Competitors turn into partners, bonding over food design

  • DESITA Award, Eng, Non categorizzato, pizza, Ristorazione
  • Nessun commento

Last year, DESITA held its 3rd edition of the International Design Award dedicated to designers, architects and creatives to revolutionize the whole experience around pizza. Award winners Vincenzo, Nick and Eir, turn into friends and partners and this is their story about, that makes us very happy and proud, increasing also the expectations for the new…

The Kitchens of the Future Will Be Full of (App)liances

  • Eng
  • Nessun commento

We are not referring to some bot that lets you order inside the infamous Facebook Messenger, nor to those recent screens placed at Mc Donald’s all over for table service. The matter may be far more complex – with a lesser play flow perhaps – but of extreme utility. Yes, because technological innovation could serve…

Rosanna Marziale, a Starry Chef and Entrepreneur Who Looks To the Future

  • Eng
  • Nessun commento

“Creative Italian dishes served between columns and marble floors, in a fine restaurant with a piano” is the kind of impression you’ll get when you look up the internet for ‘Le Colonne Marziale’ in Caserta. And it is really worth going into, not only to satisfy the taste buds, but above all to breathe the…

Between Rentals and Bureaucracy: The Catering Business is Stuff for Real Heroes

  • Eng
  • Nessun commento

We all know it as the “American Dream” – to fly halfway around the world in search of fortune, wealth and future – more often than not (re) starting from zero. It is undeniable that many have realized it, especially restaurant owners and entrepreneurs who, by capitalizing on family traditions and their tricolor taste, have…

Innovating in Catering: It Is Still Possible?

  • Eng
  • Nessun commento

‘Research’, ‘contamination’ and ‘experimentation’ are a few buzzwords in the world of food and food service; a world that is always changing, is driven by the passion of its protagonists, but, at the same time must also respond to the main challenge of today’s market: to survive and thrive. The positioning within such a crowded…

Iran return

  • Eng
  • Nessun commento

Interview published in the October issue of the magazine “Il Friuli Business” With the end of the embargo, it opens a new season for economic and Iran, after almost four decades of closure to the world, all eyes turn towards these territories. << It ‘sa different from the Arab market: the Persian culture is very…

Will the Web Kill Retail?

  • Eng, Non categorizzato
  • Nessun commento

It is a question that is often asked during conferences and client meetings. “Why should I invest in opening a store or a chain and incur all aligned expenses when I can play safe on an online platform and enjoy the same (if not better!) ROI, with much simpler management?” Reasonable doubt, but an ill-posed…

Projects that remain at the heart: the Arab pastry

  • Eng
  • Nessun commento

It wasn’t a dark and stormy night, but a sultry afternoon in the July of 2011. We were in Riyadh, and what we had in front of us was a space of about 450 square meters to build a pastry shop. Not just a patisserie whatever, but a “replicable” patisserie. Let us explain better. We…

The Psychology of Choice: Facilitate the Client in Decision Making

  • Eng
  • Nessun commento

We live in an unprecedented era in terms of choices: information, places, products, services, lifestyles – at no other time in human history has there been such a variety! ‘Choice’ is the purest expression of free will. The freedom to choose allows us to model our lives exactly as we want it (as long as…

DESITA Grows From Strength to Strength

  • Eng
  • Nessun commento

2016 has been an intense year, full of initiatives, projects and creations – from the DESITA Gelato Award to Speed Queen, the photography contest #WORKSFORTHEM and the opening of our offices in Tehran. Amidst all the buzz and action, we also decided to move our headquarters in Riccione, Italy within a more suitable structure to…

The Lunch Break: Italians are rediscovering the restaurant

  • Eng
  • Nessun commento

Data derived from the 5th Food Service Network Meeting seems to confirm an interesting trend: while the number of customers dining out is growing at a predictable rate, the surprise lies in the choice of service. The catering trade has, in fact, grown by 0.6% in traffic and 0.9% in spending. Not big bucks, sure,…

DESITA #worksforthem Photography Contest on Instagram

  • Eng, Non categorizzato
  • 6 commenti

DESITA launches #worksforthem: a first-of-its-kind photography contest to capture and bring to focus foodservice professionals – their faces, gestures, moods, expressions and values. We might not pay attention to them, but everyday, each one of us comes in contact with a bartender, a caterer, a waiter, a baker, a pastry chef, a gelato vendor and…

The DESITA Gelato Award 2016 – Wonderful Winning Ideas!

  • Eng, gelato, Non categorizzato
  • Nessun commento

Young, prepared and full of imagination – these were the characteristics of the many designers who participated in the first international contest for innovation in the gelato business – the DESITA Gelato Award, held at the Carpigiani Gelato University on 18th June, 2016. The initiative, developed in mid 2015 and launched at Sigep this year,…

Consulting in the Foodservice Industry: differences between Italy and Abroad

  • Eng, Non categorizzato
  • Nessun commento

Consulting is a big responsibility, regardless of the market segment. It is a complex activity that fits within the decision-making processes, and makes entrepreneurs extremely jealous. The presence of a “third” figure that come between a boss and a company (or a project) is not always easily digested and many prefer to fail alone rather…

Why a Creative Can Be a Company’s Best Friend

  • Eng, Non categorizzato
  • Nessun commento

These days there is a lot of talk about ‘disruptive innovation’. It is difficult to underline a precise and comprehensive definition of complex reasoning, but to us, disruptive innovation is a kind of innovation (in product, business model, etc.), which is so substantially ‘destructive’ that it is impossible to return to the previous market condition….

Sustainability in the Foodservice Industry

  • Eng
  • Nessun commento

What is sustainability? Sustainability refers to all those practices deployed to meet the needs of the present generation, without compromising on the ability of the future generations to meet their own bespoke needs. Sustainability in the Foodservice Industry In the foodservice industry, sustainability is directly related to water and energy efficiency, use of green building…

Working in Dubai: Exclusive Interview with Corrado Pani, Managing Partner Executive Chef of Solo – Bistronomie and Wine bar.

  • Norman Cescut
  • Eng, franchising, pizza
  • Nessun commento

Working in Dubai is a dream many professionals in the food and beverage industry strive to realize. However, sometimes their dream gets lost midway, for various reasons, the biggest being the difficulty of find a ‘winning formula’ that captures the imagination of the most demanding investors, in an exceedingly social and highly competitive culinary fabric….

3 Tips to Beat Boredom & Stress Out of Your Business Travel

  • Norman Cescut
  • Eng
  • Nessun commento

Do you travel frequently for work? Sex, solitude and curiosity will come to your rescue! During the 19 plus years of boring and strenuous journeys in planes, trains, ships and rental cars, I have often dreamed of teleportation. Given today’s extensive paraphernalia of controls and the ever increasing, almost hysterical fear of lack of safety,…

Enabling former sportsmen to become future entrepreneurs: 5 tips to invest intelligently in foodservice

  • Eng, franchising, gelato, Non categorizzato
  • Nessun commento

Cliché has it that when there is money, finding an investment opportunity becomes a secondary concern. Going by that train of thought, all that a retired millionaire footballer needs to do is buy real estate, liaison with some unidentified partners and kickstart his local business, of course with a registered office abroad. However, reality is…

Promoting gelato in the world? With an eye on Singapore – This is what Valentina Righi has in mind. An interview with the Public Relations Officer of the Fondazione Carpigiani.

  • Eng, gelato, Non categorizzato
  • Nessun commento

We connect with the concept of food every day: we think about recipes, food enthusiasts – foodies – bloggers and dedicated journalists, chefs that are now television personalities, photographers of dishes and menus to savour, while the term foodservice is slightly less familiar to the non professional. This is all the economic-production chain concerning restoration…

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Corporate information

Business name Desita S.r.l.
Registered office address via Roveredo, 20/b
33170 Pordenone (Pn)
VAT Registration Number 01535260937
Tax code 01535260937
Business Registry which the company is recorded in Pordenone
Business Registry Number 01535260937
Company with a sole shareholder

Privacy Policy


Data subjects

Website users

Personal data processing

Hereby are described the website's management procedures, whose owner is Desita S.r.l.. These guidelines are drafted in accordance with art. 13 of the regulation 2016/679 of the european parliament and the council of 27 April 2016 on the protection of natural persons with regard to processing of personal data. These guidelines are drafted for Desita S.r.l. website and not for other websites that user may access to through their link.

Data controller

Following the consultation of this website, data referring to identified or identifiable persons can be processed.
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email: legally registered in via Roveredo, 20/b 33170 Pordenone (Pn).

Place of data and recipient processing

The processing relating to the web services of this website take place in ITALY at server farms "Server Farm Irideos" joint-stock company and CDLAN LLC in via Caldera, 21 Milan, said parties are suppliers of Titanka! (primary processor) Spa with registered office in Strada degli Angariari, 46 47891 Falciano RSM, which carries out website maintenance and management operations.

Type of data processed

Browsing data
Software applications designated for Desita S.r.l. website correct functioning acquire certain personal data submitted via safe protocols. Such data are not collected to be associated to identified individuals but may allow to identify users through data processing and crosschecking with other data possessed by third parties. This category of data includes IP addressed, browser's identifier (user agent), URI (Uniform Resource Identifier) addresses to resources requested, the request time, the method used in submitting the request to the server , the numerical code indicating the status of the server response (e.g. successful, unsuccessful) and other parameters relating to the operating system and the user's IT environment. These data are used with the sole purpose of extracting anonymous statistical information on the use of the website to check its correct functioning.

Data voluntarily supplied by the user
To access some of the services available on Desita S.r.l. website - the optional and voluntary insertion of certain identification data may be requested (email, name, contacts, and information neeced to provide the required service).

Purposes and lawful basis

Service provision
Personal data supplied by users making use of the services provided by Desita S.r.l. (i.e.: through web browsing, form filling for various requests) are used for the sole purpose of carrying out the service or performance required. The lawful basis for the processing is the fulfillment of pre-contractual conditions in order to fulfill your request.

Further communication following the purchase of goods or services
Following the purchase of a good or service , Desita S.r.l. shall convey to the user further information even of commercial nature regarding the same category of goods of the purchased made. The aforementioned lawful basis of the processing is the legitimate interest of the data controller (cons. 47 GDPR).

Direct marketing
In case of specific consent (by subscribing to the newsletter) Desita S.r.l. shall send via email information on new products, promotions and other special offers. The user will be entitled to deactivate the service at every time through the dedicated procedure and/or methods indicated below for the exercise of his/her rights. The aforementioned lawful basis of the processing is the user's consent. Specific explanatory information, if needed, will be published or shown on the website pages used for further and specific services on request.

Data storage period

The data storage period is defined by requested service's purposes and for a further period of 36 months. Should the requested information be part of an online transaction, such data shall be stored for economic or fiscal accounting purposes for a period of 10 years. As regards technical data managed by the website, such as cookies, the storage period is defined according to the cookies technical characteristics as specified in the table "List of cookie". The storage period of personal data will be automatically extended for a further period of 36 months whenever a new consent to the processing of personal data is given and/or every time users access the services provided by entering their own log-in credentials (e.g. Login personal account).

Optionality of data provision

With the exception of what has been specified regarding browsing data, the user is free to supply to Desita S.r.l. the personal data requested to benefit from the services provided through the website. Failure to provide data relating to the fields marked by the asterisk (mandatory) will result in the impossibility to access such services.

Processing procedures and safety

The processing of personal data occurrs via information systems designed to guarantee data safety and privacy in compliance with the appropriate safety measures pursuant to art. 32 GDPR, via safe communication protocols with SSL encryption algorithms.
Your personal data will be processed in accordance with the aforementioned laws and privacy obligations in effect. Good practices are defined by the Italian Data Protection Authority issued provision "Guidelines on Marketing and against Spam - July 4, 2013" (published on the Official Gazette no 174 on July 26 2013), Guidelines on Personal Data Processing for online Profiling - March 19 2015 and Guidelines on Automated individual decision-making and Profiling for the purposes of the EU Regulation 2016/679.

Data transfer to non-EU countries and guarantees of adequacy

Data transfers to non-EU countries may occur when using Facebook, Google and other social networks or when turning to service providers located in the US. Such data processing is guaranteed under the "Privacy shield" agreements, signed by individual companies.


To carry out business activities and to provide support in organising and maintaining said activities, some of the data might be transferred or reported to recipients. Recipients are divided in the following categories: Third parties, processors and sub-processors and authorised personnel under the authority of the controller or the processor.

Third Parties

Natural and legal people, public authorities, services and other entities that do not include the data subject, the data controller or the data processor and sub-processors. In case data processing should concern administrative or accounting purposes, legal obligations, customer management and contracts, the data can be transferred to:

  • Companies managing traditional and electronic postal services;
  • Companies registering domain names;
  • Other subjects, if data transfer is necessary for the fulfilment of the aforementioned purposes or legal obligations.

Inside our company

Your data will be processed solely by personnel explicitly authorised by the data controller, assuring use of suitable instruction, training, privacy agreement observation by the following categories:
-Company management.

Data publishing

Your data will not be published in any way.

Rights of data subjects

Data subject (subjects which the data are referring to) can in any moment exercise the rights stated in the Regulation through a dedicated personal area. It is possible to access said area by requesting the link via the dedicated procedure in the footnote of this information note. A further procedure for the exercise of the Regulation rights, in case the user subscribed to the newsletter, can be used via the dedicated link appearing in the footnote of the email received. Specifically, users will be entitled to enforce rights pursuant to art. 15 through art. 23, and in particular: 1.Erasure of all data. 2.rectification/alteration 3.Restriction. 4.Portability. 5.Right to object to automated decision-making (profiling). If needed, report any other request in the note field. The data subjects, should the requirements be met, have the right to issue a claim to the Data Protection Authority in accordance with the necessary procedures. For further information and to exercise these rights recognised by the European regulation you can address the data controller following the aforementioned references.

Data subjects' right exercise

The requests can also be sent using the following contacts:
Data controller: Desita S.r.l. - Viale Lazio, 32 - 47838 - Riccione - email:

Having read the information note and acquisition of the data subject's consent

The undersigned data subject, having received the information provided by the data controller as per art. 13 and 14 of the GDPR, states he has read the present information note on data processing for service provision and to allow Desita S.r.l. to correctly manage and duly process data.


As evidence of your explicit and unambiguous consent we will register time, date, IP address and your e-mail. We remind you that you can exercise the aforementioned rights in any moment by clicking on the link located on the footnote of the received messages or by contacting us through our communication channels.

Extended information note on the use of cookies

Extended information note on the use of cookies and pursuant to the measure of the Privacy Authority n. 229/2014, for those interacting with the web services of Desita S.r.l., accessible from the internet addresses The website of Desita S.r.l. uses cookies and similar technologies to guarantee the correct functioning of procedures and enhance user's experiences in online applications. This document provides detailed information on the use of cookies and similar technologies, on how they are used by Desita S.r.l. and how to manage them.


Cookies are small text strings that websites visited by users sent to their terminal (usually the browser), where they are memorized to be eventually resent to the same website when the same user will visit the website again. Cookies are stored based on the user's preference by the single browser on a specific used device (computer, tablet, smartphone).

Cookie types

Based on the characteristics and use, cookies can be distinguished in different categories:

Fundamental cookies
Cookies which are mandatory to manage log-in and the access to the functions reserved to the website, generally for the updating of pages by web editors. The length of these cookies is strictly limited to the working session (they are deleted once the browser has been closed). Their deactivation affects the use of services accessible from log-in. The public part of website can still be used normally.

Technical cookies (of analysis and performances)
These cookies are used to collect and analyze traffic and the anonymous use of the website. These cookies, without identifying the user, allow, for instance, to detect if the same user returns on the website at a later time. They also allow to monitor the system and enchance performances and usability. Some website pages can memorize the user's preferences relating to the size of the font and the preferred displaying mode (graphich, high contrast or text) in order to access contents. The deactivation of said cookies may be performed without any functionality loss.

Profiling cookies
These are permanent cookies used to identify anonymously and not) the user's preferences and enhance his/her navigation experience.

Length of cookie

Some cookies (session cookies) remain active only until the browser is closed or the log-out command executed. Other cookies "survive" the closing of the browser and are available even in the user's later sessions. These cookies are called persistent and their duration is established by the browser at the time of their creation. Navigation through the website pages, users can interact with all the websites managed by third parties that can create or modify profiling or persistent cookies. The temporary storage of every single cookie can be viewed in the table "list of cookies".

Management of cookie

The user can decide whether to accept or reject cookies via the browser settings. The total or partial deactivation of cookies may affect website functionalities but it will not prevent the navigation. The setting can be specifically defined for every website and web-based application. The following are the web resources which illustrate how to proceed for every main browswer: Chrome, Firefox, Internet Explorer, Opera, Safari.

List of cookie

Cookie name Type Service name Description Length Domain
CookiePolicy technical Informativa privacy policy Hide the privacy policy bar 1 year
PHPSESSID technical WebServer Identification Number of the web session up to the end of the web session
_ga analytical by third parties Google Analytics Used by the APIs of Google Analytics 2 years
_gat analytical by third parties Google Analytics Used by the APIs of Google Analytics 1 minute
_gid analytical by third parties Google Analytics Used by the APIs of Google Analytics 24 hours

Google Analytics can include elements transmitted by Google Analytics, a web traffic analytical provider supplied by Google Inc. ("Google"). These are third-party cookies used to collect and analyze information on users' behaviours anonymously on the website of Desita S.r.l. by visiting users. These cookies are used to store non-personal information. Google Analytics protects the privacy of its data. For further information, click the following link: The user can selectively deactivate the action of Google Analytics by installing on its own browser the opt-out component supplied by da Google:

Third-party profiling cookies

The website may use third-party profiling cookies. These cookies are used to trace the web navigation of users and create profiles on their tastes, habits, choices, etc. Through these cookies, advertising messages matching the preferences shown by users themselves during navigation can be trasnmitted to the user's email. Said cookies can exchange information and trace the navigation of users who subscribed to one of the available services. For further details or to deny consent to third-party cookies it is possible to click on the link in the following table.

List of third-party cookies

Versione informativa n.1 - ultima revisione: 22/01/2020 14:35:12