Dubai, Milano and Abu Dhabi: our journey into the world of Trade Fairs (infographics)
- 7 December 2015
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Dubai (Middle East Franchise Expo), Milano (Salone Franchising), Abu Dhabi (International Franchise Conference & Exhibition) and Milano again (Host hospitality fair). Events and exhibitions are undoubtedly very important occasions for companies and entrepreneurs interested in creating new synergies, giving birth to new ventures, expanding their business and meeting new partners and strategic suppliers. Choosing to take part…
COFFEE ONE. Be your own barista.
- 30 November 2015
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COFFEE ONE corner is the Italian format of coffee to go. COFFEE ONE applies the concept of modularity to the modern concept of coffee corner. A format completely modular and multifunctional suitable for small spaces, offering to its customers a new interactive and multisensorial experience with an unique and innovative modular good design. Be your own barista….
We Are Designers. We Are Consultants. We Design Your Business
- 17 November 2015
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Gone are the days when Business School graduates helped organizations to improve efficiencies and roll better profits. Gone are the days when advertising was the only resort to sell more products and make a brand known. Today, businesses are realising the importance of creating unique customer experience as the key to establishing a rock solid…
Foodservice Award Italy 2015
- 10 November 2015
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What is the significance of establishing a prize for the Best Italian Foodservice Chain? And how should one judge the competing participants? Well, if it the award is only to get a bit of advertising and recognition, I believe there are other ways to promote oneself, some more direct and well-known and others a little…
World of Coffee! Part 2/2
- 6 November 2015
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The Caffé Business There are several reasons why Italian coffee houses are so popular and profitable. While they continue to preserve the authentic coffee drinking culture and experience, most cafes are also working on their market positioning and branding to gain a lion’s share in this competitive business. Product Diversification: Some of the most popular…
World of Coffee! Part 1/2
- 22 October 2015
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Welcome to the World of Italian Coffee! Coffee is the lifeblood of students, the power drink of billions going to work every morning and the perfect reason for catching up with friends and loved ones! From its rather humble origin in Ethiopia, coffee has become one of the most traded agricultural commodities in the world….
Hospitality and Franchising
- 15 October 2015
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We are often asked why we participate with such enthusiasm in trade fairs and events around the world. The answer seems simple and obvious, but it’s not. First of all let’s say that we love to meet up with customers, partners and colleagues but also we are greatly interested in the surrounding atmosphere with its…
A powerful partnership
- 12 October 2015
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First published on Global Franchise Magazine Discover how two franchising associations are working together to make life easier for their members. Founded in 2012, “IREF Italia-Federazione delle Reti Europee di Partenariato e Franchising”, started its activity in 2013. From the very the beginning, the association proposed innovative typology of “ associative participation“ guiding the users…
Design for Business
- 7 October 2015
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When we create a new concept, product, service, or experience, essentially we designs its business. When done well, good Business Design not only delights customers but also inspires other organizations. We work to delight and inspire; we work to set new industry benchmarks. We shift our focus from linear design processes and seek new avenues of…
Visit Our Revamped Website!
- 2 October 2015
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Out with the old, in with the new – that’s the mantra we follow at DESITA. In keeping with this philosophy, we’ve taken the first essential step to modernize things a bit, starting from our very presence on the web. As you can see, we’ve made some key changes in our website, restructured the layout…
Welcome back!
- 1 September 2015
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Ciao everyone! Hope you enjoyed your vacations. Did you miss us while we were away? Well, we’re back with a bang! Summer is nearly over and the new season is almost upon us. Time for new experiences, yes? We, at DESITA have been super busy preparing ourselves for a string of new developments that are…
Italian Chocolate: Because Life is Full of Sweet Surprises
- 7 July 2015
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“Life is like a box of chocolates … You never know what you’re gonna get.” – Forest Gump Italy is a potpourri of a wide range of high quality traditional food, eating habits and culinary styles. When we talk of Italian food, generally a delicious slice of pizza or a generous serving of pasta comes…
Specialty Shop Concepts vs Supermarkets
- 27 June 2015
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. Life and Its Woes! Did you know that shopping in a supermarket is one of the major causes of high blood pressure in the lives of modern consumers? Buying something as simple as groceries, which seems like a routine chore, can turn into a frustrating experience, especially when you are standing at the end…
It does not work!
- 17 June 2015
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We really love and appreciate our Clients! In fact, many of them have become our friends and long-term business partners. To those who might potentially become our clients, or those who call us or look up our portfolio in order to find new business ideas or trends in food retail and franchising, we wish to…
Health Food Shop Concepts: Offering Food for Wellness Profitably
- 12 June 2015
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Dieting to maintain an hourglass figure and pumping iron at the gym to get that brawny body are yesterday’s fads. Fit, healthy and shapely bodies are no longer aspirations held by super models. Being lean is in trend and everyone wants to look good and feel healthy these days! To achieve these goals, modern, busy…
Visit the ‘Supermarket of the Future’ at Milan Expo 2015
- 3 June 2015
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. The core theme of Expo Milano 2015 – “Feeding the Planet, Energy for Life” poses two very important questions: How are we going to feed ourselves in the coming decades? What information would we like to have prior to buying food? The answer to both the questions can be found at the Future Food District…
Italian Organic Foodservice Market & Consumption Trends
- 18 May 2015
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People no longer eat to satiate their hunger. They eat to meet their body’s key nutritional requirements. With consumers becoming increasingly health-conscious, organic foods are all the rage these days and are fast gaining a lion’s share in the Italian foodservice market. Organic Food Items in Restaurants Healthier food items entering both regional and global…
Desita Creates New Gelato Concept for Saudi Arabian Patisserie Giant Saadeddin
- 7 May 2015
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After conquering millions of hearts with its delectable range of Arabic and Western pastry, the Saudi Arabian patisserie giant Saadeddin is all set to make a foray into the delicious world of gelato with a new brand, named Creamy. And who do you think is helping the patisserie chain launch its very first gelato concept?…
Are You In The Pizza Franchise Business? Why Not!
- 4 May 2015
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One thing that really gets me drooling? The smell of a hot, fresh-baked pizza, garnished ever so lovingly with my favourite toppings and a generous sprinkle of cheese. The excitement of cutting the first pie and popping it in my mouth comes close to the moment just before a kiss – it’s beyond words! First…
Workshop: A Successful Concept
- 9 April 2015
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“Developing a Concept of Success” is the No. 1 Italian Business Tour that offers a chance to create real synergy between various market operators in the Retail and Food & Beverage (F&B) businesses and offer added-value to investors as well as end user. The Tour will stop in various Italian cities and has the following…
Creating a Strong Foodservice Franchise Brand
- 20 March 2015
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Why is McDonald so popular around the world? Why do we pay so much more for a regular cup of coffee at Starbucks? Truth is – a customer does not actually pay for a cheeseburger or a Café Latte. He pays for the Brand Experience. In present times, branding decides the future of a franchise…
AAHAR 2015: The Largest Indian Food & Hospitality Fair
- 10 March 2015
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March has finally ushered the refreshing spring season in India and has brought with itself the biggest Indian Food & Hospitality Fair. For a country that is renowned for its legendary hospitality and its ranking as the world’s second largest producer of farm outputs, now is indeed the perfect time of the year to celebrate…
The Sweet-Savory Story of Italian “Pasticceria”
- 4 March 2015
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Be it a cream filled Cannoli or an almond flavored Bruttiboni, a slice of Christmas Panettone or a fluffy Sfogliatella – it is very difficult to resist temptation and say “No, thank you!” to an Italian pastry. These baked treats are as intrinsic to the Italian food culture as pizzas or pastas. From breakfast to…
Italian Street Food – From Street Corner to Mainstream Culture
- 24 February 2015
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Remember the time when you just had to say, “Mom, I’m hungry!” and your mother would instantly fix a quick snack for you, mostly out of leftovers from the previous meal or with a couple of random food items available in her kitchen? All she had to do was wave her magic wand (umm, a…
Italian Food Franchises Abroad – Especially in Dubai
- 19 February 2015
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From corner cafes to high street restaurants, Italian food has indeed carved a niche for itself in the fast casual and sit-in restaurant business around the world. In Italy, the food franchising sector is growing at an unparalleled rate, with several top-notch restaurant brands and fast-casual food chains opening outlets not only in the country,…
SKK – From a Kebab Franchise in Italy to a Global Restaurant Chain
- 11 February 2015
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The Conception Today he might be the “King of Kebab“, but for the great entrepreneur Dr. Naser Ghazal, establishing a chain of fast food in Italy, with ‘kebabs’ being the protagonists on the menu was not an easy task. For one, in early 2000s, banks had difficulties in funding ambitious business ventures of ‘foreigners’ due to a…
Gulfood 2015: Uniting Ideas, Innovation, Inspiration & Industry
- 5 February 2015
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Introduction to Gulfood The ‘World’s Biggest Annual Food & Hospitality Show’ is here again! With only 3 days to go, the countdown to Gulfood 2015 has surely begun. Hailed as the “biggest show ever” for global brands and products, Gulfood is one mega event where you can catch up on the latest innovations and trends…
DESITA Re-brands Yemeni Restaurant in Dubai
- 30 January 2015
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Funny thing about language, where one word can have a certain meaning in a certain culture, it can have a very different connotation in another! This is the true story of a Yemeni Restaurant achieving a complete shop concept design makeover and brand transformation, and reinventing itself under the new name ‘Mandi’s’. Mandi is 3000 years…
The HO.RE.CA. – Hotel, Restaurant and Cafè Sector at a Glance
- 28 January 2015
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Introduction The HO.RE.CA. sector consists of hotels, restaurants and cafè (or catering) companies and is one of the fastest growing sectors in the world, after tourism. As per the latest European Foundation for the Improvement of Living and Working Conditions (EUROFOUND) 2012 report, the Horeca sector is an integral part of the European Union economy,…
DESITA Restyles American Speed Queen Laundry Concept Worldwide
- 26 January 2015
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Shortly after his escape from the island of Elba in 1815, when Napoleon first quoted the French proverb ‘Do not wash your dirty laundry in public’, he surely wasn’t familiar with the concept of a ‘laundromat’ (meaning laundry room)… umm, at least not literally! And voila, here we are in the 21st century and coin-operated,…
