Camelia Bakery, l’idea dolce e salata che contagia e porta serenità ed allegria.

  • DESITA.IT
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La seconda apertura di Camelia Bakery occupa il primo piano del Department Store Coin di Treviso offrendo alla città una nuova intesa unica tra gusto e moda, realizzando di fatto il completamento dell’offerta di ristorazione.

Da subito è evidente il grande concetto estetico ed espositivo che viene riassunto dalla dichiarazione dell’imprenditrice: “Camelia Bakery l’ho sempre avuta nel cuore, ancor prima che diventasse un’idea ed infine un progetto concreto. É nata dal mio amore per il colore, dall’instancabile voglia di ricerca, dalla passione per le atmosfere calde e avvolgenti dei piccoli locali di charme, dal piacere che provo nell’abbinare il cibo ai decori. Camelia me la sono immaginata così, un po’ bohemian e un po’ chic, come una casa accogliente e semplicemente sofisticata”.

Comodi divani, poltroncine e cuscini dal sapore vintage, tazze e posate che ricordano di mondi lontani, viaggi e avventure che ti conducono ad una vera esperienza.

Cinque aree principali, ognuna con più spazi accessori diversificati per esigenze stagionali, studiate in considerazione dei target e degli interessi e comportamenti degli ospiti, dei bambini e degli animali di compagnia. Ben integrate le funzioni finalizzate all’intrattenimento, all’istruzione e al riposo o alla conversazione.

In Camelia Bakery si viene rapiti per l’atmosfera, l’ospitalità, la cura del dettaglio e la qualità dei prodotti appena sfornati. Crostate, apple pies, torte di mele con frutta e ingredienti preferibilmente biologici. Dolci vegani, senza burro e gluten free, cupcakes e american cakes rivisitati con il gusto italiano. Molta curata anche l’esposizione della proposta salata. Camelia Bakery propone cose sane, semplici, genuine sostenibili, in un ambiente esclusivo e raffinato, per certi aspetti favoloso e fiabesco. Da evidenziare la proposta di una selezione di Biscotti pet per gli animali da compagnia.

Caffè 100% arabica macchiato con latte biologico, cioccolata in tazza al latte o fondente vegana, panna fresca al cucchiaio montata due volte al giorno. Estratti di frutta biologica sempre freschissimi, e gelati artigianali. Vale il viaggio: 18 gusti stagionali di plum cake.

A supporto della promessa di freschezza troviamo anche una presentazione intelligente della tecnologia anche in chiave marketing. I forni connessi via cloud assicurano il controllo e la qualità che caratterizza la produzione e, attraverso un monitor interattivo, la lista degli ingredienti così da farla diventare facilmente consultabile da tutti i clienti agevolando la scelta in caso di eventuali intolleranze o allergie.

Pubblicato su Retail&Food di settembre

LO SVILUPPO POTENZIALE

Lo sviluppo del concept ideale per città fortemente vocate al bello troverà la sua massima espressione non appena verrà definita e decodificata la liturgia ed il relativo manuale di “gestione luxury experience del cliente” anche attraverso la ricerca di una sound identity personalizzata e dedicata.

Da un punto di vista di replicabilità – considerato il tono e lo stile del concept – potrebbe valere la scelta di rinunciare ai grandi numeri al fine di prediligere una crescita di valore dove poter dedicare tutte le attenzioni al cliente attraverso una presenza continua e costane della proprietà nei momenti di contatto tra i clienti e Camelia Bakery. Questo al fine di evitare l’ennesimo blocco dei format per la difficoltà di coinvolgere il personale nel racconto ed ingaggio del cliente. Ne sono d’esempio alcuni marchi anche nella moda che non percorrono la crescita dei volumi ma preferiscono il valore, cristallizzando un’esperienza davvero esclusiva e memorabile.

Per quanto riguarda l’offerta potrebbe esser vincente la valorizzazione della variazione delle proposte ricercando in modo anche “esasperato” la ricorrenza con lo sviluppo di prodotti personalizzati.

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Business name Desita S.r.l.
Registered office address via Roveredo, 20/b
33170 Pordenone (Pn)
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Tax code 01535260937
Business Registry which the company is recorded in Pordenone
Business Registry Number 01535260937
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GUIDELINES AS PER ART. 13 AND 14 - EU REGULATION 2016/679

Data subjects

Website users

Personal data processing

Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.

Data controller

Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).

Place of data and recipient processing

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Type of data processed

Browsing data
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Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).

Purposes and lawful basis

Service provision
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.

Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).

Direct marketing
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.

Data storage period

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Optionality of data provision

With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.

Processing procedures and safety

The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.

Data transfer to non-EU countries and guarantees of adequacy

Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.

Recipients

To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.

Third Parties

Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:

  • Companies managing traditional and electronic postal services;
  • Companies registering domain names;
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Inside our company

Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
-Company management.

Data publishing

Your data will not be published in any way.

Rights of data subjects

Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.

Data subjects' right exercise

The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it

Having read the information note and acquisition of the data subject's consent

The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.

Consent

As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.

Extended information note on the use of cookies

Extended information note on the use of cookies and pursuant to the measure of the Privacy Authority n. 229/2014, for those interacting with the web services of Desita S.r.l., accessible from the internet addresses www.desitablog.com. The website of Desita S.r.l. uses cookies and similar technologies to guarantee the correct functioning of procedures and enhance user's experiences in online applications. This document provides detailed information on the use of cookies and similar technologies, on how they are used by Desita S.r.l. and how to manage them.

Definitions

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Fundamental cookies
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Technical cookies (of analysis and performances)
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List of cookie

Cookie name Type Service name Description Length Domain
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PHPSESSID technical WebServer Identification Number of the web session up to the end of the web session www.desitablog.com
_ga analytical by third parties Google Analytics Used by the APIs of Google Analytics 2 years www.desitablog.com
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Google Analytics

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Third-party profiling cookies

The website www.desitablog.com may use third-party profiling cookies. These cookies are used to trace the web navigation of users and create profiles on their tastes, habits, choices, etc. Through these cookies, advertising messages matching the preferences shown by users themselves during navigation can be trasnmitted to the user's email. Said cookies can exchange information and trace the navigation of users who subscribed to one of the available services. For further details or to deny consent to third-party cookies it is possible to click on the link in the following table.

List of third-party cookies

Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12