Today he might be the “King of Kebab“, but for the great entrepreneur Dr. Naser Ghazal, establishing a chain of fast food in Italy, with ‘kebabs’ being the protagonists on the menu was not an easy task. For one, in early 2000s, banks had difficulties in funding ambitious business ventures of ‘foreigners’ due to a general lack of trust. If that was not an impediment, Italians were still apprehensive, and to a large extent unfamiliar with kebabs. Initiating a project that involved a foreign food, mood, appeal and ownership and introducing it into mainstream Italian food & beverage business was an uphill task for Dr. Naser.
Sitting in his Venice headquarter, Dr. Naser dreamed of ‘going against the tide’ and taking a chance. His determination and hard work finally paid off. The first franchise chain of kebabs with 4 direct stores was launched in 2001 under the brand name ‘Shockabab’.
From Shockakab to SKK – How One Low After Another Created a High!
The course was tough and it took some time for his new fast food idea to gain popularity and appeal amongst Italians. But then came the Great Recession of 2008 and business plunged into an all-time low.
Albeit the struggle, Naser remained steadfast and strived to break even. And then in 2010, he realized that in order to spring back to profitability, ‘Shockabab’ had to reinvent itself. This realization sowed the seeds of SKK Italy – an Italian fast food franchise, which became a highly profitable alternative to Naser’s original “only kebab” chain business within a couple of years. The philosophy behind SKK was to give the Italians what they wanted – a legendary alternative fast food experience.
By 2013, SKK Italy had 49 successfully running franchises all over Italy. In 2014, the brand expanded to the West and opened its franchises in U.S. and Canada. In order to stay profitable, Naser even expanded SKK menu to include Italian delicacies such as pizzas and pasta.
The Road Ahead
With the mission to not just stick around but also stay ahead in competition with a ‘winning concept’, SKK has partnered with DESITA to enhance its brand image and related concept.
After diligent market research and study, DESITA has come up with a proposal to restyle and rebrand SKK food business by consolidating its brand identity and making it stronger, bolder and cooler, under its new business tagline – ‘United Nations of Mediterranean Food’.
Importantly, DESITA will support SKK to shift from a fast food service concept and adopt a casual dining restaurant concept across all its franchises around the world, including the ones in U.S. and Canada. The restaurant menu will feature an innovative mix of Mediterranean food items and each store will have a dedicated retail section stocked up with indigenous food items such as olive oil, pesto, feta, hummus, etc. for sale.
DESITA will also help SKK to achieve its international expansion objectives, with end-to-end support in shop concept design, franchising, retailing and contract management.
Delivering the Ultimate Xenia Experience
The restyled and rebranded SKK concept will incorporate the “Meditterranean Hospitality” through the Greek ‘Xenia’ experience – a feature that is sure to set brand SKK apart from other fast casual restaurants.
Xenia forms the basis of guest-host relationship in ancient Greek culture and considered to be the ‘ultimate measure of great hospitality’ even in an era of modernization.
DESITA is keeping the Xenia hospitality experience at the very core of this restyling project and amalgamate SKK’s food, environment and service elements to create a new brand identity that is synonymous with great customer delight and satisfaction.
Due to open soon in Qatar, the new SKK Mediterranean Restaurant is all set to be the first one to adopt the casual dining approach and offer the Xenia hospitality experience to customers!
By restyling the SKK brand, DESITA has proven once again its expertise in enhancing food business concept, combining modern interior design elements, foodservice expertise and best-in-class technology to create truly ‘wining concepts’. As for the SKK brand, the story of its journey from being a kebab selling franchise to becoming a full-fledged restaurant chain has been an inspiring one.
The new SKK Mediterranean Restaurants with their cool and chic set-ups, delicious menu options and innovative Xenia hospitality surely wrap an exclusive brand experience!
Please enjoy at the following link the brand new SKK Mediterranean Restaurant concept.
|Business name||Desita S.r.l.|
|Registered office address||via Roveredo, 20/b
33170 Pordenone (Pn)
|VAT Registration Number||01535260937|
|Business Registry which the company is recorded in||Pordenone|
|Business Registry Number||01535260937|
|Company with a sole shareholder||Sì|
Personal data processing
Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.
Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: firstname.lastname@example.org legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).
The processing relating to the web services of this website take place in ITALY at server farms "Server Farm Irideos" joint-stock company and CDLAN LLC in via Caldera, 21 Milan, said parties are suppliers of Titanka! (primary processor) Spa with registered office in Strada degli Angariari, 46 47891 Falciano RSM, which carries out website maintenance and management operations.
Software applications designated for Desita S.r.l. website correct functioning acquire certain personal data submitted via safe protocols. Such data are not collected to be associated to identified individuals but may allow to identify users through data processing and crosschecking with other data possessed by third parties. This category of data includes IP addressed, browser's identifier (user agent), URI (Uniform Resource Identifier) addresses to resources requested, the request time, the method used in submitting the request to the server , the numerical code indicating the status of the server response (e.g. successful, unsuccessful) and other parameters relating to the operating system and the user's IT environment. These data are used with the sole purpose of extracting anonymous statistical information on the use of the website to check its correct functioning.
Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.
Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.
The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).
With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.
The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.
Data transfer to non-EU countries and guarantees of adequacy
Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.
To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.
Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:
Inside our company
Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
Your data will not be published in any way.
Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.
Data subjects' right exercise
The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: email@example.com
Having read the information note and acquisition of the data subject's consent
The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.
As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.
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|Cookie name||Type||Service name||Description||Length||Domain|
|PHPSESSID||technical||WebServer||Identification Number of the web session||up to the end of the web session||www.desitablog.com|
|_ga||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||2 years||www.desitablog.com|
|_gat||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||1 minute||www.desitablog.com|
|_gid||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||24 hours||www.desitablog.com|
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|DoubleClick (Google Ireland)||leggi l'informativa||nega il consenso|
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Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12