How Innovative Shop Concept Design Boosts Sales & Elevates Your Business’ Brand Experience
An innovative shop concept design is the first essential step towards achieving success in a highly competitive retail market. Customers love to spend time in shops that have a unique appeal. On the other hand, boring shop designs not only send potential buyers away but also fail to create any positive impression in their minds.
Representing business culture and making customers feel special
A good shop concept design is a representation of a business internal culture. It is also safe to say that shop design works like an ‘incognito salesperson’, highlighting the best attributes of a business to customers, that they would otherwise not pay attention to. Shop concept design amalgamates the elements of a business’s idea declinated and visualized by architecture, physical layout, interior décoration, branding, merchandising, equipment and also advertising to truly reflect its unique selling propositions (USPs) make the shop stand out in the crowd. Innovative shop concepts not only help to sell a business’ products or services – they help to sell a unique experience that makes potential customers feel exquisite and turn them into loyal clients! In doing this, it creates a significant competitive advantage for the business.
Optimizing the use of selling space and boosting sales
Customers hate shops that are crammed with products, which are usually difficult to locate in the clutter. A neater shop concept design utilizes and presents the shop’s physical space in the best possible manner. Products are arranged and displayed in an attractive manner, which ensures them maximum visibility, together with aesthetic appeal. In a well-planned shop, customers can easily find what they are looking for. This helps to save their time and energy and create a happier, hassle-free shopping experience.
Shops that are designed in a planned method are clean, well-lit, clutter-free, easier to move through and clearly present their offerings in an attractive and quick-to-locate manner. Most importantly, they create a high degree of customer engagement, which maximizes sales drastically and takes their popularity ratings several notches up.
Drawing customers in a wholesome brand experience
When you walk past an Apple store in a mall, what is the first thing that catches your attention? – Its neat and spacious shop design that attracts and engages customers and pulls them instantly into a full-fledged brand experience! So much so that, you immediately wish to enter the shop! Such is the magic of a good shop concept design! A retail shop might be selling a whole range of products and services similar to its competitors, but add a few innovative design concepts to the layout and it will sell a wholesome ‘brand experience’ that customers would love to indulge in!
Incorporating technology to create strong brand identity and happier customer experinece – online and offline
Every single element in a shop space represents and reinforces the business’s brand identity. A consistent shop concept incorporates best-in-class technology to integrate the brand’s colors, logo and design elements in order to unite online and offline brand representation and create a consistent experience for customers. Moreover, innovative technology such as sensorial marketing, multimedia and DIY touch systems, not only boosts sales but also makes the overall shopping experience modern, quick and fun!
Optimizing the Use of Free Advertising Space
A unique way to catch customers’ attention and stand out in competition is to make the most optimum use of free advertising space. Free advertising spaces are those spaces that you already pay for – like the shop’s windows, drive-throughs, walls or … ceiling. A well-planned and creative shop concept design can help amplify the brand message, inform buyers about running offers and promotions, attract footfalls inside the shop and even make a shop space look unique – all without spending an extra penny!
It’s imperative to create a winning concept
in today’s market, saturated with competition,
to ensure your chances of success.
You must make your customers aware
of your business’s unique character,
to stand out among the competitions.
|Business name||Desita S.r.l.|
|Registered office address||via Roveredo, 20/b
33170 Pordenone (Pn)
|VAT Registration Number||01535260937|
|Business Registry which the company is recorded in||Pordenone|
|Business Registry Number||01535260937|
|Company with a sole shareholder||Sì|
Personal data processing
Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.
Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: firstname.lastname@example.org legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).
The processing relating to the web services of this website take place in ITALY at server farms "Server Farm Irideos" joint-stock company and CDLAN LLC in via Caldera, 21 Milan, said parties are suppliers of Titanka! (primary processor) Spa with registered office in Strada degli Angariari, 46 47891 Falciano RSM, which carries out website maintenance and management operations.
Software applications designated for Desita S.r.l. website correct functioning acquire certain personal data submitted via safe protocols. Such data are not collected to be associated to identified individuals but may allow to identify users through data processing and crosschecking with other data possessed by third parties. This category of data includes IP addressed, browser's identifier (user agent), URI (Uniform Resource Identifier) addresses to resources requested, the request time, the method used in submitting the request to the server , the numerical code indicating the status of the server response (e.g. successful, unsuccessful) and other parameters relating to the operating system and the user's IT environment. These data are used with the sole purpose of extracting anonymous statistical information on the use of the website to check its correct functioning.
Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.
Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.
The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).
With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.
The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.
Data transfer to non-EU countries and guarantees of adequacy
Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.
To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.
Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:
Inside our company
Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
Your data will not be published in any way.
Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.
Data subjects' right exercise
The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: email@example.com
Having read the information note and acquisition of the data subject's consent
The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.
As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.
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|Cookie name||Type||Service name||Description||Length||Domain|
|PHPSESSID||technical||WebServer||Identification Number of the web session||up to the end of the web session||www.desitablog.com|
|_ga||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||2 years||www.desitablog.com|
|_gat||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||1 minute||www.desitablog.com|
|_gid||analytical by third parties||Google Analytics||Used by the APIs of Google Analytics||24 hours||www.desitablog.com|
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|DoubleClick (Google Ireland)||leggi l'informativa||nega il consenso|
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Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12