AAHAR 2015: The Largest Indian Food & Hospitality Fair
- 10 March 2015
- DESITA.IT
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March has finally ushered the refreshing spring season in India and has brought with itself the biggest Indian Food & Hospitality Fair. For a country that is renowned for its legendary hospitality and its ranking as the world’s second largest producer of farm outputs, now is indeed the perfect time of the year to celebrate…
The Sweet-Savory Story of Italian “Pasticceria”
- 4 March 2015
- DESITA.IT
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Be it a cream filled Cannoli or an almond flavored Bruttiboni, a slice of Christmas Panettone or a fluffy Sfogliatella – it is very difficult to resist temptation and say “No, thank you!” to an Italian pastry. These baked treats are as intrinsic to the Italian food culture as pizzas or pastas. From breakfast to…
Italian Street Food – From Street Corner to Mainstream Culture
- 24 February 2015
- DESITA.IT
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Remember the time when you just had to say, “Mom, I’m hungry!” and your mother would instantly fix a quick snack for you, mostly out of leftovers from the previous meal or with a couple of random food items available in her kitchen? All she had to do was wave her magic wand (umm, a…
Italian Food Franchises Abroad – Especially in Dubai
- 19 February 2015
- DESITA.IT
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From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…
SKK – From a Kebab Franchise in Italy to a Global Restaurant Chain
- 11 February 2015
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The Conception Today he might be the “King of Kebab“, but for the great entrepreneur Dr. Naser Ghazal, establishing a chain of fast food in Italy, with ‘kebabs’ being the protagonists on the menu was not an easy task. For one, in early 2000s, banks had difficulties in funding ambitious business ventures of ‘foreigners’ due to a…
Gulfood 2015: Uniting Ideas, Innovation, Inspiration & Industry
- 5 February 2015
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Introduction to Gulfood The ‘World’s Biggest Annual Food & Hospitality Show’ is here again! With only 3 days to go, the countdown to Gulfood 2015 has surely begun. Hailed as the “biggest show ever” for global brands and products, Gulfood is one mega event where you can catch up on the latest innovations and trends…
DESITA Re-brands Yemeni Restaurant in Dubai
- 30 January 2015
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Funny thing about language, where one word can have a certain meaning in a certain culture, it can have a very different connotation in another! This is the true story of a Yemeni Restaurant achieving a complete shop concept design makeover and brand transformation, and reinventing itself under the new name ‘Mandi’s’. Mandi is 3000 years…
The HO.RE.CA. – Hotel, Restaurant and Cafè Sector at a Glance
- 28 January 2015
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Introduction The HO.RE.CA. sector consists of hotels, restaurants and cafè (or catering) companies and is one of the fastest growing sectors in the world, after tourism. As per the latest European Foundation for the Improvement of Living and Working Conditions (EUROFOUND) 2012 report, the Horeca sector is an integral part of the European Union economy,…
DESITA Restyles American Speed Queen Laundry Concept Worldwide
- 26 January 2015
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Shortly after his escape from the island of Elba in 1815, when Napoleon first quoted the French proverb ‘Do not wash your dirty laundry in public’, he surely wasn’t familiar with the concept of a ‘laundromat’ (meaning laundry room)… umm, at least not literally! And voila, here we are in the 21st century and coin-operated,…
Gelato. A Modern Marvel!
- 21 January 2015
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Gelato, derived from the Latin word ‘gelatus’, meaning ‘frozen’, might arguably be considered to be a synonym for Italian ice cream, but it is far from the equivalent of ice cream. With its soft, supply and deliciously milky texture and richness of creamy flavor that arouses the most dormant taste-buds, a gelato is a ‘tiny…
the gelato experience
- 16 January 2015
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Visit Sigep 2015 for an Unforgettable International Gelato Experience Sigep is an annual international exhibition of ‘Artisan Gelato, Pastry, Confectionary and Bakery’, held every year in the city of Rimini in Italy. In the artisan gelato sector, it is considered to be the ‘Mother of all Gelato Tradeshows’ and is regarded as one of the…
Concept design. So what?
- 14 January 2015
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How Innovative Shop Concept Design Boosts Sales & Elevates Your Business’ Brand Experience An innovative shop concept design is the first essential step towards achieving success in a highly competitive retail market. Customers love to spend time in shops that have a unique appeal. On the other hand, boring shop designs not only send potential…
We are hiring
- 16 December 2014
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Are you looking for a good place to work? We’re looking for someone who’s good for DESITA, good at lots of things and good for the role, of course. Things move quickly around here and we are busy. We look for people who are great at lots of things, love big challenges, welcome big changes and…
10 Years of Great Business!
- 12 December 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…
What’s a brand today?
- 27 November 2014
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We hope, you are aware of the following:
MENA: franchise scenario
- 25 November 2014
- DESITA.IT
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Some facts and figures about Franchise in the MENA region. The total population of MENA region is 320 Million – 60% > 25 years. Regions population growth rate is 3-5% per year. One of the highest worldwide. Franchise business is one of the fastest growing economic sector. Egyptian sector grew from 25 International Brands in 1999…
What’s a concept?
- 18 November 2014
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In case of needs, we wish to remind you. Concept art is a form of illustration used to convey an idea for use in (but not limited to) films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design. This term can…
The Dubai expo success
- 28 October 2014
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Last week we attended the Middle East Franchise Expo held in Dubai. The exhibition was organized by the Middle East and North Africa Franchise Association (MENAFA) at the Convention Centre, Jumeirah Beach Hotel, under the patronage of H.R.H Bandar Bin Saud Bin Khalid Al-Saud, the Honorary President of MENAFA, and was sponsored by the Federation…
Middle East Franchise Expo Dubai
- 7 October 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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The Middle East Franchise Expo is the premier event in the Middle East for Franchising. World-class speakers, franchise experts, developers and buyers meet for a great business networking time. The Expo will showcase more than 80 Regional and International brands seeking development partners in the MENA markets. Each brand could identify franchise partners ready to develop their brands in…
Gelato World Tour Grand Final
- 3 September 2014
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DESITA is proud to be an ambassador of Italian concept design and is happy to share the culture of Italian artisan gelato to the world. After being protagonist bringing the Gelato World Tour to Dubai last February for the successful fourth stage, will once again be taking part, at side this time, in the grand finale of…
Speed Queen
- 6 August 2014
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Paradigm revolution has turned out to be a winning operation again. It is not just a coincidence that this new format comes from America. The laundry room, once a hidden corner of the house, turns into a self-service or coin-operated laundry, a pivotal point of the city and synonymous with elegance and innovation. The Speed Queen format,…
Avete un’idea di business? Possiamo aiutarvi
- 29 July 2014
- Norman Cescut
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Vogliamo bene ai nostri clienti, molti sono diventati amici o partner. A quelli ad oggi che potrebbero diventarlo, a quelli che ci chiamano o vengono a trovarci, più per carpirci qualche idea o trend che per un vero interesse a collaborare, dedichiamo questa immagine a riassunto mi mille parole e spiegazioni. Non esiste. Capito? Non…
Endorsement is priceless
- 7 April 2014
- DESITA.IT
- Eng, Home
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Have fun! #welovegelato
- 19 February 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
DESITA at Gelato World Tour in Dubai
Il dopo Sigep – After Sigep.
- 22 January 2014
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Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected, following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…
Il gelato artigianale conquista Dubai.
- 20 January 2014
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Il gelato artigianale sta per conquistare Dubai: lo conferma un accurato report commissionato e pubblicato pochi mesi fa dal governo canadese in cui si legge che i consumi di gelato nel mercato degli Emirati Arabi Uniti sono in costante aumento, , con un tasso di crescita annuo medio del fatturato del +4,8%, rendendo doppiamente appetibile il business del…
A natural concept in our franchise portfolio for the Middle East
- 16 January 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…
DESITA calls for Artists
- 13 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
As a creator and developer of innovative Retail concepts that detect market trends and create new business niches opportunities, we are now looking for talented painters who want to take part in our new project, as a challange to express their arts and passion on international level. We want to get in touch with artists…
The Italian precious food selection goes to the Middle East
- 7 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
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Imagine a typical Italian food “shop”, with all its products, colors and smells. The typical Italian atmosphere warm, friendly and elegance while remember the Italian peculiarity of being excellent food producers since centuries. Imagine pasta, cheese and other excellent products and the joy of the people approaching the counter for a first taste before purchasing….
Gelato World Tour chose Desita to make its 4th stage in Dubai
- 17 December 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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DESITA is proud and honored to be the Partner chose by Gelato World Tour to make the 4th stage of the worldwide show event happen in Dubai. Thanks to our long and great experience in the Middle East market we will coordinate the organization in Dubai thank to the partnership with Franchise Middle East Consultancy. We would like to invite our Gelato Chefs friends…
