Projects that remain at the heart: the Arab pastry

  • Eng, food&retail, Home
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It wasn’t a dark and stormy night, but a sultry afternoon in the July of 2011. We were in Riyadh, and what we had in front of us was a space of about 450 square meters to build a pastry shop. Not just a patisserie whatever, but a “replicable” patisserie. Let us explain better. We…

I progetti che restano nel cuore: la pasticceria araba

  • food&retail, Home, Medio Oriente
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. Non era una notte buia e tempestosa, ma un afoso primo pomeriggio di luglio del 2011, ci trovavamo a Riyadh, e quello che avevamo di fronte era uno spazio di circa 450 mq per realizzare una pasticceria. Ma non una pasticceria qualunque: una pasticceria che doveva essere “replicabile”. Ci spieghiamo meglio. Avevamo sviluppato il…

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