What’s a brand today?

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We hope, you are aware of the following:  

MENA: franchise scenario

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Some facts and figures about Franchise in the MENA region. The total population of MENA region is 320 Million – 60% > 25 years. Regions population growth rate is 3-5% per year. One of the highest worldwide. Franchise business is one of the fastest growing economic sector. Egyptian sector grew from 25 International Brands in 1999…

What’s a concept?

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In case of needs, we wish to remind you. Concept art is a form of illustration used to convey an idea for use in (but not limited to) films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design. This term can…

The Dubai expo success

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Last week we attended the Middle East Franchise Expo held in Dubai. The exhibition was organized by the Middle East and North Africa Franchise Association (MENAFA) at the Convention Centre, Jumeirah Beach Hotel, under the patronage of H.R.H Bandar Bin Saud Bin Khalid Al-Saud, the Honorary President of MENAFA, and was sponsored by the Federation…

Middle East Franchise Expo Dubai

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The Middle East Franchise Expo is the premier event in the Middle East for Franchising.  World-class speakers, franchise experts, developers and buyers meet for a great business networking time. The Expo will showcase more than 80 Regional and International brands seeking development partners in the MENA markets. Each brand could identify franchise partners ready to develop their brands in…

Gelato World Tour Grand Final

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DESITA is proud to be an ambassador of Italian concept design and is happy to share the culture of Italian artisan gelato to the world. After being protagonist bringing the Gelato World Tour to Dubai last February for the successful fourth stage, will once again be taking part, at side this time, in the grand finale of…

Avete un’idea di business? Possiamo aiutarvi

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Vogliamo bene ai nostri clienti, molti sono diventati amici o partner. A quelli ad oggi che potrebbero diventarlo, a quelli che ci chiamano o vengono a trovarci, più per carpirci qualche idea o trend che per un vero interesse a collaborare, dedichiamo questa immagine a riassunto mi mille parole e spiegazioni. Non esiste. Capito? Non…

Endorsement is priceless

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Soon in Dubai

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First Published in the Food Middle East Magazine, February 2014.

#Gulfood: Pinocchio is here

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Pinocchio is a fictional character and the main protagonist of the children’s novel “The Adventures of Pinocchio”, by the Italian writer Carlo Collodi. Carved by a woodcarver named Geppetto in a small Italian village, he was created as a wooden puppet, but dreamed of becoming a real boy. The story has appeared in many adaptations…

Have fun! #welovegelato

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DESITA at Gelato World Tour in Dubai

Pinocchio lands in Dubai: a gelato story

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Human needs are continuous, but the satisfaction of them are still in evolution so this is also the case of buying gelato that have to satisfy tasting and visual needs. Pinocchio cone holder can totally satisfy this basic thus writing a script where the cone is the absolute star of a movie that can be…

Il dopo Sigep – After Sigep.

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Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected,  following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…

A natural concept in our franchise portfolio for the Middle East

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The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…

The Italian precious food selection goes to the Middle East

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Imagine a typical Italian food “shop”, with all its products, colors and smells. The typical Italian atmosphere warm, friendly and elegance while remember the Italian peculiarity of being excellent food producers since centuries. Imagine pasta, cheese and other excellent products and the joy of the people approaching the counter for a first taste before purchasing….

Gelato World Tour chose Desita to make its 4th stage in Dubai

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DESITA is proud and honored to be the Partner chose by Gelato World Tour to make the 4th stage of the worldwide show event happen in Dubai. Thanks to our long and great experience in the Middle East market we will coordinate the organization in Dubai thank to the partnership with Franchise Middle East Consultancy. We would like to invite our Gelato Chefs friends…

Famous Chef Designer chose Desita to bring his concept to the Middle East

  • Norman Cescut
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For those who don’t know yet, let me introduce you to Roberto Rinaldini, the pastry Chef fashion designer, considered a real enfant prodige of the pastry art. From 1996 on, at the age of 19, he can boast an outstanding succession of awards of national and international level: from the Italian Pastry Championship at the…

5th Franchise UAE Expo generates deals worth over $100 million

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First published by Gulf News. DUBAI – The 5th Franchise UAE Expo, the region’s leading Franchise, Retail and SME trade event, generated deals worth over $100 million and initiated moves that could translate into firm contracts.  Over 80 per cent space in next year’s edition has been booked, according to Franchise Middle East, organisers of…

Would you like to develop your Franchising in a growing market?

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Business Retail Tour in Dubai and Franchising Exhibition If you think that your Franchising is suitable for the United Arab Emirates or/and for the Middle East region in general, the first exploration to be done is in the most in turmoil city of the world: Dubai. If you were thinking to go to Dubai and to have a first…

Our agenda

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We would like to share with you our agenda for the coming months, so you can organize yourself and meet us during one or more of the following events. It will be a pleasure meeting you!

DESITA partner di Franchising Expo Dubai

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La collaborazione è in risposta al grande interesse dei Franchisor italiani verso i mercati del Medio Oriente Il 5° Franchising UAE Expo, il più grande evento del Medio Oriente dedicato al Franchising che si terrà presso Al Bustan Rotana Hotel, Dubai, dal 25 al 26 settembre, sta attirando l’interesse da parte dei maggiori Franchisor in Italia e…

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