Concept design. So what?

  • DESITA.IT
  • Eng, franchising, Non categorizzato
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How Innovative Shop Concept Design Boosts Sales & Elevates Your Business’ Brand Experience

An innovative shop concept design is the first essential step towards achieving success in a highly competitive retail market. Customers love to spend time in shops that have a unique appeal. On the other hand, boring shop designs not only send potential buyers away but also fail to create any positive impression in their minds.

Representing business culture and making customers feel special

A good shop concept design is a representation of a business internal culture. It is also safe to say that shop design works like an ‘incognito salesperson’, highlighting the best attributes of a business to customers, that they would otherwise not pay attention to. Shop concept design amalgamates the elements of a business’s idea declinated and visualized by architecture, physical layout, interior décoration, branding, merchandising, equipment and also advertising to truly reflect its unique selling propositions (USPs) make the shop stand out in the crowd. Innovative shop concepts not only help to sell a business’ products or services – they help to sell a unique experience that makes potential customers feel exquisite and turn them into loyal clients! In doing this, it creates a significant competitive advantage for the business.

Optimizing the use of selling space and boosting sales

Customers hate shops that are crammed with products, which are usually difficult to locate in the clutter. A neater shop concept design utilizes and presents the shop’s physical space in the best possible manner. Products are arranged and displayed in an attractive manner, which ensures them maximum visibility, together with aesthetic appeal. In a well-planned shop, customers can easily find what they are looking for. This helps to save their time and energy and create a happier, hassle-free shopping experience.

Shops that are designed in a planned method are clean, well-lit, clutter-free, easier to move through and clearly present their offerings in an attractive and quick-to-locate manner. Most importantly, they create a high degree of customer engagement, which maximizes sales drastically and takes their popularity ratings several notches up.

DESITA for Speed Queen

Drawing customers in a wholesome brand experience

When you walk past an Apple store in a mall, what is the first thing that catches your attention? – Its neat and spacious shop design that attracts and engages customers and pulls them instantly into a full-fledged brand experience! So much so that, you immediately wish to enter the shop! Such is the magic of a good shop concept design! A retail shop might be selling a whole range of products and services similar to its competitors, but add a few innovative design concepts to the layout and it will sell a wholesome ‘brand experience’ that customers would love to indulge in!

Incorporating technology to create strong brand identity and happier customer experinece – online and offline

Every single element in a shop space represents and reinforces the business’s brand identity. A consistent shop concept incorporates best-in-class technology to integrate the brand’s colors, logo and design elements in order to unite online and offline brand representation and create a consistent experience for customers. Moreover, innovative technology such as sensorial marketing, multimedia and DIY touch systems, not only boosts sales but also makes the overall shopping experience modern, quick and fun!

Optimizing the Use of Free Advertising Space

A unique way to catch customers’ attention and stand out in competition is to make the most optimum use of free advertising space. Free advertising spaces are those spaces that you already pay for – like the shop’s windows, drive-throughs, walls or … ceiling. A well-planned and creative shop concept design can help amplify the brand message, inform buyers about running offers and promotions, attract footfalls inside the shop and even make a shop space look unique – all without spending an extra penny!

So what?

It’s imperative to create a winning concept
in today’s market, saturated with competition,
to ensure your chances of success.
You must make your customers aware
of your business’s unique character,
to stand out among the competitions.

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Corporate information

Business name Desita S.r.l.
Registered office address via Roveredo, 20/b
33170 Pordenone (Pn)
VAT Registration Number 01535260937
Tax code 01535260937
Business Registry which the company is recorded in Pordenone
Business Registry Number 01535260937
Company with a sole shareholder

Privacy Policy

GUIDELINES AS PER ART. 13 AND 14 - EU REGULATION 2016/679

Data subjects

Website users

Personal data processing

Hereby are described the website's management procedures www.desitablog.com, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.

Data controller

Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).

Place of data and recipient processing

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Type of data processed

Browsing data
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Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).

Purposes and lawful basis

Service provision
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.

Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).

Direct marketing
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.

Data storage period

The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).

Optionality of data provision

With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.

Processing procedures and safety

The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.

Data transfer to non-EU countries and guarantees of adequacy

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Recipients

To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.

Third Parties

Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:

  • Companies managing traditional and electronic postal services;
  • Companies registering domain names;
  • Other subjects, if data transfer is necessary for the fulfilment of the aforementioned purposes or legal obligations.

Inside our company

Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
-Company management.

Data publishing

Your data will not be published in any way.

Rights of data subjects

Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.

Data subjects' right exercise

The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: norman@desita.it

Having read the information note and acquisition of the data subject's consent

The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.

Consent

As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.

Extended information note on the use of cookies

Extended information note on the use of cookies and pursuant to the measure of the Privacy Authority n. 229/2014, for those interacting with the web services of Desita S.r.l., accessible from the internet addresses www.desitablog.com. The website of Desita S.r.l. uses cookies and similar technologies to guarantee the correct functioning of procedures and enhance user's experiences in online applications. This document provides detailed information on the use of cookies and similar technologies, on how they are used by Desita S.r.l. and how to manage them.

Definitions

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Cookie types

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Fundamental cookies
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Technical cookies (of analysis and performances)
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List of cookie

Cookie name Type Service name Description Length Domain
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PHPSESSID technical WebServer Identification Number of the web session up to the end of the web session www.desitablog.com
_ga analytical by third parties Google Analytics Used by the APIs of Google Analytics 2 years www.desitablog.com
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_gid analytical by third parties Google Analytics Used by the APIs of Google Analytics 24 hours www.desitablog.com

Google Analytics

www.desitablog.com can include elements transmitted by Google Analytics, a web traffic analytical provider supplied by Google Inc. ("Google"). These are third-party cookies used to collect and analyze information on users' behaviours anonymously on the website of Desita S.r.l. by visiting users. These cookies are used to store non-personal information. Google Analytics protects the privacy of its data. For further information, click the following link: https://support.google.com/analytics/answer/6004245. The user can selectively deactivate the action of Google Analytics by installing on its own browser the opt-out component supplied by da Google: https://tools.google.com/dlpage/gaoptout.

Third-party profiling cookies

The website www.desitablog.com may use third-party profiling cookies. These cookies are used to trace the web navigation of users and create profiles on their tastes, habits, choices, etc. Through these cookies, advertising messages matching the preferences shown by users themselves during navigation can be trasnmitted to the user's email. Said cookies can exchange information and trace the navigation of users who subscribed to one of the available services. For further details or to deny consent to third-party cookies it is possible to click on the link in the following table.

List of third-party cookies

Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12