Meet the jury of DESITA GELATO AWARD 2016
- 19 January 2016
- DESITA.IT
- Desita Award, Eng, Home
- No Comments
What have in common two designers, one food journalist, one editor, one gelato chef and one entrepreneur expert in design for business? That’s right: are the judges of the DESITA GELATO AWARD 2016 Participants, please meet here following the judges of the first International design contest about gelato: Alessandro Luciani Over 15 National and International…
Business Design Inspirations
- 11 January 2016
- DESITA.IT
- Eng, food&retail, Home
- No Comments
When we Design a new Concept, essentially, we Design its Business. When done well, good Business Design not only delights customers but also inspires other organizations. At DESITA, we work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of inspiration…
DESITA supports business women
- 16 December 2015
- DESITA.IT
- Eng, Home, Women in Foodservice
- No Comments
In Italy much has been said concerning the difficulties women face in consolidating their professional position and achieving success compared to their male colleagues. The journey is paved with even more difficulties for those courageous women who cultivate entrepreneurial ambitions, especially in the catering/food business. It’s obvious that we are facing a primary cultural distortion…
Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)
- 7 December 2015
- DESITA.IT
- Eng, food&retail, Home
- No Comments
Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair). Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…
Foodservice Award Italy 2015
- 10 November 2015
- Norman Cescut
- Eng, food&retail, Home
- No Comments
What is the significance of establishing a prize for the Best Italian Foodservice Chain? And how should one judge the competing participants? Well, if it the award is only to get a bit of advertising and recognition, I believe there are other ways to promote oneself, some more direct and well-known and others a little…
Hospitality and Franchising
- 15 October 2015
- DESITA.IT
- Eng, food&retail, Home
- No Comments
We are often asked why we participate with such enthusiasm in trade fairs and events around the world. The answer seems simple and obvious, but it’s not. First of all let’s say that we love to meet up with customers, partners and colleagues but also we are greatly interested in the surrounding atmosphere with its…
Design for Business
- 7 October 2015
- DESITA.IT
- Eng, food&retail
- No Comments
When we create a new concept, product, service, or experience, essentially we designs its business. When done well, good Business Design not only delights customers but also inspires other organizations. We work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of…
Visit Our Revamped Website!
- 2 October 2015
- DESITA.IT
- Eng, Home
- No Comments
Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…
Welcome back!
- 1 September 2015
- DESITA.IT
- Eng, Home
- No Comments
Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…
It does not work!
- 17 June 2015
- DESITA.IT
- Eng, Home
- No Comments
We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…
Health Food Shop Concepts: Offering Food for Wellness Profitably
- 12 June 2015
- DESITA.IT
- Eng, Home
- No Comments
Dieting to maintain an hourglass figure and pumping iron at the gym to get that brawny body are yesterday’s fads. Fit, healthy and shapely bodies are no longer aspirations held by super models. Being lean is in trend and everyone wants to look good and feel healthy these days! To achieve these goals, modern, busy…
Visit the ‘Supermarket of the Future’ at Milan Expo 2015
- 3 June 2015
- DESITA.IT
- Eng, Home
- 1 Comment
. The core theme of Expo Milano 2015 – “Feeding the Planet, Energy for Life” poses two very important questions: How are we going to feed ourselves in the coming decades? What information would we like to have prior to buying food? The answer to both the questions can be found at the Future Food District…
Workshop: A Successful Concept
- 9 April 2015
- DESITA.IT
- Eng, Home
- No Comments
“Developing a Concept of Success” is the No. 1 Italian Business Tour that offers a chance to create real synergy between various market operators in the Retail and Food & Beverage (F&B) businesses and offer added-value to investors as well as end user. The Tour will stop in various Italian cities and has the following…
Creating a Strong Foodservice Franchise Brand
- 20 March 2015
- DESITA.IT
- Eng, Home
- No Comments
Why is McDonald so popular around the world? Why do we pay so much more for a regular cup of coffee at Starbucks? Truth is – a customer does not actually pay for a cheeseburger or a Café Latte. He pays for the Brand Experience. In present times, branding decides the future of a franchise…
SKK – From a Kebab Franchise in Italy to a Global Restaurant Chain
- 11 February 2015
- DESITA.IT
- Eng, Home
- 1 Comment
The Conception Today he might be the “King of Kebab“, but for the great entrepreneur Dr. Naser Ghazal, establishing a chain of fast food in Italy, with ‘kebabs’ being the protagonists on the menu was not an easy task. For one, in early 2000s, banks had difficulties in funding ambitious business ventures of ‘foreigners’ due to a…
DESITA Restyles American Speed Queen Laundry Concept Worldwide
- 26 January 2015
- DESITA.IT
- Eng, Home
- No Comments
Shortly after his escape from the island of Elba in 1815, when Napoleon first quoted the French proverb ‘Do not wash your dirty laundry in public’, he surely wasn’t familiar with the concept of a ‘laundromat’ (meaning laundry room)… umm, at least not literally! And voila, here we are in the 21st century and coin-operated,…
the gelato experience
- 16 January 2015
- DESITA.IT
- Eng, Home
- No Comments
Visit Sigep 2015 for an Unforgettable International Gelato Experience Sigep is an annual international exhibition of ‘Artisan Gelato, Pastry, Confectionary and Bakery’, held every year in the city of Rimini in Italy. In the artisan gelato sector, it is considered to be the ‘Mother of all Gelato Tradeshows’ and is regarded as one of the…
Concept design. So what?
- 14 January 2015
- DESITA.IT
- Eng, Home
- No Comments
How Innovative Shop Concept Design Boosts Sales & Elevates Your Business’ Brand Experience An innovative shop concept design is the first essential step towards achieving success in a highly competitive retail market. Customers love to spend time in shops that have a unique appeal. On the other hand, boring shop designs not only send potential…
We are hiring
- 16 December 2014
- DESITA.IT
- Eng, Home
- No Comments
Are you looking for a good place to work? We’re looking for someone who’s good for DESITA, good at lots of things and good for the role, of course. Things move quickly around here and we are busy. We look for people who are great at lots of things, love big challenges, welcome big changes and…
10 Years of Great Business!
- 12 December 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…
What’s a brand today?
- 27 November 2014
- DESITA.IT
- Eng, Home
- No Comments
We hope, you are aware of the following:
MENA: franchise scenario
- 25 November 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- No Comments
Some facts and figures about Franchise in the MENA region. The total population of MENA region is 320 Million – 60% > 25 years. Regions population growth rate is 3-5% per year. One of the highest worldwide. Franchise business is one of the fastest growing economic sector. Egyptian sector grew from 25 International Brands in 1999…
What’s a concept?
- 18 November 2014
- DESITA.IT
- Eng, Home
- No Comments
In case of needs, we wish to remind you. Concept art is a form of illustration used to convey an idea for use in (but not limited to) films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design. This term can…
Speed Queen
- 6 August 2014
- DESITA.IT
- Eng, Home
- No Comments
Paradigm revolution has turned out to be a winning operation again. It is not just a coincidence that this new format comes from America. The laundry room, once a hidden corner of the house, turns into a self-service or coin-operated laundry, a pivotal point of the city and synonymous with elegance and innovation. The Speed Queen format,…
Endorsement is priceless
- 7 April 2014
- DESITA.IT
- Eng, Home
- No Comments
Soon in Dubai
- 7 March 2014
- DESITA.IT
- Eng, Home
- No Comments
First Published in the Food Middle East Magazine, February 2014.
Il dopo Sigep – After Sigep.
- 22 January 2014
- DESITA.IT
- Eng, Home
- No Comments
Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected, following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…
DESITA calls for Artists
- 13 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
As a creator and developer of innovative Retail concepts that detect market trends and create new business niches opportunities, we are now looking for talented painters who want to take part in our new project, as a challange to express their arts and passion on international level. We want to get in touch with artists…
5th Franchise UAE Expo generates deals worth over $100 million
- 7 October 2013
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
First published by Gulf News. DUBAI – The 5th Franchise UAE Expo, the region’s leading Franchise, Retail and SME trade event, generated deals worth over $100 million and initiated moves that could translate into firm contracts. Over 80 per cent space in next year’s edition has been booked, according to Franchise Middle East, organisers of…
Would you like to develop your Franchising in a growing market?
- 5 September 2013
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
Business Retail Tour in Dubai and Franchising Exhibition If you think that your Franchising is suitable for the United Arab Emirates or/and for the Middle East region in general, the first exploration to be done is in the most in turmoil city of the world: Dubai. If you were thinking to go to Dubai and to have a first…
