10 Years of Great Business!
- 12 December 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…
What’s a brand today?
- 27 November 2014
- DESITA.IT
- Eng, Home
- No Comments
We hope, you are aware of the following:
MENA: franchise scenario
- 25 November 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- No Comments
Some facts and figures about Franchise in the MENA region. The total population of MENA region is 320 Million – 60% > 25 years. Regions population growth rate is 3-5% per year. One of the highest worldwide. Franchise business is one of the fastest growing economic sector. Egyptian sector grew from 25 International Brands in 1999…
What’s a concept?
- 18 November 2014
- DESITA.IT
- Eng, Home
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In case of needs, we wish to remind you. Concept art is a form of illustration used to convey an idea for use in (but not limited to) films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design. This term can…
The Dubai expo success
- 28 October 2014
- DESITA.IT
- Eng, Home
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Last week we attended the Middle East Franchise Expo held in Dubai. The exhibition was organized by the Middle East and North Africa Franchise Association (MENAFA) at the Convention Centre, Jumeirah Beach Hotel, under the patronage of H.R.H Bandar Bin Saud Bin Khalid Al-Saud, the Honorary President of MENAFA, and was sponsored by the Federation…
Middle East Franchise Expo Dubai
- 7 October 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- No Comments
The Middle East Franchise Expo is the premier event in the Middle East for Franchising. World-class speakers, franchise experts, developers and buyers meet for a great business networking time. The Expo will showcase more than 80 Regional and International brands seeking development partners in the MENA markets. Each brand could identify franchise partners ready to develop their brands in…
Gelato World Tour Grand Final
- 3 September 2014
- DESITA.IT
- Eng, Home
- 1 Comment
DESITA is proud to be an ambassador of Italian concept design and is happy to share the culture of Italian artisan gelato to the world. After being protagonist bringing the Gelato World Tour to Dubai last February for the successful fourth stage, will once again be taking part, at side this time, in the grand finale of…
Speed Queen
- 6 August 2014
- DESITA.IT
- Eng, Home
- No Comments
Paradigm revolution has turned out to be a winning operation again. It is not just a coincidence that this new format comes from America. The laundry room, once a hidden corner of the house, turns into a self-service or coin-operated laundry, a pivotal point of the city and synonymous with elegance and innovation. The Speed Queen format,…
Avete un’idea di business? Possiamo aiutarvi
- 29 July 2014
- Norman Cescut
- Home
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Vogliamo bene ai nostri clienti, molti sono diventati amici o partner. A quelli ad oggi che potrebbero diventarlo, a quelli che ci chiamano o vengono a trovarci, più per carpirci qualche idea o trend che per un vero interesse a collaborare, dedichiamo questa immagine a riassunto mi mille parole e spiegazioni. Non esiste. Capito? Non…
Endorsement is priceless
- 7 April 2014
- DESITA.IT
- Eng, Home
- No Comments
Soon in Dubai
- 7 March 2014
- DESITA.IT
- Eng, Home
- No Comments
First Published in the Food Middle East Magazine, February 2014.
#Gulfood: Pinocchio is here
- 24 February 2014
- DESITA.IT
- Eng, Home
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Pinocchio is a fictional character and the main protagonist of the children’s novel “The Adventures of Pinocchio”, by the Italian writer Carlo Collodi. Carved by a woodcarver named Geppetto in a small Italian village, he was created as a wooden puppet, but dreamed of becoming a real boy. The story has appeared in many adaptations…
Have fun! #welovegelato
- 19 February 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
DESITA at Gelato World Tour in Dubai
Pinocchio lands in Dubai: a gelato story
- 10 February 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- No Comments
Human needs are continuous, but the satisfaction of them are still in evolution so this is also the case of buying gelato that have to satisfy tasting and visual needs. Pinocchio cone holder can totally satisfy this basic thus writing a script where the cone is the absolute star of a movie that can be…
#GWTDubai: preparando la quarta tappa del Gelato World Tour.
- 28 January 2014
- DESITA.IT
- Home, Medio Oriente
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Dopo esserci lasciati alle spalle un’edizione di Sigep davvero memorabile, il calendario corre veloce verso un evento che per noi è davvero importante e significativo: la quarta tappa del Gelato World Tour. Vi abbiamo giá raccontato in qualche post del nostro entusiasmo e dell’impegno con i quali stiamo affrontando i preparativi per questo evento, per…
Il dopo Sigep – After Sigep.
- 22 January 2014
- DESITA.IT
- Eng, Home
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Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected, following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…
Il gelato artigianale conquista Dubai.
- 20 January 2014
- DESITA.IT
- Home, Medio Oriente
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Il gelato artigianale sta per conquistare Dubai: lo conferma un accurato report commissionato e pubblicato pochi mesi fa dal governo canadese in cui si legge che i consumi di gelato nel mercato degli Emirati Arabi Uniti sono in costante aumento, , con un tasso di crescita annuo medio del fatturato del +4,8%, rendendo doppiamente appetibile il business del…
A natural concept in our franchise portfolio for the Middle East
- 16 January 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- No Comments
The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…
DESITA calls for Artists
- 13 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
As a creator and developer of innovative Retail concepts that detect market trends and create new business niches opportunities, we are now looking for talented painters who want to take part in our new project, as a challange to express their arts and passion on international level. We want to get in touch with artists…
The Italian precious food selection goes to the Middle East
- 7 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
Imagine a typical Italian food “shop”, with all its products, colors and smells. The typical Italian atmosphere warm, friendly and elegance while remember the Italian peculiarity of being excellent food producers since centuries. Imagine pasta, cheese and other excellent products and the joy of the people approaching the counter for a first taste before purchasing….
Famous Chef Designer chose Desita to bring his concept to the Middle East
- 21 November 2013
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
For those who don’t know yet, let me introduce you to Roberto Rinaldini, the pastry Chef fashion designer, considered a real enfant prodige of the pastry art. From 1996 on, at the age of 19, he can boast an outstanding succession of awards of national and international level: from the Italian Pastry Championship at the…
5th Franchise UAE Expo generates deals worth over $100 million
- 7 October 2013
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
First published by Gulf News. DUBAI – The 5th Franchise UAE Expo, the region’s leading Franchise, Retail and SME trade event, generated deals worth over $100 million and initiated moves that could translate into firm contracts. Over 80 per cent space in next year’s edition has been booked, according to Franchise Middle East, organisers of…
Would you like to develop your Franchising in a growing market?
- 5 September 2013
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
Business Retail Tour in Dubai and Franchising Exhibition If you think that your Franchising is suitable for the United Arab Emirates or/and for the Middle East region in general, the first exploration to be done is in the most in turmoil city of the world: Dubai. If you were thinking to go to Dubai and to have a first…
Our agenda
- 2 September 2013
- Norman Cescut
- Eng, Home
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We would like to share with you our agenda for the coming months, so you can organize yourself and meet us during one or more of the following events. It will be a pleasure meeting you!
Il futuro del Franchising in Italia
- 1 August 2013
- Norman Cescut
- Home
- 2 Comments
Iref Italia, Federazione delle Reti Europee di Partenariato e Franchising, organizza una speciale tavola rotonda dove si parlerà di Franchising in termini di legalità, trasparenza, consulenza, etica e qualità. Appuntamento a Rivoli il prossimo 30 settembre. “Analisi e dibattito su argomenti di grande attualità trattati da manager di noti marchi e dalle più alte professionalità,…
Hey Chef, we need you!
- 10 July 2013
- Norman Cescut
- Home
- No Comments
We are developing some interesting projects and we would like to support our Clients in looking for Chefs willing to move to the Middle East. Please send us your CV in English by email to: info@desita.it
DESITA ed ECOFFEE sconfiggono la buracrazia
- 19 November 2012
- Norman Cescut
- Home
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L’Italia è un paese per vecchi. Spesso si ha l’impressione che le parole innovazione e cambiamento siano state eliminate dal dizionario. Tra le tante armi di cui si servono per stroncare sul nascere un processo di trasformazione, la più indisponente è sicuramente la burocrazia, un meccanismo complicatissimo che circuisce, illude e alla fine nega, bruciando…
ECOFFEE produce le magliette per il Meeting di Rimini
- 7 August 2012
- Norman Cescut
- Eng
- No Comments
Sono contento di annunciarvi che la linea di magliette eco-friendly di ECOFFEE, con i suoi eco-mindful message attached (di cui l’acronimo è riferito ad Emma, mia figlia), è stata scelta come partner da un cliente speciale: il Meeting di Rimini. In occasione della prossima edizione del Meeting, che si terrà dal 19 al 25 agosto, ed…
Come and visit us at HOST – Milan!
- 14 October 2011
- DESITA.IT
- Eng, Home
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Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25 With its…
ECOFFEE and DESITA on air!
- 16 September 2011
- Norman Cescut
- Eng, Home
- No Comments
For those of you who do not follow me on Twitter @norman_cescut and have not yet been notified about this great news, I am very glad to inform you that last September 4th I was interviewed by Vincenzo Argante of Ferry Boat, a successful radio program broadcasted on Italy’s Radio24. Ferry Boat deals with issues…
