Last week we attended the Middle East Franchise Expo held in Dubai.
The exhibition was organized by the Middle East and North Africa Franchise Association (MENAFA) at the Convention Centre, Jumeirah Beach Hotel, under the patronage of H.R.H Bandar Bin Saud Bin Khalid Al-Saud, the Honorary President of MENAFA, and was sponsored by the Federation of GCC Chambers.
During the two days show, we met several Franchisors in needs of creating a new concepts or enhancing their existing one, while we have presented some of our greatest projects to many investors. Our stand was always busy thanks to our awareness in the market.
Among the others, we have signed an important commitment with a famous Italian Franchising willing to expand its brand and business over the GCC. Thanks to our experience and know-how, we will develop the new concept adapting the existing one to the local needs and habits, supporting the brand on its future roll-out, while dealing with the local investor.
The deal confirm the success of the service we launched last year of bridging the Italian and European brands to the GCC.
We will add this project very soon to our porfolio where we have had the pleasure to be a consultant and “business designer” for several major projects in Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Lebanon and Turkey, along with Italy and other European countries. More are about to come.
If you are interested to expand your brand in the Middle East market, please stay tuned because the new edition of the Business Retail Tour will be launched soon.