“Life is like a box of chocolates … You never know what you’re gonna get.”
– Forest Gump
Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes to mind. But, the country has carved a niche for itself in other culinary fields too and gourmet Italian chocolate tops the chart of ‘favorite foods’ loved, craved and enjoyed by the natives as well as the world!
Did you know that Piemonte, the second largest region of Italy after Sicily, is home to more master chocolatiers (chocolate makers) than France and Belgium combined? Or, the high concentration of chocolatiers in the region between Florence and Pisa has earned it the name of ‘Chocolate Valley’? From Nutella to praline truffles and from hot cioccolate calda (Italian hot chocolate) to chocolate biscotti, Italian chocolate varieties are to die for! Whether to delight kids or entice lovers, celebrate happiness or cheer up a dull mood, Italians chocolates are the solution to everything!
History of Italian Chocolate
Let’s go back in time. In 1606 A.D., Spain had already discovered cocoa beans and chocolate, but decided to keep the revelation to itself. Call it luck, an Italian trader, Carletti, was at the right place and at the right time. The first time he ate chocolate in Spain, he felt a sensation and immediately shared the secret of this warm, soothing, melt-in-the-mouth food item with his fellow Italian friends. What happened next is history! Soon Italy was taken over by a chocolate mania. The first chocolate shops opened up in Venice and soon one could find small Italian chocolateries in all major towns and cities. Perugia, in central Italy, became the capital of the Italian chocolate world and soon Italy introduced cioccolato (Italian for chocolate) to Switzerland, Germany and Austria.–
Two centuries later in the year 1860, famous Italian confectioner Ghirardelli accidentally produced fat free and highly soluble cocoa powder. Three decades down the line, Francesco Buitoni, a family member the famous Italian pasta makers, started experimenting with variations of chocolates, and in 1922 discovered the world-famous ‘baci’ chocolates, each wrapped in a silver cover and containing a sweet love message. (For those who don’t know, ‘baci’ in Italian means ‘kisses’). And so bloomed Italy’s romance with chocolates – a love affair that continues till date and has the entire world in awe of Italian chocolate!
Modern Italian Chocolate Trends & Major Players
“Nine out of ten people like chocolate. The tenth person always lies.”
– John Q. Tullius
Over the centuries, Italian chocolate trends have undergone a metamorphosis. The strong market position of Italian chocolate making companies can be attributed to the diversity and premium quality of their product offerings as well as the growing demands for authentic Italian chocolates in global markets. The use of Italian chocolate in modern culinary tradition has diversified substantially; leading bakeries and gelaterie (gelato shops) also use premium Italian chocolates in their recipes to diversify their product offerings.
The use of this “food of Gods” is not limited to the kitchen alone. The popular food item has found a new consumer segment; artists are using their innovation and creativity to mould Italian chocolate and create sculptures and showpieces too! From niche chocolate shops to retail outlets and from fine art corners to curio shops – Italian chocolate can now be found anywhere, in any form, design and shapes.
According to World Top Exports report of 2014, Italy ranked fourth in the list of world’s top chocolate exporting countries, beating Switzerland and France and exporting a whopping $1,713,893,000 (6.3%) worth of chocolate!
According to the 2014 annual Italian food trend report, Ferrero SpA continued its position as the numero uno player in the Italian chocolate confectionery market with a total share value of 34%. Second in line was Nestlé Italiana, with 15% total share value.
Amedei, Modica, Venchi, Peruginia, Caffarel, Baratti are some other regionally based Italian companies renowned all over the world for producing and exporting the finest quality Italian chocolates for generations. And by the way, what about Gianduiotto?
Global Recognition & Appreciation
There are several chocolate festivals held in Italy every year that highlight and promote the country’s age old tradition of chocolate making, and attract chocolate makers and connoisseurs from Europe and all corners of the world. Most noted amongst such events is the Cioccolato fair of Turin, the Eurochocolate Festival held in Perugia, Showcolate hosted in Naples, Chocobarocco and CioccolArt held in Sicily, Ciok in Rome and the Florence Chocolate Festival.
If you wish to open your very own Italian chocolate shop in Europe, Middle East or anywhere else in the world, give us at DESITA a holler. We would love to discuss your shop concept design, branding and franchising ideas over some delicious Italian hot chocolate!
|Business name||Desita S.r.l.|
|Registered office address||via Roveredo, 20/b
33170 Pordenone (Pn)
|VAT Registration Number||01535260937|
|Business Registry which the company is recorded in||Pordenone|
|Business Registry Number||01535260937|
|Company with a sole shareholder||Sì|
Personal data processing
Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.
Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: firstname.lastname@example.org legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).
The processing relating to the web services of this website take place in ITALY at server farms "Server Farm Irideos" joint-stock company and CDLAN LLC in via Caldera, 21 Milan, said parties are suppliers of Titanka! (primary processor) Spa with registered office in Strada degli Angariari, 46 47891 Falciano RSM, which carries out website maintenance and management operations.
Software applications designated for Desita S.r.l. website correct functioning acquire certain personal data submitted via safe protocols. Such data are not collected to be associated to identified individuals but may allow to identify users through data processing and crosschecking with other data possessed by third parties. This category of data includes IP addressed, browser's identifier (user agent), URI (Uniform Resource Identifier) addresses to resources requested, the request time, the method used in submitting the request to the server , the numerical code indicating the status of the server response (e.g. successful, unsuccessful) and other parameters relating to the operating system and the user's IT environment. These data are used with the sole purpose of extracting anonymous statistical information on the use of the website to check its correct functioning.
Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.
Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.
The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).
With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.
The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.
Data transfer to non-EU countries and guarantees of adequacy
Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.
To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.
Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:
Inside our company
Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
Your data will not be published in any way.
Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.
Data subjects' right exercise
The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: email@example.com
Having read the information note and acquisition of the data subject's consent
The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.
As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.
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Based on the characteristics and use, cookies can be distinguished in different categories:
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Technical cookies (of analysis and performances)
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|Cookie name||Type||Service name||Description||Length||Domain|
|PHPSESSID||technical||WebServer||Identification Number of the web session||up to the end of the web session||www.desitablog.com|
|_ga||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||2 years||www.desitablog.com|
|_gat||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||1 minute||www.desitablog.com|
|_gid||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||24 hours||www.desitablog.com|
www.desitablog.com can include elements transmitted by Google Analytics, a web traffic analytical provider supplied by Google Inc. ("Google"). These are third-party cookies used to collect and analyze information on users' behaviours anonymously on the website of Desita S.r.l. by visiting users. These cookies are used to store non-personal information. Google Analytics protects the privacy of its data. For further information, click the following link: https://support.google.com/analytics/answer/6004245. The user can selectively deactivate the action of Google Analytics by installing on its own browser the opt-out component supplied by da Google: https://tools.google.com/dlpage/gaoptout.
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|DoubleClick (Google Ireland)||leggi l'informativa||nega il consenso|
|leggi l'informativa||nega il consenso|
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Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12