Hottest F&B Industry Trends around the World

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Thanks to innovative design and technological interventions, restaurants around the world are adopting new ways of doing business – practices that were practically unthinkable even half a decade ago! The last couple of years saw a whole bunch of new trends emerging in the global F&B industry – right from the popularity of Brussles sprouts…

How to seduce Millennials: concept design vs new foodies

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Millennials: who are they from a retailer prospective? They are called Millennials or Generation Y. They are in the age within 18 and 35. About 12 million, only in Italy, hyper-connected, open to cultural influences, experimenters and searching for novelty. For some time now, marketing experts dedicate themselves to studying consumer habits and getting this important…

Meet the jury of DESITA GELATO AWARD 2016

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What have in common two designers, one food journalist, one editor, one gelato chef and one entrepreneur expert in design for business? That’s right: are the judges of the DESITA GELATO AWARD 2016 Participants, please meet here following the judges of the first International design contest about gelato: Alessandro Luciani Over 15 National and International…

Business Design Inspirations

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When we Design a new Concept, essentially, we Design its Business. When done well, good Business Design not only delights customers but also inspires other organizations. At DESITA, we work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of inspiration…

DESITA supports business women

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In Italy much has been said concerning the difficulties women face in consolidating their professional position and achieving success compared to their male colleagues. The journey is paved with even more difficulties for those courageous women who cultivate entrepreneurial ambitions, especially in the catering/food business. It’s obvious that we are facing a primary cultural distortion…

Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)

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Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair).  Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…

COFFEE ONE. Be your own barista.

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COFFEE ONE corner is the Italian format of coffee to go. COFFEE ONE applies the concept of modularity to the modern concept of coffee corner. A format completely modular and multifunctional suitable for small spaces, offering to its customers a new interactive and multisensorial experience with an unique and innovative modular good design. Be your own barista….

We Are Designers. We Are Consultants. We Design Your Business

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Gone are the days when Business School graduates helped organizations to improve efficiencies and roll better profits. Gone are the days when advertising was the only resort to sell more products and make a brand known. Today, businesses are realising the importance of creating unique customer experience as the key to establishing a rock solid…

Hospitality and Franchising

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We are often asked why we participate with such enthusiasm in trade fairs and events around the world. The answer seems simple and obvious, but it’s not. First of all let’s say that we love to meet up with customers, partners and colleagues but also we are greatly interested in the surrounding atmosphere with its…

Design for Business

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When we create a new concept, product, service, or experience, essentially we designs its business. When done well, good Business Design not only delights customers but also inspires other organizations. We work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of…

Visit Our Revamped Website!

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Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…

Welcome back!

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Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…

Italian Chocolate: Because Life is Full of Sweet Surprises

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“Life is like a box of chocolates … You never know what you’re gonna get.”  – Forest Gump Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes…

It does not work!

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We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…

Italian Organic Foodservice Market & Consumption Trends

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People no longer eat to satiate their hunger. They eat to meet their body’s key nutritional requirements. With consumers becoming increasingly health-conscious, organic foods are all the rage these days and are fast gaining a lion’s share in the Italian foodservice market. Organic Food Items in Restaurants Healthier food items entering both regional and global…

Are You In The Pizza Franchise Business? Why Not!

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One thing that really gets me drooling? The smell of a hot, fresh-baked pizza, garnished ever so lovingly with my favourite toppings and a generous sprinkle of cheese. The excitement of cutting the first pie and popping it in my mouth comes close to the moment just before a kiss – it’s beyond words! First…

DESITA Helps Pasta & Sugo Bring Its ‘Street Food Franchise’ in the Middle East

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We, at DESITA are proud to announce yet another milestone in our journey! We have recently tied up with Pasta & Sugo – a leading ‘Italian Street Food’ brand, to help it export its ground-breaking pasta ‘street food franchise’ concept to the Middle East. A Brief Backstory Pasta & Sugo is reputed for revolutionizing the way…

Workshop: A Successful Concept

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“Developing a Concept of Success” is the No. 1 Italian Business Tour that offers a chance to create real synergy between various market operators in the Retail and Food & Beverage (F&B) businesses and offer added-value to investors as well as end user. The Tour will stop in various Italian cities and has the following…

AAHAR 2015: The Largest Indian Food & Hospitality Fair

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March has finally ushered the refreshing spring season in India and has brought with itself the biggest Indian Food & Hospitality Fair. For a country that is renowned for its legendary hospitality and its ranking as the world’s second largest producer of farm outputs, now is indeed the perfect time of the year to celebrate…

The Sweet-Savory Story of Italian “Pasticceria”

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Be it a cream filled Cannoli or an almond flavored Bruttiboni, a slice of Christmas Panettone or a fluffy Sfogliatella – it is very difficult to resist temptation and say “No, thank you!” to an Italian pastry. These baked treats are as intrinsic to the Italian food culture as pizzas or pastas. From breakfast to…

Italian Food Franchises Abroad – Especially in Dubai

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From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…

SKK – From a Kebab Franchise in Italy to a Global Restaurant Chain

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The Conception Today he might be the “King of Kebab“, but for the great entrepreneur Dr. Naser Ghazal, establishing a chain of fast food in Italy, with ‘kebabs’ being the protagonists on the menu was not an easy task. For one, in early 2000s, banks had difficulties in funding ambitious business ventures of ‘foreigners’ due to a…

Gulfood 2015: Uniting Ideas, Innovation, Inspiration & Industry

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Introduction to Gulfood The ‘World’s Biggest Annual Food & Hospitality Show’ is here again! With only 3 days to go, the countdown to Gulfood 2015 has surely begun. Hailed as the “biggest show ever” for global brands and products, Gulfood is one mega event where you can catch up on the latest innovations and trends…

10 Years of Great Business!

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There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…

Vi piacerebbe sviluppare il vostro Franchising in un mercato in crescita?

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Business Retail Tour e fiera del Franchising di Dubai Se pensate che il vostro Franchising  sia adatto al mercato degli Emirati Arabi Uniti e/o quello del Medio Oriente in generale, la prima esplorazione da compiere è proprio nella città più in fermento del mondo: Dubai. Se stavate pensando di andarci per prendere i primi contatti con…

Come and visit us at HOST – Milan!

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Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25 With its…

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