La seconda apertura di Camelia Bakery occupa il primo piano del Department Store Coin di Treviso offrendo alla città una nuova intesa unica tra gusto e moda, realizzando di fatto il completamento dell’offerta di ristorazione.
Da subito è evidente il grande concetto estetico ed espositivo che viene riassunto dalla dichiarazione dell’imprenditrice: “Camelia Bakery l’ho sempre avuta nel cuore, ancor prima che diventasse un’idea ed infine un progetto concreto. É nata dal mio amore per il colore, dall’instancabile voglia di ricerca, dalla passione per le atmosfere calde e avvolgenti dei piccoli locali di charme, dal piacere che provo nell’abbinare il cibo ai decori. Camelia me la sono immaginata così, un po’ bohemian e un po’ chic, come una casa accogliente e semplicemente sofisticata”.
Comodi divani, poltroncine e cuscini dal sapore vintage, tazze e posate che ricordano di mondi lontani, viaggi e avventure che ti conducono ad una vera esperienza.
Cinque aree principali, ognuna con più spazi accessori diversificati per esigenze stagionali, studiate in considerazione dei target e degli interessi e comportamenti degli ospiti, dei bambini e degli animali di compagnia. Ben integrate le funzioni finalizzate all’intrattenimento, all’istruzione e al riposo o alla conversazione.
In Camelia Bakery si viene rapiti per l’atmosfera, l’ospitalità, la cura del dettaglio e la qualità dei prodotti appena sfornati. Crostate, apple pies, torte di mele con frutta e ingredienti preferibilmente biologici. Dolci vegani, senza burro e gluten free, cupcakes e american cakes rivisitati con il gusto italiano. Molta curata anche l’esposizione della proposta salata. Camelia Bakery propone cose sane, semplici, genuine sostenibili, in un ambiente esclusivo e raffinato, per certi aspetti favoloso e fiabesco. Da evidenziare la proposta di una selezione di Biscotti pet per gli animali da compagnia.
Caffè 100% arabica macchiato con latte biologico, cioccolata in tazza al latte o fondente vegana, panna fresca al cucchiaio montata due volte al giorno. Estratti di frutta biologica sempre freschissimi, e gelati artigianali. Vale il viaggio: 18 gusti stagionali di plum cake.
A supporto della promessa di freschezza troviamo anche una presentazione intelligente della tecnologia anche in chiave marketing. I forni connessi via cloud assicurano il controllo e la qualità che caratterizza la produzione e, attraverso un monitor interattivo, la lista degli ingredienti così da farla diventare facilmente consultabile da tutti i clienti agevolando la scelta in caso di eventuali intolleranze o allergie.
Pubblicato su Retail&Food di settembre
LO SVILUPPO POTENZIALE
Lo sviluppo del concept ideale per città fortemente vocate al bello troverà la sua massima espressione non appena verrà definita e decodificata la liturgia ed il relativo manuale di “gestione luxury experience del cliente” anche attraverso la ricerca di una sound identity personalizzata e dedicata.
Da un punto di vista di replicabilità – considerato il tono e lo stile del concept – potrebbe valere la scelta di rinunciare ai grandi numeri al fine di prediligere una crescita di valore dove poter dedicare tutte le attenzioni al cliente attraverso una presenza continua e costane della proprietà nei momenti di contatto tra i clienti e Camelia Bakery. Questo al fine di evitare l’ennesimo blocco dei format per la difficoltà di coinvolgere il personale nel racconto ed ingaggio del cliente. Ne sono d’esempio alcuni marchi anche nella moda che non percorrono la crescita dei volumi ma preferiscono il valore, cristallizzando un’esperienza davvero esclusiva e memorabile.
Per quanto riguarda l’offerta potrebbe esser vincente la valorizzazione della variazione delle proposte ricercando in modo anche “esasperato” la ricorrenza con lo sviluppo di prodotti personalizzati.
|Business name||Desita S.r.l.|
|Registered office address||via Roveredo, 20/b
33170 Pordenone (Pn)
|VAT Registration Number||01535260937|
|Business Registry which the company is recorded in||Pordenone|
|Business Registry Number||01535260937|
|Company with a sole shareholder||Sì|
Personal data processing
Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.
Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: email@example.com legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).
The processing relating to the web services of this website take place in ITALY at server farms "Server Farm Irideos" joint-stock company and CDLAN LLC in via Caldera, 21 Milan, said parties are suppliers of Titanka! (primary processor) Spa with registered office in Strada degli Angariari, 46 47891 Falciano RSM, which carries out website maintenance and management operations.
Software applications designated for Desita S.r.l. website correct functioning acquire certain personal data submitted via safe protocols. Such data are not collected to be associated to identified individuals but may allow to identify users through data processing and crosschecking with other data possessed by third parties. This category of data includes IP addressed, browser's identifier (user agent), URI (Uniform Resource Identifier) addresses to resources requested, the request time, the method used in submitting the request to the server , the numerical code indicating the status of the server response (e.g. successful, unsuccessful) and other parameters relating to the operating system and the user's IT environment. These data are used with the sole purpose of extracting anonymous statistical information on the use of the website to check its correct functioning.
Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.
Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.
The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).
With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.
The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.
Data transfer to non-EU countries and guarantees of adequacy
Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.
To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.
Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:
Inside our company
Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
Your data will not be published in any way.
Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.
Data subjects' right exercise
The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: firstname.lastname@example.org
Having read the information note and acquisition of the data subject's consent
The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.
As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.
Cookies are small text strings that websites visited by users sent to their terminal (usually the browser), where they are memorized to be eventually resent to the same website when the same user will visit the website again. Cookies are stored based on the user's preference by the single browser on a specific used device (computer, tablet, smartphone).
Based on the characteristics and use, cookies can be distinguished in different categories:
Cookies which are mandatory to manage log-in and the access to the functions reserved to the website, generally for the updating of pages by web editors. The length of these cookies is strictly limited to the working session (they are deleted once the browser has been closed). Their deactivation affects the use of services accessible from log-in. The public part of website can still be used normally.
Technical cookies (of analysis and performances)
These cookies are used to collect and analyze traffic and the anonymous use of the website. These cookies, without identifying the user, allow, for instance, to detect if the same user returns on the website at a later time. They also allow to monitor the system and enchance performances and usability. Some website pages can www.desitablog.com memorize the user's preferences relating to the size of the font and the preferred displaying mode (graphich, high contrast or text) in order to access contents. The deactivation of said cookies may be performed without any functionality loss.
These are permanent cookies used to identify anonymously and not) the user's preferences and enhance his/her navigation experience.
Some cookies (session cookies) remain active only until the browser is closed or the log-out command executed. Other cookies "survive" the closing of the browser and are available even in the user's later sessions. These cookies are called persistent and their duration is established by the browser at the time of their creation. Navigation through the website pages www.desitablog.com, users can interact with all the websites managed by third parties that can create or modify profiling or persistent cookies. The temporary storage of every single cookie can be viewed in the table "list of cookies".
The user can decide whether to accept or reject cookies via the browser settings. The total or partial deactivation of cookies may affect website functionalities but it will not prevent the navigation. The setting can be specifically defined for every website and web-based application. The following are the web resources which illustrate how to proceed for every main browswer: Chrome, Firefox, Internet Explorer, Opera, Safari.
|Cookie name||Type||Service name||Description||Length||Domain|
|PHPSESSID||technical||WebServer||Identification Number of the web session||up to the end of the web session||www.desitablog.com|
|_ga||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||2 years||www.desitablog.com|
|_gat||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||1 minute||www.desitablog.com|
|_gid||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||24 hours||www.desitablog.com|
www.desitablog.com can include elements transmitted by Google Analytics, a web traffic analytical provider supplied by Google Inc. ("Google"). These are third-party cookies used to collect and analyze information on users' behaviours anonymously on the website of Desita S.r.l. by visiting users. These cookies are used to store non-personal information. Google Analytics protects the privacy of its data. For further information, click the following link: https://support.google.com/analytics/answer/6004245. The user can selectively deactivate the action of Google Analytics by installing on its own browser the opt-out component supplied by da Google: https://tools.google.com/dlpage/gaoptout.
The website www.desitablog.com may use third-party profiling cookies. These cookies are used to trace the web navigation of users and create profiles on their tastes, habits, choices, etc. Through these cookies, advertising messages matching the preferences shown by users themselves during navigation can be trasnmitted to the user's email. Said cookies can exchange information and trace the navigation of users who subscribed to one of the available services. For further details or to deny consent to third-party cookies it is possible to click on the link in the following table.
|Google AdWords (Google Ireland)||leggi l'informativa||nega il consenso|
|DoubleClick (Google Ireland)||leggi l'informativa||nega il consenso|
|leggi l'informativa||nega il consenso|
|leggi l'informativa||nega il consenso|
Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12