The Caffé Business There are several reasons why Italian coffee houses are so popular and profitable. While they continue to preserve the authentic coffee drinking culture and experience, most cafes are also working on their market positioning and branding to gain a lion’s share in this competitive business. Product Diversification: Some of the most popular…
Welcome to the World of Italian Coffee! Coffee is the lifeblood of students, the power drink of billions going to work every morning and the perfect reason for catching up with friends and loved ones! From its rather humble origin in Ethiopia, coffee has become one of the most traded agricultural commodities in the world….