The Synergy of Food and Design

  • DESITA.IT
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The cross-pollination between the synergy of food and design has happened. Avant-garde designers are moving away from conformist design ideas and chiming in the long lost knowledge of food sourcing, preparation, presentation and consumption in sketching out restaurant blue-prints, planning spatial layouts and setting up the décor with a view to create an enhanced customer…

COFFEE ONE. Be your own barista.

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COFFEE ONE corner is the Italian format of coffee to go. COFFEE ONE applies the concept of modularity to the modern concept of coffee corner. A format completely modular and multifunctional suitable for small spaces, offering to its customers a new interactive and multisensorial experience with an unique and innovative modular good design. Be your own barista….

World of Coffee! Part 2/2

  • DESITA.IT
  • Eng, food&retail, Home
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The Caffé Business There are several reasons why Italian coffee houses are so popular and profitable. While they continue to preserve the authentic coffee drinking culture and experience, most cafes are also working on their market positioning and branding to gain a lion’s share in this competitive business. Product Diversification: Some of the most popular…

World of Coffee! Part 1/2

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Welcome to the World of Italian Coffee! Coffee is the lifeblood of students, the power drink of billions going to work every morning and the perfect reason for catching up with friends and loved ones! From its rather humble origin in Ethiopia, coffee has become one of the most traded agricultural commodities in the world….

It does not work!

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We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…

Health Food Shop Concepts: Offering Food for Wellness Profitably

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Dieting to maintain an hourglass figure and pumping iron at the gym to get that brawny body are yesterday’s fads. Fit, healthy and shapely bodies are no longer aspirations held by super models. Being lean is in trend and everyone wants to look good and feel healthy these days! To achieve these goals, modern, busy…

The Sweet-Savory Story of Italian “Pasticceria”

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Be it a cream filled Cannoli or an almond flavored Bruttiboni, a slice of Christmas Panettone or a fluffy Sfogliatella – it is very difficult to resist temptation and say “No, thank you!” to an Italian pastry. These baked treats are as intrinsic to the Italian food culture as pizzas or pastas. From breakfast to…

We are hiring

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Are you looking for a good place to work? We’re looking for someone who’s good for DESITA, good at lots of things and good for the role, of course. Things move quickly around here and we are busy. We look for people who are great at lots of things, love big challenges, welcome big changes and…

10 Years of Great Business!

  • DESITA.IT
  • Eng, Home, Medio Oriente
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There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…

A natural concept in our franchise portfolio for the Middle East

  • DESITA.IT
  • Eng, Home, Medio Oriente
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The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…

DESITA calls for Artists

  • Norman Cescut
  • Eng, Home, Medio Oriente
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As a creator and developer of innovative Retail concepts that detect market trends and create new business niches opportunities, we are now looking for talented painters who want to take part in our new project, as a challange to express their arts and passion on international level. We want to get in touch with artists…

DESITA partner di Franchising Expo Dubai

  • Norman Cescut
  • Eng, Medio Oriente
  • Nessun commento

La collaborazione è in risposta al grande interesse dei Franchisor italiani verso i mercati del Medio Oriente Il 5° Franchising UAE Expo, il più grande evento del Medio Oriente dedicato al Franchising che si terrà presso Al Bustan Rotana Hotel, Dubai, dal 25 al 26 settembre, sta attirando l’interesse da parte dei maggiori Franchisor in Italia e…

DESITA ed ECOFFEE sconfiggono la buracrazia

  • Norman Cescut
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L’Italia è un paese per vecchi. Spesso si ha l’impressione che le parole innovazione e cambiamento siano state eliminate dal dizionario. Tra le tante armi di cui si servono per stroncare sul nascere un processo di trasformazione, la più indisponente è sicuramente la burocrazia, un meccanismo complicatissimo che circuisce, illude e alla fine nega, bruciando…

ECOFFEE produce le magliette per il Meeting di Rimini

  • Norman Cescut
  • Eng
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Sono contento di annunciarvi che la linea di magliette eco-friendly di ECOFFEE, con i suoi eco-mindful message attached (di cui l’acronimo è riferito ad Emma, mia figlia), è stata scelta come partner da un cliente speciale: il Meeting di Rimini.  In occasione della prossima edizione del Meeting, che si terrà dal 19 al 25 agosto, ed…

ECOFFEEs tShirt, summer 2012 limited edition collection

  • Norman Cescut
  • Eng
  • 1 commento

Now available for purchase on selected stores in Italy We were amazed by the final result – and even though these ECOFFEE tShirts were meant to be a concept, we received so many requests from our customers and supporters so that we were “compelled” to create a limited edition, capsule collection to be sold in selected stores. T-shirts…

ECOFFEE Merchandising Project Eco-Mindful Messages Attached

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  • Eng
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The Concept The creation of a sustainable and responsible café, an ECOFFEE shop, does not only require careful selection and study of the location, of the materials to be used, of the interior design, but also the selection of suppliers, the analysis of the in-store workflow and of the waste disposal procedures, and the design and production of all that is demanded to create the in-store “mood”. To…

ECOFFEE and DESITA on air!

  • Norman Cescut
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For those of you who do not follow me on Twitter @norman_cescut and have not yet been notified about this great news, I am very glad to inform you that last September 4th I was interviewed by Vincenzo Argante of Ferry Boat, a successful radio program broadcasted on Italy’s Radio24. Ferry Boat deals with issues…

DESITA and ECOFFEE at 2011 Meeting Rimini

  • Norman Cescut
  • Eng, Home
  • 1 commento

DESITA and its ECOFFEE partner Serint Group Italia are pleased to announce the partnership reached with the Fondazione Meeting, the organizing committee of Meeting Rimini (Rimini, Italy 21-27 August 2011), event which is recognized as one of the most important festivals in Europe collecting great political personalities, managers, representatives of different religions and cultures, intellectuals…

Fairtrade Italia and ECOFFEE: a sustainable partnership for a better future

  • Norman Cescut
  • Eng, Home
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I am very happy to announce that last Tuesday, July 19th DESITA and Fairtrade Italia have signed a bilateral agreement providing mutual support for the dissemination of the principles of environmental sustainability, fair trade and social responsibility on the entire Italian market  through a focus on in-store actions. DESITA, thanks to its ECOFFEE project, will…

The Green Sheikh is ECOFFEE’s worldwide Goodwill Ambassador

  • Norman Cescut
  • Eng
  • 5 commenti

Following the meeting with the Green Sheikh (see “Amazing Meeting with the Green Sheikh”) we are very happy to inform all our readers that HH Abdulaziz bin Al Nuaimi, also known as the Green Sheikh, offered to become ECOFFEE’s Goodwill Ambassador worldwide and, as stated in an official letter,  to support ECOFFEE “wherever our activities will bring me, accordingly to…

A new shop concept by DESITA and …ECOFFEE

  • DESITA.IT
  • Eng, Home
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I am glad to announce that DESITA is planning a shop concept for the new image of the Saadeddin pastry shops chain located in many states and cities of the Arabian peninsula, whose first restyling project has been planned for one of its Riyadh branches. After having spent a couple of months briefing with the…

ECOFFEE by DESITA in the 2011 Sodalitas Libro d’Oro della Responsabilità Sociale d’Impresa – ninth edition

  • Norman Cescut
  • Home
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The Sodalitas Social Award every year prizes the most significant social responsibility initiatives implemented in Italy either by large, medium and small companies operating in any branch of activity, or by business associations, by industrial districts and by government agencies. This award differs from other initiatives for its high social value – also recognized by…

ECOFFEE approved by Green Maven

  • Norman Cescut
  • Eng
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It is with a great pleasure that we announce that our ECOFFEE project for responsible business has been officially approved by GreenMaven, the Green Search Engine. GreenMaven.com, the world’s largest Green Search Engine, was launched in 2006 by Joey Shepp, a green maven and founder of Earthsite, new media for sustainable brands. GreenMaven.com currently searches over 1…

Where Fast Food mobile Apps fail, ECOFFEE mobile experience is set to win

  • Norman Cescut
  • Eng
  • Nessun commento

A couple of days ago Appolicious published an interesting article about the increasing number of mobile Apps for fast food restaurants and their being mostly not useful. Many are the apps listed, from Taco Bell to McDonald’s. All these chains offers accurate information on the internet but extremely bare bones restaurant locator apps. In McDonalds’ defense, at…

ECOFFEE at the next goGreen for packaging conference

  • Norman Cescut
  • Eng
  • Nessun commento

We are happy to inform you that ECOFFEE is one of the partners of the next goGreen for packaging conference, that is going to take place in Rome next June 28th and wants to act as a catalyst for all those market players who believe sustainability is the future. In a 20 minutes speech, ECOFFEE…

ECOFFEE’s green guerrilla: here’s the proof!!

  • Norman Cescut
  • Eng
  • 4 commenti

Well, there is not so much to add to this great video showing the backstage of our ECOFFEE green guerrilla action during last SIGEP. Spread the video, spread sustainability!

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