Sustainability in the Foodservice Industry

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. What is sustainability? Sustainability refers to all those practices deployed to meet the needs of the present generation, without compromising on the ability of the future generations to meet their own bespoke needs. Sustainability in the Foodservice Industry In the foodservice industry, sustainability is directly related to water and energy efficiency, use of green…

Sustainability Certifications and Reporting Tools: an overview

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What follows is a great article published a while ago by CarbonPig that we suggest to all of you who are searching for a detailed list of the most important sustainability Certification Programs and sustainability Reporting Tools. Obviously these are not the only ones available worldwide, but as correctly stated by Carbon Pig “(the listed…

Desita Award 2020 – the winners

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. . We are very happy to inform you that the winners of the Desita Award 2020 has just been announced. The Desita Award 2020 invited the international community to rethink the entire experience around our two excellences, gelato and pizza. Overall, this year with the collaboration of Desall, designers and creatives responded with 242…

DESITA AWARD 2019, innovations for tomorrow’s gelato and pizza experience

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. The 5° edition of DESITA AWARD – Pizza & Gelato Experience has been launched last week at TUTTOFOOD during the Milano Food City special week, promoted by Comune di Milano which in May proposes meetings, food culture and tastings in several locations. The international contest for designers, architects and creatives under 35 competing to…

Projects that remain at the heart: the Arab pastry

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It wasn’t a dark and stormy night, but a sultry afternoon in the July of 2011. We were in Riyadh, and what we had in front of us was a space of about 450 square meters to build a pastry shop. Not just a patisserie whatever, but a “replicable” patisserie. Let us explain better. We…

The DESITA Gelato Award 2016 – Wonderful Winning Ideas!

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Young, prepared and full of imagination – these were the characteristics of the many designers who participated in the first international contest for innovation in the gelato business – the DESITA Gelato Award, held at the Carpigiani Gelato University on 18th June, 2016. The initiative, developed in mid 2015 and launched at Sigep this year,…

The Synergy of Food and Design

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The cross-pollination between the synergy of food and design has happened. Avant-garde designers are moving away from conformist design ideas and chiming in the long lost knowledge of food sourcing, preparation, presentation and consumption in sketching out restaurant blue-prints, planning spatial layouts and setting up the décor with a view to create an enhanced customer…

Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)

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Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair).  Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…

Workshop: A Successful Concept

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“Developing a Concept of Success” is the No. 1 Italian Business Tour that offers a chance to create real synergy between various market operators in the Retail and Food & Beverage (F&B) businesses and offer added-value to investors as well as end user. The Tour will stop in various Italian cities and has the following…

10 Years of Great Business!

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There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…

A natural concept in our franchise portfolio for the Middle East

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The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…

ECOFFEE Merchandising Project Eco-Mindful Messages Attached

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The Concept The creation of a sustainable and responsible café, an ECOFFEE shop, does not only require careful selection and study of the location, of the materials to be used, of the interior design, but also the selection of suppliers, the analysis of the in-store workflow and of the waste disposal procedures, and the design and production of all that is demanded to create the in-store “mood”. To…

Shop Concept Design & Consulting

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International Foodservice Consultancy in Retail & Franchising specialized in shop concept design and sustainability. The mission is to create unique distinguishing projects which are business generating, because a great shop design only does not necessarily lead to success. Beauty is for eyes, concreteness is for cashier. The international experience gained over the years, is solid foundation to…

Come and visit us at HOST – Milan!

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Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25 With its…

Welcome to the Organic Academy among ECOFFEE’s partners!

  • Norman Cescut
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I am glad to announce that another great partnership has been recently signed between ECOFFEE by DESITA and the Italian leading project about Culinary Knowledge and Environmental Respect, the Organic Academy. The Organic Academy is based on the foundations of a respect and nurturing of one’s self, others, and the surrounding Nature, which can be found…

ECOFFEE and DESITA on air!

  • Norman Cescut
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For those of you who do not follow me on Twitter @norman_cescut and have not yet been notified about this great news, I am very glad to inform you that last September 4th I was interviewed by Vincenzo Argante of Ferry Boat, a successful radio program broadcasted on Italy’s Radio24. Ferry Boat deals with issues…

DESITA and ECOFFEE at 2011 Meeting Rimini

  • Norman Cescut
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DESITA and its ECOFFEE partner Serint Group Italia are pleased to announce the partnership reached with the Fondazione Meeting, the organizing committee of Meeting Rimini (Rimini, Italy 21-27 August 2011), event which is recognized as one of the most important festivals in Europe collecting great political personalities, managers, representatives of different religions and cultures, intellectuals…

Fairtrade Italia and ECOFFEE: a sustainable partnership for a better future

  • Norman Cescut
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I am very happy to announce that last Tuesday, July 19th DESITA and Fairtrade Italia have signed a bilateral agreement providing mutual support for the dissemination of the principles of environmental sustainability, fair trade and social responsibility on the entire Italian market  through a focus on in-store actions. DESITA, thanks to its ECOFFEE project, will…

The Green Sheikh is ECOFFEE’s worldwide Goodwill Ambassador

  • Norman Cescut
  • Eng
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Following the meeting with the Green Sheikh (see “Amazing Meeting with the Green Sheikh”) we are very happy to inform all our readers that HH Abdulaziz bin Al Nuaimi, also known as the Green Sheikh, offered to become ECOFFEE’s Goodwill Ambassador worldwide and, as stated in an official letter,  to support ECOFFEE “wherever our activities will bring me, accordingly to…

A new shop concept by DESITA and …ECOFFEE

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I am glad to announce that DESITA is planning a shop concept for the new image of the Saadeddin pastry shops chain located in many states and cities of the Arabian peninsula, whose first restyling project has been planned for one of its Riyadh branches. After having spent a couple of months briefing with the…

ECOFFEE by DESITA in the 2011 Sodalitas Libro d’Oro della Responsabilità Sociale d’Impresa – ninth edition

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The Sodalitas Social Award every year prizes the most significant social responsibility initiatives implemented in Italy either by large, medium and small companies operating in any branch of activity, or by business associations, by industrial districts and by government agencies. This award differs from other initiatives for its high social value – also recognized by…

ECOFFEE approved by Green Maven

  • Norman Cescut
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It is with a great pleasure that we announce that our ECOFFEE project for responsible business has been officially approved by GreenMaven, the Green Search Engine. GreenMaven.com, the world’s largest Green Search Engine, was launched in 2006 by Joey Shepp, a green maven and founder of Earthsite, new media for sustainable brands. GreenMaven.com currently searches over 1…

Where Fast Food mobile Apps fail, ECOFFEE mobile experience is set to win

  • Norman Cescut
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A couple of days ago Appolicious published an interesting article about the increasing number of mobile Apps for fast food restaurants and their being mostly not useful. Many are the apps listed, from Taco Bell to McDonald’s. All these chains offers accurate information on the internet but extremely bare bones restaurant locator apps. In McDonalds’ defense, at…

ECOFFEE at the next goGreen for packaging conference

  • Norman Cescut
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We are happy to inform you that ECOFFEE is one of the partners of the next goGreen for packaging conference, that is going to take place in Rome next June 28th and wants to act as a catalyst for all those market players who believe sustainability is the future. In a 20 minutes speech, ECOFFEE…

ECOFFEE’s green guerrilla: here’s the proof!!

  • Norman Cescut
  • Eng
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Well, there is not so much to add to this great video showing the backstage of our ECOFFEE green guerrilla action during last SIGEP. Spread the video, spread sustainability!

About me

  • Norman Cescut
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“I am the owner & CEO at DESITA, the founder of ECOFFEE, a professional member and deputy of FCSI Italia and the Vice President and National Coordinator of IREF Italia.                                                     I am…

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