Soon in Dubai
- 7 March 2014
- DESITA.IT
- Eng, Home
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First Published in the Food Middle East Magazine, February 2014.
#Gulfood: Pinocchio is here
- 24 February 2014
- DESITA.IT
- Eng, Home
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Pinocchio is a fictional character and the main protagonist of the children’s novel “The Adventures of Pinocchio”, by the Italian writer Carlo Collodi. Carved by a woodcarver named Geppetto in a small Italian village, he was created as a wooden puppet, but dreamed of becoming a real boy. The story has appeared in many adaptations…
Have fun! #welovegelato
- 19 February 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
DESITA at Gelato World Tour in Dubai
Pinocchio lands in Dubai: a gelato story
- 10 February 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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Human needs are continuous, but the satisfaction of them are still in evolution so this is also the case of buying gelato that have to satisfy tasting and visual needs. Pinocchio cone holder can totally satisfy this basic thus writing a script where the cone is the absolute star of a movie that can be…
#GWTDubai: preparando la quarta tappa del Gelato World Tour.
- 28 January 2014
- DESITA.IT
- Home, Medio Oriente
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Dopo esserci lasciati alle spalle un’edizione di Sigep davvero memorabile, il calendario corre veloce verso un evento che per noi è davvero importante e significativo: la quarta tappa del Gelato World Tour. Vi abbiamo giá raccontato in qualche post del nostro entusiasmo e dell’impegno con i quali stiamo affrontando i preparativi per questo evento, per…
Il dopo Sigep – After Sigep.
- 22 January 2014
- DESITA.IT
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Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected, following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…
Il gelato artigianale conquista Dubai.
- 20 January 2014
- DESITA.IT
- Home, Medio Oriente
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Il gelato artigianale sta per conquistare Dubai: lo conferma un accurato report commissionato e pubblicato pochi mesi fa dal governo canadese in cui si legge che i consumi di gelato nel mercato degli Emirati Arabi Uniti sono in costante aumento, , con un tasso di crescita annuo medio del fatturato del +4,8%, rendendo doppiamente appetibile il business del…
A natural concept in our franchise portfolio for the Middle East
- 16 January 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…
DESITA calls for Artists
- 13 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
As a creator and developer of innovative Retail concepts that detect market trends and create new business niches opportunities, we are now looking for talented painters who want to take part in our new project, as a challange to express their arts and passion on international level. We want to get in touch with artists…
The Italian precious food selection goes to the Middle East
- 7 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
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Imagine a typical Italian food “shop”, with all its products, colors and smells. The typical Italian atmosphere warm, friendly and elegance while remember the Italian peculiarity of being excellent food producers since centuries. Imagine pasta, cheese and other excellent products and the joy of the people approaching the counter for a first taste before purchasing….
Gelato World Tour chose Desita to make its 4th stage in Dubai
- 17 December 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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DESITA is proud and honored to be the Partner chose by Gelato World Tour to make the 4th stage of the worldwide show event happen in Dubai. Thanks to our long and great experience in the Middle East market we will coordinate the organization in Dubai thank to the partnership with Franchise Middle East Consultancy. We would like to invite our Gelato Chefs friends…
Famous Chef Designer chose Desita to bring his concept to the Middle East
- 21 November 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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For those who don’t know yet, let me introduce you to Roberto Rinaldini, the pastry Chef fashion designer, considered a real enfant prodige of the pastry art. From 1996 on, at the age of 19, he can boast an outstanding succession of awards of national and international level: from the Italian Pastry Championship at the…
5th Franchise UAE Expo generates deals worth over $100 million
- 7 October 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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First published by Gulf News. DUBAI – The 5th Franchise UAE Expo, the region’s leading Franchise, Retail and SME trade event, generated deals worth over $100 million and initiated moves that could translate into firm contracts. Over 80 per cent space in next year’s edition has been booked, according to Franchise Middle East, organisers of…
Would you like to develop your Franchising in a growing market?
- 5 September 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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Business Retail Tour in Dubai and Franchising Exhibition If you think that your Franchising is suitable for the United Arab Emirates or/and for the Middle East region in general, the first exploration to be done is in the most in turmoil city of the world: Dubai. If you were thinking to go to Dubai and to have a first…
Vi piacerebbe sviluppare il vostro Franchising in un mercato in crescita?
- 3 September 2013
- Norman Cescut
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Business Retail Tour e fiera del Franchising di Dubai Se pensate che il vostro Franchising sia adatto al mercato degli Emirati Arabi Uniti e/o quello del Medio Oriente in generale, la prima esplorazione da compiere è proprio nella città più in fermento del mondo: Dubai. Se stavate pensando di andarci per prendere i primi contatti con…
Our agenda
- 2 September 2013
- Norman Cescut
- Eng, Home
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We would like to share with you our agenda for the coming months, so you can organize yourself and meet us during one or more of the following events. It will be a pleasure meeting you!
Il futuro del Franchising in Italia
- 1 August 2013
- Norman Cescut
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- 2 Comments
Iref Italia, Federazione delle Reti Europee di Partenariato e Franchising, organizza una speciale tavola rotonda dove si parlerà di Franchising in termini di legalità, trasparenza, consulenza, etica e qualità. Appuntamento a Rivoli il prossimo 30 settembre. “Analisi e dibattito su argomenti di grande attualità trattati da manager di noti marchi e dalle più alte professionalità,…
Hey Chef, we need you!
- 10 July 2013
- Norman Cescut
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We are developing some interesting projects and we would like to support our Clients in looking for Chefs willing to move to the Middle East. Please send us your CV in English by email to: info@desita.it
DESITA ed ECOFFEE sconfiggono la buracrazia
- 19 November 2012
- Norman Cescut
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L’Italia è un paese per vecchi. Spesso si ha l’impressione che le parole innovazione e cambiamento siano state eliminate dal dizionario. Tra le tante armi di cui si servono per stroncare sul nascere un processo di trasformazione, la più indisponente è sicuramente la burocrazia, un meccanismo complicatissimo che circuisce, illude e alla fine nega, bruciando…
Come and visit us at HOST – Milan!
- 14 October 2011
- DESITA.IT
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Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25 With its…
ECOFFEE and DESITA on air!
- 16 September 2011
- Norman Cescut
- Eng, Home
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For those of you who do not follow me on Twitter @norman_cescut and have not yet been notified about this great news, I am very glad to inform you that last September 4th I was interviewed by Vincenzo Argante of Ferry Boat, a successful radio program broadcasted on Italy’s Radio24. Ferry Boat deals with issues…
DESITA and ECOFFEE at 2011 Meeting Rimini
- 12 August 2011
- Norman Cescut
- Eng, Home
- 1 Comment
DESITA and its ECOFFEE partner Serint Group Italia are pleased to announce the partnership reached with the Fondazione Meeting, the organizing committee of Meeting Rimini (Rimini, Italy 21-27 August 2011), event which is recognized as one of the most important festivals in Europe collecting great political personalities, managers, representatives of different religions and cultures, intellectuals…
Fairtrade Italia and ECOFFEE: a sustainable partnership for a better future
- 27 July 2011
- Norman Cescut
- Eng, Home
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I am very happy to announce that last Tuesday, July 19th DESITA and Fairtrade Italia have signed a bilateral agreement providing mutual support for the dissemination of the principles of environmental sustainability, fair trade and social responsibility on the entire Italian market through a focus on in-store actions. DESITA, thanks to its ECOFFEE project, will…
A new shop concept by DESITA and …ECOFFEE
- 18 July 2011
- DESITA.IT
- Eng, Home
- 2 Comments
I am glad to announce that DESITA is planning a shop concept for the new image of the Saadeddin pastry shops chain located in many states and cities of the Arabian peninsula, whose first restyling project has been planned for one of its Riyadh branches. After having spent a couple of months briefing with the…
ECOFFEE by DESITA in the 2011 Sodalitas Libro d’Oro della Responsabilità Sociale d’Impresa – ninth edition
- 8 July 2011
- Norman Cescut
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The Sodalitas Social Award every year prizes the most significant social responsibility initiatives implemented in Italy either by large, medium and small companies operating in any branch of activity, or by business associations, by industrial districts and by government agencies. This award differs from other initiatives for its high social value – also recognized by…
