World of Coffee! Part 1/2

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Welcome to the World of Italian Coffee! Coffee is the lifeblood of students, the power drink of billions going to work every morning and the perfect reason for catching up with friends and loved ones! From its rather humble origin in Ethiopia, coffee has become one of the most traded agricultural commodities in the world….

Hospitality and Franchising

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We are often asked why we participate with such enthusiasm in trade fairs and events around the world. The answer seems simple and obvious, but it’s not. First of all let’s say that we love to meet up with customers, partners and colleagues but also we are greatly interested in the surrounding atmosphere with its…

A powerful partnership

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First published on Global Franchise Magazine Discover how two franchising associations are working together to make life easier for their members. Founded in 2012, “IREF Italia-Federazione delle Reti Europee di Partenariato e Franchising”, started its activity in 2013. From the very the beginning, the association proposed innovative typology of “ associative participation“ guiding the users…

Design for Business

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When we create a new concept, product, service, or experience, essentially we designs its business. When done well, good Business Design not only delights customers but also inspires other organizations. We work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of…

Visit Our Revamped Website!

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Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…

Welcome back!

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Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…

Italian Chocolate: Because Life is Full of Sweet Surprises

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“Life is like a box of chocolates … You never know what you’re gonna get.”  – Forest Gump Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes…

Specialty Shop Concepts vs Supermarkets

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. Life and Its Woes! Did you know that shopping in a supermarket is one of the major causes of high blood pressure in the lives of modern consumers? Buying something as simple as groceries, which seems like a routine chore, can turn into a frustrating experience, especially when you are standing at the end…

It does not work!

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We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…

Health Food Shop Concepts: Offering Food for Wellness Profitably

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Dieting to maintain an hourglass figure and pumping iron at the gym to get that brawny body are yesterday’s fads. Fit, healthy and shapely bodies are no longer aspirations held by super models. Being lean is in trend and everyone wants to look good and feel healthy these days! To achieve these goals, modern, busy…

Visit the ‘Supermarket of the Future’ at Milan Expo 2015

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. The core theme of Expo Milano 2015 – “Feeding the Planet, Energy for Life” poses two very important questions: How are we going to feed ourselves in the coming decades? What information would we like to have prior to buying food? The answer to both the questions can be found at the Future Food District…

Italian Organic Foodservice Market & Consumption Trends

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People no longer eat to satiate their hunger. They eat to meet their body’s key nutritional requirements. With consumers becoming increasingly health-conscious, organic foods are all the rage these days and are fast gaining a lion’s share in the Italian foodservice market. Organic Food Items in Restaurants Healthier food items entering both regional and global…

Desita Creates New Gelato Concept for Saudi Arabian Patisserie Giant Saadeddin

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After conquering millions of hearts with its delectable range of Arabic and Western pastry, the Saudi Arabian patisserie giant Saadeddin is all set to make a foray into the delicious world of gelato with a new brand, named Creamy. And who do you think is helping the patisserie chain launch its very first gelato concept?…

Are You In The Pizza Franchise Business? Why Not!

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One thing that really gets me drooling? The smell of a hot, fresh-baked pizza, garnished ever so lovingly with my favourite toppings and a generous sprinkle of cheese. The excitement of cutting the first pie and popping it in my mouth comes close to the moment just before a kiss – it’s beyond words! First…

DESITA Helps Pasta & Sugo Bring Its ‘Street Food Franchise’ in the Middle East

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We, at DESITA are proud to announce yet another milestone in our journey! We have recently tied up with Pasta & Sugo – a leading ‘Italian Street Food’ brand, to help it export its ground-breaking pasta ‘street food franchise’ concept to the Middle East. A Brief Backstory Pasta & Sugo is reputed for revolutionizing the way…

Workshop: A Successful Concept

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“Developing a Concept of Success” is the No. 1 Italian Business Tour that offers a chance to create real synergy between various market operators in the Retail and Food & Beverage (F&B) businesses and offer added-value to investors as well as end user. The Tour will stop in various Italian cities and has the following…

Creating a Strong Foodservice Franchise Brand

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Why is McDonald so popular around the world? Why do we pay so much more for a regular cup of coffee at Starbucks? Truth is – a customer does not actually pay for a cheeseburger or a Café Latte. He pays for the Brand Experience. In present times, branding decides the future of a franchise…

AAHAR 2015: The Largest Indian Food & Hospitality Fair

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March has finally ushered the refreshing spring season in India and has brought with itself the biggest Indian Food & Hospitality Fair. For a country that is renowned for its legendary hospitality and its ranking as the world’s second largest producer of farm outputs, now is indeed the perfect time of the year to celebrate…

The Sweet-Savory Story of Italian “Pasticceria”

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Be it a cream filled Cannoli or an almond flavored Bruttiboni, a slice of Christmas Panettone or a fluffy Sfogliatella – it is very difficult to resist temptation and say “No, thank you!” to an Italian pastry. These baked treats are as intrinsic to the Italian food culture as pizzas or pastas. From breakfast to…

Italian Street Food – From Street Corner to Mainstream Culture

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Remember the time when you just had to say, “Mom, I’m hungry!” and your mother would instantly fix a quick snack for you, mostly out of leftovers from the previous meal or with a couple of random food items available in her kitchen? All she had to do was wave her magic wand (umm, a…

Italian Food Franchises Abroad – Especially in Dubai

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From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…

SKK – From a Kebab Franchise in Italy to a Global Restaurant Chain

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The Conception Today he might be the “King of Kebab“, but for the great entrepreneur Dr. Naser Ghazal, establishing a chain of fast food in Italy, with ‘kebabs’ being the protagonists on the menu was not an easy task. For one, in early 2000s, banks had difficulties in funding ambitious business ventures of ‘foreigners’ due to a…

Gulfood 2015: Uniting Ideas, Innovation, Inspiration & Industry

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Introduction to Gulfood The ‘World’s Biggest Annual Food & Hospitality Show’ is here again! With only 3 days to go, the countdown to Gulfood 2015 has surely begun. Hailed as the “biggest show ever” for global brands and products, Gulfood is one mega event where you can catch up on the latest innovations and trends…

DESITA Re-brands Yemeni Restaurant in Dubai

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Funny thing about language, where one word can have a certain meaning in a certain culture, it can have a very different connotation in another! This is the true story of a Yemeni Restaurant achieving a complete shop concept design makeover and brand transformation, and reinventing itself under the new name ‘Mandi’s’. Mandi is 3000 years…

The HO.RE.CA. – Hotel, Restaurant and Cafè Sector at a Glance

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Introduction The HO.RE.CA. sector consists of hotels, restaurants and cafè (or catering) companies and is one of the fastest growing sectors in the world, after tourism. As per the latest European Foundation for the Improvement of Living and Working Conditions (EUROFOUND) 2012 report, the Horeca sector is an integral part of the European Union economy,…

DESITA Restyles American Speed Queen Laundry Concept Worldwide

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Shortly after his escape from the island of Elba in 1815, when Napoleon first quoted the French proverb ‘Do not wash your dirty laundry in public’, he surely wasn’t familiar with the concept of a ‘laundromat’ (meaning laundry room)… umm,  at least not literally! And voila, here we are in the 21st century and coin-operated,…

Gelato. A Modern Marvel!

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Gelato, derived from the Latin word ‘gelatus’, meaning ‘frozen’, might arguably be considered to be a synonym for Italian ice cream, but it is far from the equivalent of ice cream. With its soft, supply and deliciously milky texture and richness of creamy flavor that arouses the most dormant taste-buds, a gelato is a ‘tiny…

the gelato experience

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Visit Sigep 2015 for an Unforgettable International Gelato Experience Sigep is an annual international exhibition of ‘Artisan Gelato, Pastry, Confectionary and Bakery’, held every year in the city of Rimini in Italy. In the artisan gelato sector, it is considered to be the ‘Mother of all Gelato Tradeshows’ and is regarded as one of the…

Concept design. So what?

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How Innovative Shop Concept Design Boosts Sales & Elevates Your Business’ Brand Experience An innovative shop concept design is the first essential step towards achieving success in a highly competitive retail market. Customers love to spend time in shops that have a unique appeal. On the other hand, boring shop designs not only send potential…

We are hiring

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Are you looking for a good place to work? We’re looking for someone who’s good for DESITA, good at lots of things and good for the role, of course. Things move quickly around here and we are busy. We look for people who are great at lots of things, love big challenges, welcome big changes and…

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