Gelato. A Modern Marvel!
- 21 January 2015
- DESITA.IT
- Eng, Home
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Gelato, derived from the Latin word ‘gelatus’, meaning ‘frozen’, might arguably be considered to be a synonym for Italian ice cream, but it is far from the equivalent of ice cream. With its soft, supply and deliciously milky texture and richness of creamy flavor that arouses the most dormant taste-buds, a gelato is a ‘tiny…
the gelato experience
- 16 January 2015
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Visit Sigep 2015 for an Unforgettable International Gelato Experience Sigep is an annual international exhibition of ‘Artisan Gelato, Pastry, Confectionary and Bakery’, held every year in the city of Rimini in Italy. In the artisan gelato sector, it is considered to be the ‘Mother of all Gelato Tradeshows’ and is regarded as one of the…
Concept design. So what?
- 14 January 2015
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How Innovative Shop Concept Design Boosts Sales & Elevates Your Business’ Brand Experience An innovative shop concept design is the first essential step towards achieving success in a highly competitive retail market. Customers love to spend time in shops that have a unique appeal. On the other hand, boring shop designs not only send potential…
We are hiring
- 16 December 2014
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Are you looking for a good place to work? We’re looking for someone who’s good for DESITA, good at lots of things and good for the role, of course. Things move quickly around here and we are busy. We look for people who are great at lots of things, love big challenges, welcome big changes and…
10 Years of Great Business!
- 12 December 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
There might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion. We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the…
What’s a brand today?
- 27 November 2014
- DESITA.IT
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We hope, you are aware of the following:
MENA: franchise scenario
- 25 November 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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Some facts and figures about Franchise in the MENA region. The total population of MENA region is 320 Million – 60% > 25 years. Regions population growth rate is 3-5% per year. One of the highest worldwide. Franchise business is one of the fastest growing economic sector. Egyptian sector grew from 25 International Brands in 1999…
What’s a concept?
- 18 November 2014
- DESITA.IT
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In case of needs, we wish to remind you. Concept art is a form of illustration used to convey an idea for use in (but not limited to) films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design. This term can…
The Dubai expo success
- 28 October 2014
- DESITA.IT
- Eng, Home
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Last week we attended the Middle East Franchise Expo held in Dubai. The exhibition was organized by the Middle East and North Africa Franchise Association (MENAFA) at the Convention Centre, Jumeirah Beach Hotel, under the patronage of H.R.H Bandar Bin Saud Bin Khalid Al-Saud, the Honorary President of MENAFA, and was sponsored by the Federation…
Middle East Franchise Expo Dubai
- 7 October 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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The Middle East Franchise Expo is the premier event in the Middle East for Franchising. World-class speakers, franchise experts, developers and buyers meet for a great business networking time. The Expo will showcase more than 80 Regional and International brands seeking development partners in the MENA markets. Each brand could identify franchise partners ready to develop their brands in…
Gelato World Tour Grand Final
- 3 September 2014
- DESITA.IT
- Eng, Home
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DESITA is proud to be an ambassador of Italian concept design and is happy to share the culture of Italian artisan gelato to the world. After being protagonist bringing the Gelato World Tour to Dubai last February for the successful fourth stage, will once again be taking part, at side this time, in the grand finale of…
Speed Queen
- 6 August 2014
- DESITA.IT
- Eng, Home
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Paradigm revolution has turned out to be a winning operation again. It is not just a coincidence that this new format comes from America. The laundry room, once a hidden corner of the house, turns into a self-service or coin-operated laundry, a pivotal point of the city and synonymous with elegance and innovation. The Speed Queen format,…
Endorsement is priceless
- 7 April 2014
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Soon in Dubai
- 7 March 2014
- DESITA.IT
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First Published in the Food Middle East Magazine, February 2014.
#Gulfood: Pinocchio is here
- 24 February 2014
- DESITA.IT
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Pinocchio is a fictional character and the main protagonist of the children’s novel “The Adventures of Pinocchio”, by the Italian writer Carlo Collodi. Carved by a woodcarver named Geppetto in a small Italian village, he was created as a wooden puppet, but dreamed of becoming a real boy. The story has appeared in many adaptations…
Have fun! #welovegelato
- 19 February 2014
- DESITA.IT
- Eng, Home, Medio Oriente
- 1 Comment
DESITA at Gelato World Tour in Dubai
Pinocchio lands in Dubai: a gelato story
- 10 February 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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Human needs are continuous, but the satisfaction of them are still in evolution so this is also the case of buying gelato that have to satisfy tasting and visual needs. Pinocchio cone holder can totally satisfy this basic thus writing a script where the cone is the absolute star of a movie that can be…
Il dopo Sigep – After Sigep.
- 22 January 2014
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- Eng, Home
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Sigep, the most important gelato fair worldwide in Rimini, Italy, ended yesterday. A record edition, even more than expected, following the last five editions, at which the number of trade visitors rose from 92,732 in 2009 to 144,803 in January 2013. An extremely rapid growth, also seen in the foreign attendance figures: there were 16,109 international…
A natural concept in our franchise portfolio for the Middle East
- 16 January 2014
- DESITA.IT
- Eng, Home, Medio Oriente
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The franchise project that we introduce you today is the emanation of a real piece of heaven: OM Officinali di Montauto is an organic farm and one of the few Italian companies that produces chemical-free natural cosmetics made with traditional methods; here in the heart of Maremma, in the southwestern Tuscany,over 30 types of the…
DESITA calls for Artists
- 13 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
- No Comments
As a creator and developer of innovative Retail concepts that detect market trends and create new business niches opportunities, we are now looking for talented painters who want to take part in our new project, as a challange to express their arts and passion on international level. We want to get in touch with artists…
The Italian precious food selection goes to the Middle East
- 7 January 2014
- Norman Cescut
- Eng, Home, Medio Oriente
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Imagine a typical Italian food “shop”, with all its products, colors and smells. The typical Italian atmosphere warm, friendly and elegance while remember the Italian peculiarity of being excellent food producers since centuries. Imagine pasta, cheese and other excellent products and the joy of the people approaching the counter for a first taste before purchasing….
Gelato World Tour chose Desita to make its 4th stage in Dubai
- 17 December 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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DESITA is proud and honored to be the Partner chose by Gelato World Tour to make the 4th stage of the worldwide show event happen in Dubai. Thanks to our long and great experience in the Middle East market we will coordinate the organization in Dubai thank to the partnership with Franchise Middle East Consultancy. We would like to invite our Gelato Chefs friends…
Famous Chef Designer chose Desita to bring his concept to the Middle East
- 21 November 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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For those who don’t know yet, let me introduce you to Roberto Rinaldini, the pastry Chef fashion designer, considered a real enfant prodige of the pastry art. From 1996 on, at the age of 19, he can boast an outstanding succession of awards of national and international level: from the Italian Pastry Championship at the…
5th Franchise UAE Expo generates deals worth over $100 million
- 7 October 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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First published by Gulf News. DUBAI – The 5th Franchise UAE Expo, the region’s leading Franchise, Retail and SME trade event, generated deals worth over $100 million and initiated moves that could translate into firm contracts. Over 80 per cent space in next year’s edition has been booked, according to Franchise Middle East, organisers of…
Would you like to develop your Franchising in a growing market?
- 5 September 2013
- Norman Cescut
- Eng, Home, Medio Oriente
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Business Retail Tour in Dubai and Franchising Exhibition If you think that your Franchising is suitable for the United Arab Emirates or/and for the Middle East region in general, the first exploration to be done is in the most in turmoil city of the world: Dubai. If you were thinking to go to Dubai and to have a first…
Our agenda
- 2 September 2013
- Norman Cescut
- Eng, Home
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We would like to share with you our agenda for the coming months, so you can organize yourself and meet us during one or more of the following events. It will be a pleasure meeting you!
DESITA partner di Franchising Expo Dubai
- 12 June 2013
- Norman Cescut
- Eng, Medio Oriente
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La collaborazione è in risposta al grande interesse dei Franchisor italiani verso i mercati del Medio Oriente Il 5° Franchising UAE Expo, il più grande evento del Medio Oriente dedicato al Franchising che si terrà presso Al Bustan Rotana Hotel, Dubai, dal 25 al 26 settembre, sta attirando l’interesse da parte dei maggiori Franchisor in Italia e…
ECOFFEE produce le magliette per il Meeting di Rimini
- 7 August 2012
- Norman Cescut
- Eng
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Sono contento di annunciarvi che la linea di magliette eco-friendly di ECOFFEE, con i suoi eco-mindful message attached (di cui l’acronimo è riferito ad Emma, mia figlia), è stata scelta come partner da un cliente speciale: il Meeting di Rimini. In occasione della prossima edizione del Meeting, che si terrà dal 19 al 25 agosto, ed…
ECOFFEEs tShirt, summer 2012 limited edition collection
- 17 April 2012
- Norman Cescut
- Eng
- 1 Comment
Now available for purchase on selected stores in Italy We were amazed by the final result – and even though these ECOFFEE tShirts were meant to be a concept, we received so many requests from our customers and supporters so that we were “compelled” to create a limited edition, capsule collection to be sold in selected stores. T-shirts…
ECOFFEE Merchandising Project Eco-Mindful Messages Attached
- 12 April 2012
- DESITA.IT
- Eng
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The Concept The creation of a sustainable and responsible café, an ECOFFEE shop, does not only require careful selection and study of the location, of the materials to be used, of the interior design, but also the selection of suppliers, the analysis of the in-store workflow and of the waste disposal procedures, and the design and production of all that is demanded to create the in-store “mood”. To…
