innovazione tecnologica potrebbe servire a garantirci un consumo…

Innovare nella ristorazione: è ancora possibile?

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. Ricerca, contaminazione, sperimentazione sono parole d’ordine nel mondo del food ( e del foodservice ) che è sempre in evoluzione, spinto dalla passione dei suoi protagonisti, ma anche dal bisogno di rispondere alla principale sfida del mercato odierno: distinguersi. Il posizionamento all’interno di un segmento così affollato e competitivo non è mai stato semplice,…

Will the Web Kill Retail?

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It is a question that is often asked during conferences and client meetings. “Why should I invest in opening a store or a chain and incur all aligned expenses when I can play safe on an online platform and enjoy the same (if not better!) ROI, with much simpler management?” Reasonable doubt, but an ill-posed…

Il web ucciderà il retail?

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È una domanda che ci viene posta spesso durante conferenze e incontri coi clienti. “Chi me lo fa fare a investire nell’apertura di un punto vendita o una catena, con tutti i costi del caso, se, più o meno, posso svolgere la medesima attività online, ottenendo una gestione assai più semplice?” Dubbio lecito, ma quesito…

The Lunch Break: Italians are rediscovering the restaurant

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Data derived from the 5th Food Service Network Meeting seems to confirm an interesting trend: while the number of customers dining out is growing at a predictable rate, the surprise lies in the choice of service. The catering trade has, in fact, grown by 0.6% in traffic and 0.9% in spending. Not big bucks, sure,…

La pausa pranzo? Si riscopre il piacere del ristorante

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I dati provengono dal 5° Food Service Network Meeting e sembrano confermare questo trend. Che fossero in aumento i consumatori di pasti fuori casa era prevedibile, ma la sorpresa sta proprio nella scelta del servizio. La ristorazione commerciale è, infatti, cresciuta dello 0,6% in traffico e dello 0,9% in spesa. Cifre non esorbitanti, certo, ma…

Foodservice Award Italy 2015

  • Norman Cescut
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What is the significance of establishing a prize for the Best Italian Foodservice Chain? And how should one judge the competing participants? Well, if it the award is only to get a bit of advertising and recognition, I believe there are other ways to promote oneself, some more direct and well-known and others a little…

World of Coffee! Part 1/2

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Welcome to the World of Italian Coffee! Coffee is the lifeblood of students, the power drink of billions going to work every morning and the perfect reason for catching up with friends and loved ones! From its rather humble origin in Ethiopia, coffee has become one of the most traded agricultural commodities in the world….

Visit Our Revamped Website!

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Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…

Welcome back!

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Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…

Italian Chocolate: Because Life is Full of Sweet Surprises

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“Life is like a box of chocolates … You never know what you’re gonna get.”  – Forest Gump Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes…

Specialty Shop Concepts vs Supermarkets

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. Life and Its Woes! Did you know that shopping in a supermarket is one of the major causes of high blood pressure in the lives of modern consumers? Buying something as simple as groceries, which seems like a routine chore, can turn into a frustrating experience, especially when you are standing at the end…

It does not work!

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We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…

Health Food Shop Concepts: Offering Food for Wellness Profitably

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Dieting to maintain an hourglass figure and pumping iron at the gym to get that brawny body are yesterday’s fads. Fit, healthy and shapely bodies are no longer aspirations held by super models. Being lean is in trend and everyone wants to look good and feel healthy these days! To achieve these goals, modern, busy…

Visit the ‘Supermarket of the Future’ at Milan Expo 2015

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. The core theme of Expo Milano 2015 – “Feeding the Planet, Energy for Life” poses two very important questions: How are we going to feed ourselves in the coming decades? What information would we like to have prior to buying food? The answer to both the questions can be found at the Future Food District…

Italian Organic Foodservice Market & Consumption Trends

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People no longer eat to satiate their hunger. They eat to meet their body’s key nutritional requirements. With consumers becoming increasingly health-conscious, organic foods are all the rage these days and are fast gaining a lion’s share in the Italian foodservice market. Organic Food Items in Restaurants Healthier food items entering both regional and global…

Desita Creates New Gelato Concept for Saudi Arabian Patisserie Giant Saadeddin

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After conquering millions of hearts with its delectable range of Arabic and Western pastry, the Saudi Arabian patisserie giant Saadeddin is all set to make a foray into the delicious world of gelato with a new brand, named Creamy. And who do you think is helping the patisserie chain launch its very first gelato concept?…

Are You In The Pizza Franchise Business? Why Not!

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One thing that really gets me drooling? The smell of a hot, fresh-baked pizza, garnished ever so lovingly with my favourite toppings and a generous sprinkle of cheese. The excitement of cutting the first pie and popping it in my mouth comes close to the moment just before a kiss – it’s beyond words! First…

DESITA Helps Pasta & Sugo Bring Its ‘Street Food Franchise’ in the Middle East

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We, at DESITA are proud to announce yet another milestone in our journey! We have recently tied up with Pasta & Sugo – a leading ‘Italian Street Food’ brand, to help it export its ground-breaking pasta ‘street food franchise’ concept to the Middle East. A Brief Backstory Pasta & Sugo is reputed for revolutionizing the way…

Workshop: A Successful Concept

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“Developing a Concept of Success” is the No. 1 Italian Business Tour that offers a chance to create real synergy between various market operators in the Retail and Food & Beverage (F&B) businesses and offer added-value to investors as well as end user. The Tour will stop in various Italian cities and has the following…

Creating a Strong Foodservice Franchise Brand

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Why is McDonald so popular around the world? Why do we pay so much more for a regular cup of coffee at Starbucks? Truth is – a customer does not actually pay for a cheeseburger or a Café Latte. He pays for the Brand Experience. In present times, branding decides the future of a franchise…

Italian Street Food – From Street Corner to Mainstream Culture

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Remember the time when you just had to say, “Mom, I’m hungry!” and your mother would instantly fix a quick snack for you, mostly out of leftovers from the previous meal or with a couple of random food items available in her kitchen? All she had to do was wave her magic wand (umm, a…

Italian Food Franchises Abroad – Especially in Dubai

  • DESITA.IT
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From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…

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