The Caffé Business There are several reasons why Italian coffee houses are so popular and profitable. While they continue to preserve the authentic coffee drinking culture and experience, most cafes are also working on their market positioning and branding to gain a lion’s share in this competitive business. Product Diversification: Some of the most popular…
We are often asked why we participate with such enthusiasm in trade fairs and events around the world. The answer seems simple and obvious, but it’s not. First of all let’s say that we love to meet up with customers, partners and colleagues but also we are greatly interested in the surrounding atmosphere with its…
When we create a new concept, product, service, or experience, essentially we designs its business. When done well, good Business Design not only delights customers but also inspires other organizations. We work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of…
Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…
Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…
“Life is like a box of chocolates … You never know what you’re gonna get.” – Forest Gump Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes…
We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…
Dieting to maintain an hourglass figure and pumping iron at the gym to get that brawny body are yesterday’s fads. Fit, healthy and shapely bodies are no longer aspirations held by super models. Being lean is in trend and everyone wants to look good and feel healthy these days! To achieve these goals, modern, busy…
People no longer eat to satiate their hunger. They eat to meet their body’s key nutritional requirements. With consumers becoming increasingly health-conscious, organic foods are all the rage these days and are fast gaining a lion’s share in the Italian foodservice market. Organic Food Items in Restaurants Healthier food items entering both regional and global…
One thing that really gets me drooling? The smell of a hot, fresh-baked pizza, garnished ever so lovingly with my favourite toppings and a generous sprinkle of cheese. The excitement of cutting the first pie and popping it in my mouth comes close to the moment just before a kiss – it’s beyond words! First…
We, at DESITA are proud to announce yet another milestone in our journey! We have recently tied up with Pasta & Sugo – a leading ‘Italian Street Food’ brand, to help it export its ground-breaking pasta ‘street food franchise’ concept to the Middle East. A Brief Backstory Pasta & Sugo is reputed for revolutionizing the way…
“Developing a Concept of Success” is the No. 1 Italian Business Tour that offers a chance to create real synergy between various market operators in the Retail and Food & Beverage (F&B) businesses and offer added-value to investors as well as end user. The Tour will stop in various Italian cities and has the following…
March has finally ushered the refreshing spring season in India and has brought with itself the biggest Indian Food & Hospitality Fair. For a country that is renowned for its legendary hospitality and its ranking as the world’s second largest producer of farm outputs, now is indeed the perfect time of the year to celebrate…
Be it a cream filled Cannoli or an almond flavored Bruttiboni, a slice of Christmas Panettone or a fluffy Sfogliatella – it is very difficult to resist temptation and say “No, thank you!” to an Italian pastry. These baked treats are as intrinsic to the Italian food culture as pizzas or pastas. From breakfast to…
From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…
Introduction to Gulfood The ‘World’s Biggest Annual Food & Hospitality Show’ is here again! With only 3 days to go, the countdown to Gulfood 2015 has surely begun. Hailed as the “biggest show ever” for global brands and products, Gulfood is one mega event where you can catch up on the latest innovations and trends…
Introduction The HO.RE.CA. sector consists of hotels, restaurants and cafè (or catering) companies and is one of the fastest growing sectors in the world, after tourism. As per the latest European Foundation for the Improvement of Living and Working Conditions (EUROFOUND) 2012 report, the Horeca sector is an integral part of the European Union economy,…
Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25 With its…
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