Dall’ICECREAM al GELATO: il naming che fa bene alla nostra economia

  • Non categorizzato, Ristorazione
  • Nessun commento

C’era una volta l’icecream, il “gelato” nella traduzione letterale in lingua inglese, da sempre utilizzato nel mondo per identificare l’alimento senza grandi distinzioni in termini di modalità di produzione, ingredienti, sistemi di conservazione e distribuzione. Nel tempo si è assistito alla nascita di diverse iniziative volte non solo alla commercializzazione, ma soprattutto alla diffusione della…

The DESITA Gelato Award 2016 – Wonderful Winning Ideas!

  • DESITA Award, Eng, gelato
  • Nessun commento

Young, prepared and full of imagination – these were the characteristics of the many designers who participated in the first international contest for innovation in the gelato business – the DESITA Gelato Award, held at the Carpigiani Gelato University on 18th June, 2016. The initiative, developed in mid 2015 and launched at Sigep this year,…

Il mondo della gelateria si rinnova grazie al DESITA GELATO AWARD

  • DESITA Award
  • Nessun commento

Giovani, preparati e pieni di fantasia: è il profilo dei numerosi designer che hanno partecipato al primo contest internazionale per l’innovazione nel settore della gelateria. L’iniziativa, elaborata a metà del 2015 e lanciata al Sigep di quest’anno, aveva l’obiettivo di portare valore e una ventata di freschezza, è il caso di dirlo, ad un settore non…

Promoting gelato in the world? With an eye on Singapore – This is what Valentina Righi has in mind. An interview with the Public Relations Officer of the Fondazione Carpigiani.

  • Eng, gelato, Women in Foodservice
  • Nessun commento

We connect with the concept of food every day: we think about recipes, food enthusiasts – foodies – bloggers and dedicated journalists, chefs that are now television personalities, photographers of dishes and menus to savour, while the term foodservice is slightly less familiar to the non professional. This is all the economic-production chain concerning restoration…

Promuovere il gelato artigianale nel mondo? Ci pensa Valentina Righi di Carpigiani.

  • gelato, Non categorizzato, Women in Foodservice
  • Nessun commento

Entriamo ogni giorno in contatto col concetto di food: ci vengono in mente ricette, appassionati di cibo – i foodies – blogger e giornalisti dedicati, chef che ormai sono personaggi televisivi, fotografi di piatti e menu da provare, mentre il termine foodservice è un po’ meno familiare per i non addetti ai lavori. Si tratta…

“Le donne del Sigep” – Intervista a Gabriella De Girolamo

  • Women in Foodservice
  • Nessun commento

Entriamo ogni giorno in contatto col concetto di food: ci vengono subito in mente appassionati di cibo – i foodies – blogger e siti dedicati, chef che ormai sono delle celebrità, locali e ricette da provare, mentre il termine foodservice è un po’ meno familiare per i non addetti ai lavori. Si tratta di tutta…

Aprire una gelateria nel 2016: gli accorgimenti per avere successo

  • Ristorazione
  • Nessun commento

«Non amare il gelato significa non avere nessun interesse per il cibo». (Joseph Epstein) Certo che dev’essere buono. Certo che dev’essere fresco. Certo che il locale dev’esser ben posizionato. Non è affatto poco, ma è tutto qui? Lo abbiamo chiesto a un maestro gelatiere Andrea Soban e a Gianpietro Sacchi, architetto e industrial designer. «É fondamentale…

Meet the jury of DESITA GELATO AWARD 2016

  • Eng, gelato, Non categorizzato
  • Nessun commento

What have in common two designers, one food journalist, one editor, one gelato chef and one entrepreneur expert in design for business? That’s right: are the judges of the DESITA GELATO AWARD 2016 Participants, please meet here following the judges of the first International design contest about gelato: Alessandro Luciani Over 15 National and International…


  • Eng, gelato, Non categorizzato
  • Nessun commento

The first International design contest about gelato “You can’t buy happiness but you can buy gelato and that’s kind of same thing” It’s quite impossible to forget the first gelato of your life – so the last one – as opposed to other foods in need of a more crafty palate. It binds memories of…

Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)

  • Eng, Non categorizzato
  • Nessun commento

Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair).  Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…

Italian Chocolate: Because Life is Full of Sweet Surprises

  • Eng, Non categorizzato
  • 2 commenti

“Life is like a box of chocolates … You never know what you’re gonna get.”  – Forest Gump Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes…

It does not work!

  • Eng, Non categorizzato
  • Nessun commento

We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…

Desita Creates New Gelato Concept for Saudi Arabian Patisserie Giant Saadeddin

  • Eng, Non categorizzato
  • Nessun commento

After conquering millions of hearts with its delectable range of Arabic and Western pastry, the Saudi Arabian patisserie giant Saadeddin is all set to make a foray into the delicious world of gelato with a new brand, named Creamy. And who do you think is helping the patisserie chain launch its very first gelato concept?…

Gelato. A Modern Marvel!

  • Eng, gelato, Non categorizzato
  • Nessun commento

Gelato, derived from the Latin word ‘gelatus’, meaning ‘frozen’, might arguably be considered to be a synonym for Italian ice cream, but it is far from the equivalent of ice cream. With its soft, supply and deliciously milky texture and richness of creamy flavor that arouses the most dormant taste-buds, a gelato is a ‘tiny…

the gelato experience

  • Eng, gelato, Non categorizzato
  • Nessun commento

Visit Sigep 2015 for an Unforgettable International Gelato Experience Sigep is an annual international exhibition of ‘Artisan Gelato, Pastry, Confectionary and Bakery’, held every year in the city of Rimini in Italy. In the artisan gelato sector, it is considered to be the ‘Mother of all Gelato Tradeshows’ and is regarded as one of the…

10 Years of Great Business!

  • Eng, franchising, Medio Oriente, Non categorizzato
  • 1 commento

There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…

Gelato World Tour Grand Final

  • Eng, franchising, gelato, Non categorizzato
  • 1 commento

DESITA is proud to be an ambassador of Italian concept design and is happy to share the culture of Italian artisan gelato to the world. After being protagonist bringing the Gelato World Tour to Dubai last February for the successful fourth stage, will once again be taking part, at side this time, in the grand finale of…

#Gulfood: Pinocchio is here

  • Eng, gelato, Non categorizzato
  • Nessun commento

Pinocchio is a fictional character and the main protagonist of the children’s novel “The Adventures of Pinocchio”, by the Italian writer Carlo Collodi. Carved by a woodcarver named Geppetto in a small Italian village, he was created as a wooden puppet, but dreamed of becoming a real boy. The story has appeared in many adaptations…

Pinocchio lands in Dubai: a gelato story

  • Eng, gelato, Medio Oriente, Non categorizzato
  • Nessun commento

Human needs are continuous, but the satisfaction of them are still in evolution so this is also the case of buying gelato that have to satisfy tasting and visual needs. Pinocchio cone holder can totally satisfy this basic thus writing a script where the cone is the absolute star of a movie that can be…

#GWTDubai: preparando la quarta tappa del Gelato World Tour.

  • gelato, Medio Oriente, Non categorizzato
  • Nessun commento

Dopo esserci lasciati alle spalle un’edizione di Sigep davvero memorabile, il calendario corre veloce verso un evento che per noi è davvero importante e significativo: la quarta tappa del Gelato World Tour. Vi abbiamo giá raccontato in qualche post del nostro entusiasmo e dell’impegno con i quali stiamo affrontando i preparativi per questo evento, per…

Il gelato artigianale conquista Dubai.

  • gelato, Medio Oriente, Non categorizzato
  • Nessun commento

Il gelato artigianale sta per conquistare Dubai: lo conferma un accurato report commissionato e pubblicato pochi mesi fa dal governo canadese in cui si legge che i consumi di gelato nel mercato degli Emirati Arabi Uniti sono in costante aumento, , con un tasso di crescita annuo medio del fatturato del +4,8%, rendendo doppiamente appetibile il business del…

Gelato World Tour chose Desita to make its 4th stage in Dubai

  • Norman Cescut
  • Eng, franchising, gelato, Medio Oriente, Non categorizzato
  • Nessun commento

DESITA is proud and honored to be the Partner chose by Gelato World Tour to make the 4th stage of the worldwide show event happen in Dubai. Thanks to our long and great experience in the Middle East market we will coordinate the organization in Dubai thank to the partnership with Franchise Middle East Consultancy. We would like to invite our Gelato Chefs friends…

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Corporate information

Business name Desita S.r.l.
Registered office address via Roveredo, 20/b
33170 Pordenone (Pn)
VAT Registration Number 01535260937
Tax code 01535260937
Business Registry which the company is recorded in Pordenone
Business Registry Number 01535260937
Company with a sole shareholder

Privacy Policy


Data subjects

Website users

Personal data processing

Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.

Data controller

Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).

Place of data and recipient processing

The processing relating to the web services of this website take place in ITALY at server farms "Server Farm Irideos" joint-stock company and CDLAN LLC in via Caldera, 21 Milan, said parties are suppliers of Titanka! (primary processor) Spa with registered office in Strada degli Angariari, 46 47891 Falciano RSM, which carries out website maintenance and management operations.

Type of data processed

Browsing data
Software applications designated for Desita S.r.l. website correct functioning acquire certain personal data submitted via safe protocols. Such data are not collected to be associated to identified individuals but may allow to identify users through data processing and crosschecking with other data possessed by third parties. This category of data includes IP addressed, browser's identifier (user agent), URI (Uniform Resource Identifier) addresses to resources requested, the request time, the method used in submitting the request to the server , the numerical code indicating the status of the server response (e.g. successful, unsuccessful) and other parameters relating to the operating system and the user's IT environment. These data are used with the sole purpose of extracting anonymous statistical information on the use of the website to check its correct functioning.

Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).

Purposes and lawful basis

Service provision
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.

Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).

Direct marketing
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.

Data storage period

The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).

Optionality of data provision

With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.

Processing procedures and safety

The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.

Data transfer to non-EU countries and guarantees of adequacy

Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.


To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.

Third Parties

Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:

  • Companies managing traditional and electronic postal services;
  • Companies registering domain names;
  • Other subjects, if data transfer is necessary for the fulfilment of the aforementioned purposes or legal obligations.

Inside our company

Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
-Company management.

Data publishing

Your data will not be published in any way.

Rights of data subjects

Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.

Data subjects' right exercise

The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it

Having read the information note and acquisition of the data subject's consent

The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.


As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.

Extended information note on the use of cookies

Extended information note on the use of cookies and pursuant to the measure of the Privacy Authority n. 229/2014, for those interacting with the web services of Desita S.r.l., accessible from the internet addresses www.desitablog.com. The website of Desita S.r.l. uses cookies and similar technologies to guarantee the correct functioning of procedures and enhance user's experiences in online applications. This document provides detailed information on the use of cookies and similar technologies, on how they are used by Desita S.r.l. and how to manage them.


Cookies are small text strings that websites visited by users sent to their terminal (usually the browser), where they are memorized to be eventually resent to the same website when the same user will visit the website again. Cookies are stored based on the user's preference by the single browser on a specific used device (computer, tablet, smartphone).

Cookie types

Based on the characteristics and use, cookies can be distinguished in different categories:

Fundamental cookies
Cookies which are mandatory to manage log-in and the access to the functions reserved to the website, generally for the updating of pages by web editors. The length of these cookies is strictly limited to the working session (they are deleted once the browser has been closed). Their deactivation affects the use of services accessible from log-in. The public part of website can still be used normally.

Technical cookies (of analysis and performances)
These cookies are used to collect and analyze traffic and the anonymous use of the website. These cookies, without identifying the user, allow, for instance, to detect if the same user returns on the website at a later time. They also allow to monitor the system and enchance performances and usability. Some website pages can www.desitablog.com memorize the user's preferences relating to the size of the font and the preferred displaying mode (graphich, high contrast or text) in order to access contents. The deactivation of said cookies may be performed without any functionality loss.

Profiling cookies
These are permanent cookies used to identify anonymously and not) the user's preferences and enhance his/her navigation experience.

Length of cookie

Some cookies (session cookies) remain active only until the browser is closed or the log-out command executed. Other cookies "survive" the closing of the browser and are available even in the user's later sessions. These cookies are called persistent and their duration is established by the browser at the time of their creation. Navigation through the website pages www.desitablog.com, users can interact with all the websites managed by third parties that can create or modify profiling or persistent cookies. The temporary storage of every single cookie can be viewed in the table "list of cookies".

Management of cookie

The user can decide whether to accept or reject cookies via the browser settings. The total or partial deactivation of cookies may affect website functionalities but it will not prevent the navigation. The setting can be specifically defined for every website and web-based application. The following are the web resources which illustrate how to proceed for every main browswer: Chrome, Firefox, Internet Explorer, Opera, Safari.

List of cookie

Cookie name Type Service name Description Length Domain
CookiePolicy technical Informativa privacy policy Hide the privacy policy bar 1 year www.desitablog.com
PHPSESSID technical WebServer Identification Number of the web session up to the end of the web session www.desitablog.com
_ga analytical by third parties Google Analytics Used by the APIs of Google Analytics 2 years www.desitablog.com
_gat analytical by third parties Google Analytics Used by the APIs of Google Analytics 1 minute www.desitablog.com
_gid analytical by third parties Google Analytics Used by the APIs of Google Analytics 24 hours www.desitablog.com

Google Analytics

www.desitablog.com can include elements transmitted by Google Analytics, a web traffic analytical provider supplied by Google Inc. ("Google"). These are third-party cookies used to collect and analyze information on users' behaviours anonymously on the website of Desita S.r.l. by visiting users. These cookies are used to store non-personal information. Google Analytics protects the privacy of its data. For further information, click the following link: https://support.google.com/analytics/answer/6004245. The user can selectively deactivate the action of Google Analytics by installing on its own browser the opt-out component supplied by da Google: https://tools.google.com/dlpage/gaoptout.

Third-party profiling cookies

The website www.desitablog.com may use third-party profiling cookies. These cookies are used to trace the web navigation of users and create profiles on their tastes, habits, choices, etc. Through these cookies, advertising messages matching the preferences shown by users themselves during navigation can be trasnmitted to the user's email. Said cookies can exchange information and trace the navigation of users who subscribed to one of the available services. For further details or to deny consent to third-party cookies it is possible to click on the link in the following table.

List of third-party cookies

Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12