L’Arabia Saudita è la nuova Dubai: bisogna investire ora!

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Pandemia o no, il Regno dell’Arabia Saudita sta lavorando senza sosta per raggiungere i suoi obiettivi di Vision 2030, un piano di riduzione della dipendenza dal petrolio che vede come fulcro strategico massicci investimenti per la crescita del turismo.

Ristorazione, ospitalità e divertimento, ben collocati all’interno di città futuristiche sostenibili, sono i settori destinatari dei miliardi messi a disposizione per creare un nuovo panorama dell’accoglienza, in sinergia con una notevole semplificazione delle procedure di rilascio dei visti.

La tesi di Eleonora Lepri

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Eleonora, neo laureata in Lingue e Culture Orientali, che ci ha contattati nel Gennaio del 2019 per svolgere l’attività di stage prevista dall’Università di Urbino. Eleonora ha in seguito elaborato la sua tesi sperimentale nella quale Desita è il caso di studio pratico. Come ci hai trovati? Quale è stata la tua esperienza in Desita?…

Overseas Franchise Expo

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Norman Cescut, CEO di DESITA, interverrà come speaker all’evento Overseas Franchise Expo in Dubai che si svolgerà dal 24 al 26 aprile 2018.  Forse possono interessarti: Il nuovo ruolo del retail in Medio Oriente Franchising: il prodotto non basta Top food franchising: dove sono finiti i format italiani?

Gateway to Dubai: DESITA incontra gli investitori a Ho Chi Minh

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Dal 7 al 9 aprile 2018 DESITA vola a Ho Chi Minh per presentare le sue proposte di franchising a imprenditori, investitori, fondi, autorità locali. Nelle tre giornate di networking raccoglieremo anche le richieste e l’interesse per il mercato italiano. Potete seguire l’evento e tutti gli aggiornamenti sulla pagina Facebook.    

Aprire gelaterie e pasticcerie: meglio Usa o Medio Oriente?

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Quali sono le informazioni basilari per aprire una gelateria o una pasticceria all’estero – è questo il focus del seminario Going Global che si è tenuto il 21 gennaio 2017 presso il Sigep, fiera internazionale interamente dedicata ad operatori professionali nei settori della gelateria, pasticceria, panificazione e caffè. In una sala gremita di imprenditori e…

Food & Beverage: i Paesi del Golfo grandi protagonisti

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L’industria Food & Beverage sta sperimentando una crescita senza precedenti nei paesi del Golfo. Secondo il rapporto “Feeding the Growing Appetite of the GCC F&B Market”, recentemente rilasciato da Orient Planet Research, l’aumento della popolazione e l’incremento del turismo avranno un impatto significativo proprio su questo segmento di mercato. La ricerca rivela che le città…

Consulting in the Foodservice Industry: differences between Italy and Abroad

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Consulting is a big responsibility, regardless of the market segment. It is a complex activity that fits within the decision-making processes, and makes entrepreneurs extremely jealous. The presence of a “third” figure that come between a boss and a company (or a project) is not always easily digested and many prefer to fail alone rather…

Working in Dubai: Exclusive Interview with Corrado Pani, Managing Partner Executive Chef of Solo – Bistronomie and Wine bar.

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Working in Dubai is a dream many professionals in the food and beverage industry strive to realize. However, sometimes their dream gets lost midway, for various reasons, the biggest being the difficulty of find a ‘winning formula’ that captures the imagination of the most demanding investors, in an exceedingly social and highly competitive culinary fabric….

Lavorare a Dubai: intervista a Corrado Pani, Executive Chef

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. Lavorare a Dubai, il sogno di molti professionisti del food. A volte, un sogno lasciato a metà, per varie ragioni, non ultima la difficoltà di trovare una formula vincente che faccia breccia nell’immaginario degli investitori più esigenti, in un tessuto socio-gastronomico molto competitivo. Incontrare l’amico Corrado, Managing Partner ed Executive Chef di “Solo – bistronomia…

Viaggiate spesso per lavoro? Sesso e curiosità vi salveranno

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Dopo 19 anni di aerei, treni, navi e macchine a noleggio, a volte ho sognato il teletrasporto. Molte volte! Tanto più che oggi, tra controlli isterici e paura di non essere al sicuro, viaggiare per lavoro non è esattamente il massimo della vita. Se non avete l’opportunità di cambiare ruolo professionale e starvene davanti a…

Porta il tuo Franchising a Dubai

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Per coloro che pensano sia facile internazionalizzare il proprio brand o portare un franchising all’estero, partendo da zero, dirigendosi verso territori in apparenza ancora da conquistare, ignorando alcuni vincoli fondamentali e impiegando un sacco di tempo per orientarsi nei meandri del “come aprire un’attività a Dubai”, inauguriamo un mini-filone di infografiche al servizio degli investitori…

Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)

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Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair).  Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…

Hospitality and Franchising

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We are often asked why we participate with such enthusiasm in trade fairs and events around the world. The answer seems simple and obvious, but it’s not. First of all let’s say that we love to meet up with customers, partners and colleagues but also we are greatly interested in the surrounding atmosphere with its…

Welcome back!

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Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…

Desita Creates New Gelato Concept for Saudi Arabian Patisserie Giant Saadeddin

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After conquering millions of hearts with its delectable range of Arabic and Western pastry, the Saudi Arabian patisserie giant Saadeddin is all set to make a foray into the delicious world of gelato with a new brand, named Creamy. And who do you think is helping the patisserie chain launch its very first gelato concept?…

DESITA Helps Pasta & Sugo Bring Its ‘Street Food Franchise’ in the Middle East

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We, at DESITA are proud to announce yet another milestone in our journey! We have recently tied up with Pasta & Sugo – a leading ‘Italian Street Food’ brand, to help it export its ground-breaking pasta ‘street food franchise’ concept to the Middle East. A Brief Backstory Pasta & Sugo is reputed for revolutionizing the way…

Italian Food Franchises Abroad – Especially in Dubai

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From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…

Gulfood 2015: Uniting Ideas, Innovation, Inspiration & Industry

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Introduction to Gulfood The ‘World’s Biggest Annual Food & Hospitality Show’ is here again! With only 3 days to go, the countdown to Gulfood 2015 has surely begun. Hailed as the “biggest show ever” for global brands and products, Gulfood is one mega event where you can catch up on the latest innovations and trends…

the gelato experience

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Visit Sigep 2015 for an Unforgettable International Gelato Experience Sigep is an annual international exhibition of ‘Artisan Gelato, Pastry, Confectionary and Bakery’, held every year in the city of Rimini in Italy. In the artisan gelato sector, it is considered to be the ‘Mother of all Gelato Tradeshows’ and is regarded as one of the…

Concept design. So what?

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How Innovative Shop Concept Design Boosts Sales & Elevates Your Business’ Brand Experience An innovative shop concept design is the first essential step towards achieving success in a highly competitive retail market. Customers love to spend time in shops that have a unique appeal. On the other hand, boring shop designs not only send potential…

10 Years of Great Business!

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There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…

MENA: franchise scenario

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Some facts and figures about Franchise in the MENA region. The total population of MENA region is 320 Million – 60% > 25 years. Regions population growth rate is 3-5% per year. One of the highest worldwide. Franchise business is one of the fastest growing economic sector. Egyptian sector grew from 25 International Brands in 1999…

Gelato World Tour Grand Final

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DESITA is proud to be an ambassador of Italian concept design and is happy to share the culture of Italian artisan gelato to the world. After being protagonist bringing the Gelato World Tour to Dubai last February for the successful fourth stage, will once again be taking part, at side this time, in the grand finale of…

Soon in Dubai

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First Published in the Food Middle East Magazine, February 2014.

#Gulfood: Pinocchio is here

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Pinocchio is a fictional character and the main protagonist of the children’s novel “The Adventures of Pinocchio”, by the Italian writer Carlo Collodi. Carved by a woodcarver named Geppetto in a small Italian village, he was created as a wooden puppet, but dreamed of becoming a real boy. The story has appeared in many adaptations…

Have fun! #welovegelato

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DESITA at Gelato World Tour in Dubai

Pinocchio lands in Dubai: a gelato story

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Human needs are continuous, but the satisfaction of them are still in evolution so this is also the case of buying gelato that have to satisfy tasting and visual needs. Pinocchio cone holder can totally satisfy this basic thus writing a script where the cone is the absolute star of a movie that can be…

#GWTDubai: preparando la quarta tappa del Gelato World Tour.

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Dopo esserci lasciati alle spalle un’edizione di Sigep davvero memorabile, il calendario corre veloce verso un evento che per noi è davvero importante e significativo: la quarta tappa del Gelato World Tour. Vi abbiamo giá raccontato in qualche post del nostro entusiasmo e dell’impegno con i quali stiamo affrontando i preparativi per questo evento, per…

Il gelato artigianale conquista Dubai.

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Il gelato artigianale sta per conquistare Dubai: lo conferma un accurato report commissionato e pubblicato pochi mesi fa dal governo canadese in cui si legge che i consumi di gelato nel mercato degli Emirati Arabi Uniti sono in costante aumento, , con un tasso di crescita annuo medio del fatturato del +4,8%, rendendo doppiamente appetibile il business del…

A natural concept in our franchise portfolio for the Middle East

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The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…

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