World of Coffee! Part 1/2

Welcome to the World of Italian Coffee!

Coffee is the lifeblood of students, the power drink of billions going to work every morning and the perfect reason for catching up with friends and loved ones!

From its rather humble origin in Ethiopia, coffee has become one of the most traded agricultural commodities in the world. The history of coffee dates back to the 10th century. However, the first use of the ‘blessed bean’ is attributed to a man named Charles Hand, who created it in North Africa.

Thanks to the vivacious trade between North Africa and the Republic of Venice in the 16th century, coffee was introduced to Europe in late 1500s; the first coffee house opened in San Marco Square, Venice in the year 1645, but for many years, coffee drinking was a luxury enjoyed solely by aristocrats and wealthy merchants who could afford to pay handsomely for the energizing beverage.

Italian Coffee

Coffee might not have been invented in Italy, but coffee culture, as we know it today, certainly originated in the country. It is difficult to talk about Italy and not mention coffee. After all, it is home to a wide variety of caffeinated beverages that have taken the world by a storm!

Coffee is an integral part of the Italian national breakfast and without it, Italy would surely come to a halt. An Italian’s relationship with coffee is indeed a passionate one; he would not tolerate bad coffee and would rather skip drinking it after a meal at a restaurant and enjoy it in his favorite café instead!

welovecoffee

“Everything Gets Better with Coffee!”

When Pope Clement VIII drank his first cup of coffee, he was so impressed by the delicious beverage that he thought it would be a sin to let only non-believers enjoy it. He ‘blessed’ the drink and made it truly Christian!

As the popularity of the beverage grew, hundreds of coffee shops – both elegant and humble – opened up all across the country; coffee drinking became a ritual for everyone, right from artists and writers to politicians and the common man.

In the 20th century, the Italians brought their ingenuity to the fore by inventing the espresso coffee machine, which made coffee ‘on the spot’. The rest is history!

Today, Italy imports around 8 million bags of coffee every year. The Italians either drink coffee at home, where it is usually made in a mocha pot, or enjoy it at their place of work, cafes and restaurants, where it is made in espresso coffee makers.

Lavazza, illy, Kimbo, Segafredo Zanetti and Vergano are the top five Italian coffee brands that have not only gained widespread popularity in the national market but also have a very strong global presence.

Italian Coffee Shops & the Perfect Espresso

Did you know that over 2 billion cups of coffee are consumed around the world everyday?

There is no denying the fact that the global consumption of coffee is on a steady rise. As a result, cafes have become one of the most popular and profitable business ventures universally. But the interesting thing is that even the most popular coffee chains around the world owe their success to Italian designed espresso machines and coffee grinders.

Any coffee lover or aficionado will tell you that an espresso tastes far better in an Italian cafe than in any other popular coffee shop around the world, which brings us back to the point that Italy might not be the country where coffee originated, but it surely is the land where the art of making the perfect brew was invented and mastered, thanks to the espresso machines!

Italian coffee shops continue to stay in business by providing their patrons with delicious coffee in its purest form – the espresso. From a small railway station coffee shop in Italy to the most outstanding establishments such as Caffe Florian or Pedrocchi Coffee House – your Italian espresso will always taste authentic, pure and perfect!

We love espresso! Do you?

If you want to open your own Italian coffee shop in Europe or the Middle East and you are looking for expert concept design and franchising solutions, talk to us at DESITA today!

 

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