Pinocchio lands in Dubai: a gelato story

  • Eng, gelato, Medio Oriente, Non categorizzato
  • Nessun commento

Human needs are continuous, but the satisfaction of them are still in evolution so this is also the case of buying gelato that have to satisfy tasting and visual needs. Pinocchio cone holder can totally satisfy this basic thus writing a script where the cone is the absolute star of a movie that can be…

#GWTDubai: preparando la quarta tappa del Gelato World Tour.

  • gelato, Medio Oriente, Non categorizzato
  • Nessun commento

Dopo esserci lasciati alle spalle un’edizione di Sigep davvero memorabile, il calendario corre veloce verso un evento che per noi è davvero importante e significativo: la quarta tappa del Gelato World Tour. Vi abbiamo giá raccontato in qualche post del nostro entusiasmo e dell’impegno con i quali stiamo affrontando i preparativi per questo evento, per…

Il dopo Sigep – After Sigep.

  • Eng, franchising, gelato, Non categorizzato
  • Nessun commento

Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected,  following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…

Il gelato artigianale conquista Dubai.

  • gelato, Medio Oriente, Non categorizzato
  • Nessun commento

Il gelato artigianale sta per conquistare Dubai: lo conferma un accurato report commissionato e pubblicato pochi mesi fa dal governo canadese in cui si legge che i consumi di gelato nel mercato degli Emirati Arabi Uniti sono in costante aumento, , con un tasso di crescita annuo medio del fatturato del +4,8%, rendendo doppiamente appetibile il business del…

A natural concept in our franchise portfolio for the Middle East

  • Eng, franchising, Medio Oriente, Non categorizzato
  • Nessun commento

The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…

DESITA calls for Artists

  • Norman Cescut
  • Eng, franchising, Medio Oriente, Non categorizzato
  • Nessun commento

As a creator and developer of innovative Retail concepts that detect market trends and create new business niches opportunities, we are now looking for talented painters who want to take part in our new project, as a challange to express their arts and passion on international level. We want to get in touch with artists…

The Italian precious food selection goes to the Middle East

  • Norman Cescut
  • Eng, franchising, Medio Oriente, Non categorizzato
  • Nessun commento

Imagine a typical Italian food “shop”, with all its products, colors and smells. The typical Italian atmosphere warm, friendly and elegance while remember the Italian peculiarity of being excellent food producers since centuries. Imagine pasta, cheese and other excellent products and the joy of the people approaching the counter for a first taste before purchasing….

Famous Chef Designer chose Desita to bring his concept to the Middle East

  • Norman Cescut
  • Eng, franchising, gelato, Medio Oriente, Non categorizzato
  • Nessun commento

For those who don’t know yet, let me introduce you to Roberto Rinaldini, the pastry Chef fashion designer, considered a real enfant prodige of the pastry art. From 1996 on, at the age of 19, he can boast an outstanding succession of awards of national and international level: from the Italian Pastry Championship at the…

5th Franchise UAE Expo generates deals worth over $100 million

  • Norman Cescut
  • Eng, franchising, Medio Oriente, Non categorizzato
  • Nessun commento

First published by Gulf News. DUBAI – The 5th Franchise UAE Expo, the region’s leading Franchise, Retail and SME trade event, generated deals worth over $100 million and initiated moves that could translate into firm contracts.  Over 80 per cent space in next year’s edition has been booked, according to Franchise Middle East, organisers of…

Would you like to develop your Franchising in a growing market?

  • Norman Cescut
  • Eng, franchising, Medio Oriente, Non categorizzato
  • Nessun commento

Business Retail Tour in Dubai and Franchising Exhibition If you think that your Franchising is suitable for the United Arab Emirates or/and for the Middle East region in general, the first exploration to be done is in the most in turmoil city of the world: Dubai. If you were thinking to go to Dubai and to have a first…

Our agenda

  • Norman Cescut
  • Eng, franchising, Non categorizzato
  • Nessun commento

We would like to share with you our agenda for the coming months, so you can organize yourself and meet us during one or more of the following events. It will be a pleasure meeting you!

Il futuro del Franchising in Italia

  • Norman Cescut
  • franchising, Non categorizzato
  • 2 commenti

Iref Italia, Federazione delle Reti Europee di Partenariato e Franchising, organizza una speciale tavola rotonda dove si parlerà di Franchising in termini di legalità, trasparenza, consulenza, etica e qualità. Appuntamento a Rivoli il prossimo 30 settembre. “Analisi e dibattito su argomenti di grande attualità trattati da manager di noti marchi e dalle più alte professionalità,…

Hey Chef, we need you!

  • Norman Cescut
  • Non categorizzato
  • Nessun commento

We are developing some interesting projects and we would like to support our Clients in looking for Chefs willing to move to the Middle East. Please send us your CV in English by email to:

DESITA ed ECOFFEE sconfiggono la buracrazia

  • Norman Cescut
  • Non categorizzato
  • Nessun commento

L’Italia è un paese per vecchi. Spesso si ha l’impressione che le parole innovazione e cambiamento siano state eliminate dal dizionario. Tra le tante armi di cui si servono per stroncare sul nascere un processo di trasformazione, la più indisponente è sicuramente la burocrazia, un meccanismo complicatissimo che circuisce, illude e alla fine nega, bruciando…

ECOFFEE produce le magliette per il Meeting di Rimini

  • Norman Cescut
  • Eng
  • Nessun commento

Sono contento di annunciarvi che la linea di magliette eco-friendly di ECOFFEE, con i suoi eco-mindful message attached (di cui l’acronimo è riferito ad Emma, mia figlia), è stata scelta come partner da un cliente speciale: il Meeting di Rimini.  In occasione della prossima edizione del Meeting, che si terrà dal 19 al 25 agosto, ed…

Come and visit us at HOST – Milan!

  • Eng, Non categorizzato
  • Nessun commento

Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25 With its…

ECOFFEE and DESITA on air!

  • Norman Cescut
  • Eng, Non categorizzato
  • Nessun commento

For those of you who do not follow me on Twitter @norman_cescut and have not yet been notified about this great news, I am very glad to inform you that last September 4th I was interviewed by Vincenzo Argante of Ferry Boat, a successful radio program broadcasted on Italy’s Radio24. Ferry Boat deals with issues…

DESITA and ECOFFEE at 2011 Meeting Rimini

  • Norman Cescut
  • Eng, Non categorizzato
  • 1 commento

DESITA and its ECOFFEE partner Serint Group Italia are pleased to announce the partnership reached with the Fondazione Meeting, the organizing committee of Meeting Rimini (Rimini, Italy 21-27 August 2011), event which is recognized as one of the most important festivals in Europe collecting great political personalities, managers, representatives of different religions and cultures, intellectuals…

Fairtrade Italia and ECOFFEE: a sustainable partnership for a better future

  • Norman Cescut
  • Eng, Non categorizzato
  • Nessun commento

I am very happy to announce that last Tuesday, July 19th DESITA and Fairtrade Italia have signed a bilateral agreement providing mutual support for the dissemination of the principles of environmental sustainability, fair trade and social responsibility on the entire Italian market  through a focus on in-store actions. DESITA, thanks to its ECOFFEE project, will…

A new shop concept by DESITA and …ECOFFEE

  • Eng, Non categorizzato
  • 2 commenti

I am glad to announce that DESITA is planning a shop concept for the new image of the Saadeddin pastry shops chain located in many states and cities of the Arabian peninsula, whose first restyling project has been planned for one of its Riyadh branches. After having spent a couple of months briefing with the…

ECOFFEE by DESITA in the 2011 Sodalitas Libro d’Oro della Responsabilità Sociale d’Impresa – ninth edition

  • Norman Cescut
  • Non categorizzato
  • Nessun commento

The Sodalitas Social Award every year prizes the most significant social responsibility initiatives implemented in Italy either by large, medium and small companies operating in any branch of activity, or by business associations, by industrial districts and by government agencies. This award differs from other initiatives for its high social value – also recognized by…

Simple Follow Buttons

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Corporate information

Business name Desita S.r.l.
Registered office address via Roveredo, 20/b
33170 Pordenone (Pn)
VAT Registration Number 01535260937
Tax code 01535260937
Business Registry which the company is recorded in Pordenone
Business Registry Number 01535260937
Company with a sole shareholder

Privacy Policy


Data subjects

Website users

Personal data processing

Hereby are described the website's management procedures, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.

Data controller

Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).

Place of data and recipient processing

The processing relating to the web services of this website take place in ITALY at server farms "Server Farm Irideos" joint-stock company and CDLAN LLC in via Caldera, 21 Milan, said parties are suppliers of Titanka! (primary processor) Spa with registered office in Strada degli Angariari, 46 47891 Falciano RSM, which carries out website maintenance and management operations.

Type of data processed

Browsing data
Software applications designated for Desita S.r.l. website correct functioning acquire certain personal data submitted via safe protocols. Such data are not collected to be associated to identified individuals but may allow to identify users through data processing and crosschecking with other data possessed by third parties. This category of data includes IP addressed, browser's identifier (user agent), URI (Uniform Resource Identifier) addresses to resources requested, the request time, the method used in submitting the request to the server , the numerical code indicating the status of the server response (e.g. successful, unsuccessful) and other parameters relating to the operating system and the user's IT environment. These data are used with the sole purpose of extracting anonymous statistical information on the use of the website to check its correct functioning.

Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).

Purposes and lawful basis

Service provision
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.

Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).

Direct marketing
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.

Data storage period

The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).

Optionality of data provision

With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.

Processing procedures and safety

The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.

Data transfer to non-EU countries and guarantees of adequacy

Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.


To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.

Third Parties

Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:

  • Companies managing traditional and electronic postal services;
  • Companies registering domain names;
  • Other subjects, if data transfer is necessary for the fulfilment of the aforementioned purposes or legal obligations.

Inside our company

Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
-Company management.

Data publishing

Your data will not be published in any way.

Rights of data subjects

Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.

Data subjects' right exercise

The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email:

Having read the information note and acquisition of the data subject's consent

The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.


As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.

Extended information note on the use of cookies

Extended information note on the use of cookies and pursuant to the measure of the Privacy Authority n. 229/2014, for those interacting with the web services of Desita S.r.l., accessible from the internet addresses The website of Desita S.r.l. uses cookies and similar technologies to guarantee the correct functioning of procedures and enhance user's experiences in online applications. This document provides detailed information on the use of cookies and similar technologies, on how they are used by Desita S.r.l. and how to manage them.


Cookies are small text strings that websites visited by users sent to their terminal (usually the browser), where they are memorized to be eventually resent to the same website when the same user will visit the website again. Cookies are stored based on the user's preference by the single browser on a specific used device (computer, tablet, smartphone).

Cookie types

Based on the characteristics and use, cookies can be distinguished in different categories:

Fundamental cookies
Cookies which are mandatory to manage log-in and the access to the functions reserved to the website, generally for the updating of pages by web editors. The length of these cookies is strictly limited to the working session (they are deleted once the browser has been closed). Their deactivation affects the use of services accessible from log-in. The public part of website can still be used normally.

Technical cookies (of analysis and performances)
These cookies are used to collect and analyze traffic and the anonymous use of the website. These cookies, without identifying the user, allow, for instance, to detect if the same user returns on the website at a later time. They also allow to monitor the system and enchance performances and usability. Some website pages can memorize the user's preferences relating to the size of the font and the preferred displaying mode (graphich, high contrast or text) in order to access contents. The deactivation of said cookies may be performed without any functionality loss.

Profiling cookies
These are permanent cookies used to identify anonymously and not) the user's preferences and enhance his/her navigation experience.

Length of cookie

Some cookies (session cookies) remain active only until the browser is closed or the log-out command executed. Other cookies "survive" the closing of the browser and are available even in the user's later sessions. These cookies are called persistent and their duration is established by the browser at the time of their creation. Navigation through the website pages, users can interact with all the websites managed by third parties that can create or modify profiling or persistent cookies. The temporary storage of every single cookie can be viewed in the table "list of cookies".

Management of cookie

The user can decide whether to accept or reject cookies via the browser settings. The total or partial deactivation of cookies may affect website functionalities but it will not prevent the navigation. The setting can be specifically defined for every website and web-based application. The following are the web resources which illustrate how to proceed for every main browswer: Chrome, Firefox, Internet Explorer, Opera, Safari.

List of cookie

Cookie name Type Service name Description Length Domain
CookiePolicy technical Informativa privacy policy Hide the privacy policy bar 1 year
PHPSESSID technical WebServer Identification Number of the web session up to the end of the web session
_ga analytical by third parties Google Analytics Used by the APIs of Google Analytics 2 years
_gat analytical by third parties Google Analytics Used by the APIs of Google Analytics 1 minute
_gid analytical by third parties Google Analytics Used by the APIs of Google Analytics 24 hours

Google Analytics can include elements transmitted by Google Analytics, a web traffic analytical provider supplied by Google Inc. ("Google"). These are third-party cookies used to collect and analyze information on users' behaviours anonymously on the website of Desita S.r.l. by visiting users. These cookies are used to store non-personal information. Google Analytics protects the privacy of its data. For further information, click the following link: The user can selectively deactivate the action of Google Analytics by installing on its own browser the opt-out component supplied by da Google:

Third-party profiling cookies

The website may use third-party profiling cookies. These cookies are used to trace the web navigation of users and create profiles on their tastes, habits, choices, etc. Through these cookies, advertising messages matching the preferences shown by users themselves during navigation can be trasnmitted to the user's email. Said cookies can exchange information and trace the navigation of users who subscribed to one of the available services. For further details or to deny consent to third-party cookies it is possible to click on the link in the following table.

List of third-party cookies

Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12