Specialty Shop Concepts vs Supermarkets

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Life and Its Woes!

Did you know that shopping in a supermarket is one of the major causes of high blood pressure in the lives of modern consumers? Buying something as simple as groceries, which seems like a routine chore, can turn into a frustrating experience, especially when you are standing at the end of the queue with only a couple of items tucked in your arms, and trying to stay calm and wait patiently for your turn at the cash counter.

Not to mention, the difficulty in finding the item you are looking for amidst the crazy jumble, and the tendency to end up purchasing a dozen different things that you could have done without (talk of impulsive shopping!)

Some people hate going to the supermarket just to buy a dozen eggs or a bottle of milk, or a beer pack, i.e., anything that does not feature in their lengthy monthly shopping list. Thankfully, for other people, there are specialty shops. Customized retail places dedicated only to a certain category of products, with simple layouts, neat designs, easy product displays, convenient shopping formats, and much, much shorter queues!

Specialty Shops vs Supermarkets

With the explosive growth of new generation specialty shop concepts, it will not be wrong to assume that supermarkets are slowly losing their charm and market share.

With trendy shop design, flexible and replicable business formats, and user-friendly layouts and product displays – specialty shop concepts truly make purchasing seem like a breeze.

You might argue that one can find just about anything in a supermarket – from a wide range of perishable food items, meats, and bakery products, canned and frozen food to baby diapers, DIY art and craft stuff, sports goods, and even guns (Go Walmart!). But such supermarkets or even hypermarkets come with their own string of problems. 

  • Owing to unfeasibility, parking issues, exorbitant rental costs, and the sheer unavailability of large spaces in city centers, most of these hypermarkets are usually located in the periphery. Driving all the way down is a major inconvenience in itself and one trip back and forth means a day lost from your weekend.
  • Most supermarkets are located inside malls and serve as anchor stores, pulling a very high volume of traffic. The overwhelming crowd in such spaces makes ‘convenient shopping’ a myth.
  • Ultimately, it really boils down to the limited amount of time you have to tick off every item on your shopping list. First, a significant amount of shopping time goes into locating products that you want to buy. And then there is that killer queue! And if perchance you want to exchange an item, then God help you!


So while it does make sense to visit the supermarket once (or twice) a month, it just doesn’t seem like a practical idea to end up there for petit, everyday shopping. It’s a complete waste of time, energy, and money – there, we said it!

On the contrary, here are the top 5 reasons why we find shopping at specialty stores so much better:

  1. Stress on Specialty – Specialty stores focus on a particular category of products and specialize in that category. Take for example a specialty grocery shop. From local farm produce to oriental spices and exotic herbs – they stock everything that you want to buy, of top quality, and in the varying price range. Such categorical products are usually difficult to find in general supermarkets, where the focus is on generic items – not ‘specials’. Irrespective of the store size, specialty stores offer a much greater variety of specialist merchandise stock as compared to a general store that stocks everything, but nothing that you like or want to buy in particular. From the sheer variety of products to the pricing range, specialty shops spoil consumers for choices, ensuring they buy exactly what they are looking for.
  2. Quality Shopping – The brand image and value of specialty shops bank heavily on the range and quality of their specialist products, their pricing, and customer service. Specialty shops have a narrow marketing range. Therefore, they focus on niche product categories and specialize in their offerings. This means, as a consumer, you get many choices, do not compromise on quality, and buy something that fits your budget.
  3. Time Saving – In a supermarket, people feel compelled to buy ‘everything’, if you know what we mean. This means really long check-out queues. Shopping at a specialty shop is quick and convenient because most of these stores are located bang in the city center or in close vicinity to your home or workplace. That cuts down on long travel time. You go, you buy and you check out. Other customers do the same. Focused product categories mean limited buying and smaller shopping carts. Queues move quickly and the shopping to check out time frame is much shorter. Your patience is not tested and your time not wasted!
  4. Economical Shopping – You visit a specialty shop only to buy certain (specific) items. There is no room for binge shopping and therefore, you do not splurge on unnecessary items. For example, when you visit a wine shop, there’s only so much that you can buy. But enter a supermarket and all hell breaks loose. You feel an impulse to buy the perfect cheese samplers and tasty tidbits to go with the bottle of Chianti – then your partner suddenly remembers that she/he needs to buy a new corkscrew. In the meantime, you move on to the candles section to buy the most aromatic block of wax to light if and when you have guests, to set the right mood, and pop that bottle of wine – your mind does all the impromptu planning, impulsive shopping carries on and on and you end up spending much more than you had planned. Such superfluous shopping is restricted in a specialty shop. Plus, with attractive price ranges, you can actually save a lot of money!
  5. Excellent Customer Service – In a supermarket, somehow everything seems very mechanical – robotic even. The lady on the cash counter who is supposed to handle hundreds of prickly customers in her shift might not know everything about everything that the supermarket sells. The staff usually do not have the time, energy, patience, or interest to pause for a moment, smile, and offer to help. On the contrary, excellent customer service is the USP of specialty shops. As a customer, you get all the attention. All your queries are answered by knowledgeable staff. Your special requests are taken care of and you get a highly personalized service that guarantees your loyalty as a customer.

.Thinking to open a specialty shop or a supermarket of the future? We can help you! 

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Corporate information

Business name Desita S.r.l.
Registered office address via Roveredo, 20/b
33170 Pordenone (Pn)
VAT Registration Number 01535260937
Tax code 01535260937
Business Registry which the company is recorded in Pordenone
Business Registry Number 01535260937
Company with a sole shareholder

Privacy Policy


Data subjects

Website users

Personal data processing

Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.

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Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).

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Type of data processed

Browsing data
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Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).

Purposes and lawful basis

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Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.

Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).

Direct marketing
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.

Data storage period

The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).

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With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.

Processing procedures and safety

The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.

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To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.

Third Parties

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Inside our company

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Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.

Data subjects' right exercise

The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it

Having read the information note and acquisition of the data subject's consent

The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.


As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.

Extended information note on the use of cookies

Extended information note on the use of cookies and pursuant to the measure of the Privacy Authority n. 229/2014, for those interacting with the web services of Desita S.r.l., accessible from the internet addresses www.desitablog.com. The website of Desita S.r.l. uses cookies and similar technologies to guarantee the correct functioning of procedures and enhance user's experiences in online applications. This document provides detailed information on the use of cookies and similar technologies, on how they are used by Desita S.r.l. and how to manage them.


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Google Analytics

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Third-party profiling cookies

The website www.desitablog.com may use third-party profiling cookies. These cookies are used to trace the web navigation of users and create profiles on their tastes, habits, choices, etc. Through these cookies, advertising messages matching the preferences shown by users themselves during navigation can be trasnmitted to the user's email. Said cookies can exchange information and trace the navigation of users who subscribed to one of the available services. For further details or to deny consent to third-party cookies it is possible to click on the link in the following table.

List of third-party cookies

Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12